Thach Bui (Tana)
Summary
Results-driven marketing communication professional with over 6 years of experience leading e-commerce and marketing campaigns in the health and wellness industry. Proven track record in developing and executing integrated marketing strategies that enhance brand visibility, boost customer engagement, and drive sales growth. Strong expertise in social media management, marketplace analysis, and omnichannel marketing, with a focus on optimizing user experience and improving profitability. Adept at collaborating with cross-functional teams to align marketing initiatives with business goals. Fluent in Vietnamese and advanced in English, with a creative design background and certified in digital advertising.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Team Lead, Marcom & E-commerce
OGAWA Health-Care Pte. Ltd.
08.2024 - Current
- Lead the marketing communications team in strategizing and executing integrated campaigns across digital and traditional platforms.
- Spearhead e-commerce initiatives, optimizing product presentation and pricing strategies to drive sales growth.
- Collaborate closely with cross-functional teams to enhance customer engagement and brand visibility.
- Conduct market analysis to identify emerging opportunities and trends in wellness products.
- Mentor and support junior staff in aligning marketing efforts with company objectives.
Marketing & E-commerce Executive
OGAWA Health-Care Pte. Ltd.
01.2022 - 08.2024
- Developed and implemented successful marketing campaigns that increased brand awareness and customer engagement.
- Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
- Conducted marketplace analysis to identify key growth opportunities, resulting in a 25% increase in sales.
- Managed social media accounts and produced engaging content, achieving a 40% increase in followers within six months.
- Optimized product presentation across e-commerce platforms, improving overall sales performance and profitability.
- Provided regular performance reports to management using website and marketplace analytics.
- Worked closely with the e-commerce manager to develop growth strategies and enhance omnichannel marketing, particularly via WhatsApp Business.
Ecommerce Executive
OGAWA Health-Care Pte. Ltd.
01.2020 - 01.2022
- Managed website updates and optimized user experience, contributing to an increase in online sales.
- Implemented effective pricing strategies and oversaw product launches across multiple platforms.
- Analyzed website performance metrics, providing actionable insights to improve sales and customer experience.
- Handled customer inquiries and ensured timely responses to maintain high levels of customer satisfaction.
- Collaborated with departmental stores and B2B partners to enhance brand visibility and e-commerce performance.
Graphic Designer cum E-Commerce Executive
OGAWA Health-Care Pte. Ltd.
01.2018 - 12.2019
- Designed and created digital and print marketing collateral to support the marketing team in achieving business objectives.
- Managed and maintained the design output across websites, marketplaces, and social media platforms to drive traffic and engagement.
- Supported e-commerce operations, including product listings, social media management, and customer service.
Education
Multimedia
Royal Melbourne Institute of Technology
01.2014
Skills
- E-commerce Sales
- Digital Marketing
- Adobe Suite (Photoshop, Illustrator, etc)
- Keyword Research
- Omnichannel Marketing
- Social Media Management: Grew social media following by 40% within six months through engaging content and targeted campaigns
- Marketplace Analysis: Improved performance by 25% through data-driven marketplace evaluations and strategic interventions
Certification
Digital Advertising, Emarsity
Languages
Vietnamese
English
Timeline
Team Lead, Marcom & E-commerce
OGAWA Health-Care Pte. Ltd.
08.2024 - Current
Marketing & E-commerce Executive
OGAWA Health-Care Pte. Ltd.
01.2022 - 08.2024
Ecommerce Executive
OGAWA Health-Care Pte. Ltd.
01.2020 - 01.2022
Graphic Designer cum E-Commerce Executive
OGAWA Health-Care Pte. Ltd.
01.2018 - 12.2019
Multimedia
Royal Melbourne Institute of Technology
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