Tessa Kerk
Marketing Manager
Summary
Creative and resilient Marketing Manager with over a decade of experience in digital marketing, community engagement, and creator monetization within the gaming industry. Known for building impactful programs from scratch, even under tight resource constraints. Demonstrated success driving up to 20% of in-game revenue through Creator Programs, launching scalable GTM strategies, and fostering trusted feedback loops between creators and dev teams. Based in Asia with deep collaboration across North America and Europe. Passionate about empowering communities, executing bold ideas, and delivering player-first campaigns.
Overview
8
8
years of professional experience
3
3
Languages
11
11
years of post-secondary education
Work History
Manager, Creator Program and Community
Scopely — Stumble Guys
11.2024 - Current
- Executed GTM strategies that drove spikes in DAU and contributed to quarterly performance goals
- Worked cross-functionally with Product, LiveOps, and Economy teams to launch community milestone events—consistently among the top 3 performing activations
- Proposed and implemented QR code and deep link functionality for Creator Codes in-game— boosting Creator Code revenue from ~13% to 15% within 3 weeks
- Launched the second generation of Creator Cosmetic Bundles to increase long-term revenue and engagement whilst maintaining the highest quality standard
- Partnered closely with US and European colleagues, adjusting working hours and traveling frequently to support cross-regional execution
Lead, Creator Program
Scopely — Stumble Guys
07.2023 - 11.2024
- Promoted into marketing leadership to evolve and future-proof the global Creator Program, made up entirely of only organic creators, driving an average of 16% of in-game revenue, with peaks hitting 20%—more than double the industry standard
- Rebuilt the Creator Program entirely from scratch while working independently and remotely, with no internal team or budget—scaling to 400+ creators using systems built in Google Sheets, Apps Script, and custom onboarding flows
- Launched the first Creator Cosmetic Bundles, generating $600K+ in revenue, showcasing my commitment to business growth and campaign development
- Built creator application and onboarding systems that became the model for the Global Ambassador Program
- Organized the first-ever creator office visit, including hands-on dev talks, studio tours, and collaborative feedback sessions with Level Design, LiveOps, and Cosmetics teams
- Regularly hosted creator playtests and feedback calls, helping shape features and content with real player insights—systems later adopted across multiple teams, fuelling business conversion and driving consumer engagement
Growth Manager – APAC
Scopely — Stumble Guys
05.2023 - 07.2023
- Reoriented regional strategy toward cultural holiday activations in markets like India and Indonesia, boosting DAU, playtime, and revenue
- Authored a scalable Q3/Q4 growth roadmap focused on engagement in markets that did not resonate with the current IP partnerships in-game
- Resolved legacy support issues (e.g., prize delivery delays, info leaks) and re-established trust within the APAC community, aligning with key performance indicators
Senior Community Manager – APAC
Scopely — Stumble Guys
10.2022 - 04.2023
- Designed creator-driven community tournaments that saw peak engagement and participation numbers, and creators copying the format for their own tournaments
- Developed standardized tournament planning flows adopted by all teams across all regions
- Supported onboarding and management of regional partners, including regional influencer agencies
Community Manager
ZAM — Tencent Holdings Limited
11.2021 - 10.2022
- Managed client community engagement strategies and supported campaign execution and reporting
- Managed the Singapore team of Community Managers, liaised with colleagues from our sister company Tencent, and ensured items were always handed over smoothly to our other Community team based in California
Senior Esports Marketing & Communications Specialist
Catalyst Esports Solutions
04.2019 - 10.2022
- Led multi-region influencer campaigns for gaming brands across SEA, NA, and EMEA
- Worked with top brands like Lenovo Legion, Razer, Corsair and Beyond The Summit to help create comprehensive marketing campaigns for them to capture the gaming and esports market
- Developed creative assets, managed performance reporting, and optimized influencer strategy, all tailored to the specific client’s needs, focusing on driving performance and maintaining a dynamic environment
Social Media Manager
Chaos Theory Enterprises
10.2017 - 04.2018
- Led content planning, fan engagement, and community-building across social platforms
- Organized live and online community events to support fan loyalty and brand presence
Education
Bachelor's Degree - Communications and Sociology
University At Buffalo
06.2015 - 06.2020
Diploma - Media and Communications
Singapore Polytechnic
01.2013 - 04.2015
High School Diploma -
C.H.I.J. Secondary (Toa Payoh)
01.2009 - 12.2012
Skills
Marketing Strategy & Innovation
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceFlexible work hoursTimeline
Manager, Creator Program and Community
Scopely — Stumble Guys
11.2024 - Current
Lead, Creator Program
Scopely — Stumble Guys
07.2023 - 11.2024
Growth Manager – APAC
Scopely — Stumble Guys
05.2023 - 07.2023
Senior Community Manager – APAC
Scopely — Stumble Guys
10.2022 - 04.2023
Community Manager
ZAM — Tencent Holdings Limited
11.2021 - 10.2022
Senior Esports Marketing & Communications Specialist
Catalyst Esports Solutions
04.2019 - 10.2022
Social Media Manager
Chaos Theory Enterprises
10.2017 - 04.2018
Bachelor's Degree - Communications and Sociology
University At Buffalo
06.2015 - 06.2020
Diploma - Media and Communications
Singapore Polytechnic
01.2013 - 04.2015
High School Diploma -
C.H.I.J. Secondary (Toa Payoh)
01.2009 - 12.2012
Languages
English – Native or bilingual proficiency
Chinese – Native or bilingual proficiency
German – Limited working proficiency
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Career Highlights
- Scaled Creator Program to 400+ creators, contributing up to 20% of in-game revenue
- Built a fully functional CRM, onboarding, and reporting suite entirely solo, with no internal tools or budget
- Proposed and launched QR code & deep link UX flow, reviving Creator Code revenue from ~13% to 15% in 3 weeks
- Created and iterated Creator Cosmetic Bundles generating $600K+ in direct IAP Net Revenue
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