Tejas Chheda
Summary
Dynamic Staff Product Manager at Freshworks with a proven track record in product road mapping and user research. Spearheaded the zero-to-one launch of Employee Journeys, achieving 72% adoption among beta customers. Adept at driving go-to-market strategies and enhancing product monetization, I excel in delivering impactful results.
Overview
15
15
years of professional experience
Work History
Staff Product Manager
Freshworks
08.2021 - Current
- Part of the ESM team in Freshservice, my work on growth and adoption initiatives has fueled ESM's rapid growth, making it the fastest-growing vertical in 2023 ($5M ARR) and 2024 ($20M ARR)
- This success positions ESM as a top Freshservice priority, projected to be the first $100M ARR vertical within 3 years
- Recieved Platinum award for leading the zero-to-one launch of Employee Journeys, from securing executive buy-in to defining the roadmap, leading ideation, and driving execution
- With 72% adoption amongst beta customers, this feature is touted to lead the growth for ESM BU in Freshservice
- Increased adoption of Employee Onboarding & Offboarding features from 17% to 29% through feature enhancements and supporting GTM initiatives
- Led revamp of Search feature to improve relevancy of search results by 21%
- Executed on user research project to conduct 20 potential customer interviews to validate a few buyer assumptions, which became important inputs for product and GTM strategy
Assoc. Director Product Management
Flock (Directi)
06.2020 - 07.2021
- Involved in product-wide planning activities such as setting quarterly product goals (OKRs), creating product roadmaps, aligning goals of various teams to company objectives, etc
- Mentored & led a team of 2, achieving over 130% of Long-term retention goals and 110% of monetization goals
- Overhauled the billing model, resulting in a 15% increase in MRR and a 20% decrease in support queries
- Led a new products research study to unlock monetization of the existing user base
Sr. Product Manager
Flock (Directi)
06.2019 - 05.2020
- Leveraged tools like Pendo & Canny to run activation & NPS initiatives while reducing man-efforts by 30% and time to implement by ~25%
- Conceptualized and implemented an offer engine for the product enabling the go-to-market team to run different kinds of offers for various segments of users
- Performed user surveys, interviews & fake door experiments to publish a report on the top 5 new features that could improve monetization
Product Manager
Flock (Directi)
04.2017 - 05.2019
- Launched product monetization by formulating pricing plans & billing models by doing competitor research, feature usage analysis, and persona analysis
- Led implementation of pricing plans & end-to-end payment flows with 200% increase in paid customers
- Designed A/B experiments to optimize the payment flows, reducing drop-offs in the payment funnel by 13%
- Implemented A/B experiments to test user willingness to pay different prices
- Ended the experiment with a 25% increase in price per user with less than 5% decrease in the total users paying
- Responsible for running the entire grandfathering initiative - unlocking monetization of the whole active user base that signed up before pricing plans were launched
Sr. Consultant
Capgemini
01.2014 - 01.2016
- Owner of the implementation and maintenance of the Oracle product data hub
- Responsible for managing client’s overall expectations, escalations & delivering system’s functional designs as per requirements
- Worked with business users to create functional designs for the Oracle Product Data hub module which helped improve the quality and security of data
- Initiated & led online knowledge management tool development for the client, reducing tickets around user errors by 50%
- Assisted client in implementing Oracle Policy Automation for business rules thereby saving manual efforts for the client
- Led a team of 4 functional consultants for maintenance of Oracle modules
- Responsible for setting KRAs, goals, and performance reviews for the team
- Initiated and managed a data governance team of 2 consultants to improve the quality of data across the system, thereby reducing ticket volume by 30%
Senior Software Engineer
Accenture
01.2013 - 01.2014
- Managed Master data initiative (pilot project) by providing consultation to Vodafone UK on the Oracle MDM module
- Awarded ‘Star of the Fortnight’ award for successfully managing the master data initiative
- Was able to successfully deliver the entire Product Modelling sheet for the first time from offshore
Technical Associate
Tech Mahindra
01.2010 - 01.2013
- Deputed to client’s London office to anchor Tech Mahindra’s relation with British Telecom’s global services unit’s key stakeholders for understanding business requirements, functional consulting, and managing expectations
- Received ‘Rising Star’ award for making the system user-friendly, reducing time for business users in building data on the system
- Initiated & designed a Java-based tool for data build, thereby reducing the time for this activity by more than 60%
Education
Executive Post Graduate Program in Management - One-year full-time MBA
Indian Institute of Management Bangalore
India01.2017
B.E - Computer Engineering
Shah & Anchor Kutchhi Engineering College
Mumbai01.2009
Skills
- Product road mapping
- User research
- Go-to-market strategy
- A/B testing
- Data analysis
- Product Monetization
- Zero-to-one product building
Websites
Accomplishments
- Oracle-certified PL/SQL Developer Associate
- Awarded 1st Degree Black Belt in Karate
- Recieved Platinum Award (highest) for impactful work on Employee Journeys in Freshservice
Timeline
Staff Product Manager
Freshworks
08.2021 - Current
Assoc. Director Product Management
Flock (Directi)
06.2020 - 07.2021
Sr. Product Manager
Flock (Directi)
06.2019 - 05.2020
Product Manager
Flock (Directi)
04.2017 - 05.2019
Sr. Consultant
Capgemini
01.2014 - 01.2016
Senior Software Engineer
Accenture
01.2013 - 01.2014
Technical Associate
Tech Mahindra
01.2010 - 01.2013
Executive Post Graduate Program in Management - One-year full-time MBA
Indian Institute of Management Bangalore
B.E - Computer Engineering
Shah & Anchor Kutchhi Engineering College
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