Terry Qian

• Developed and executed comprehensive video marketing and livestream campaigns on diverse social media channels to identify and attract potential partners for chain restaurant expansion.
• Utilized a multi-platform social media approach, resulting in the successful acquisition of more than 20 new customers/franchise partners.
• Monitored and evaluated the effectiveness of digital campaigns, continuously refining strategies to maximize customer outreach and conversion rates.

• Designed and executed comprehensive digital marketing campaigns to promote and sell raw materials to Luosifen restaurant businesses.
• Created and disseminated educational programs and resources, advising individuals on the process of establishing and managing Luosifen restaurants.
• Built and maintained a robust community of approximately 100,000 followers (70k from daily videos, 30k from livestreams) by consistently producing engaging, valuable content.
• Leveraged multi-platform social media strategies to generate leads and convert approximately 200 customers, demonstrating a strong ROI.

As the former owner of a clothes hanger manufacturing and export business in China, I bring a deep understanding of international trade, production, and supply chain dynamics within this specialized industry.