Thai Nhut Tien
Ho Chi Minh city
Summary
Marketing professional with strong expertise in affiliate marketing, partnership development, and e-commerce growth. Proven track record of scaling publisher networks, driving over $80,000 in revenue, and 2B GMV through KOL/KOC campaigns. Skilled in building partnerships, optimizing performance, and delivering data-driven strategies across Shopee, TikTok, and other digital platforms.
Overview
3
3
years of professional experience
Work History
E-commerce & Digital Channel Lead
VINA FNV Production and Trading Joint Stock Company
Phu Nhuan district, Ho Chi Minh city
07.2025 - Current
- Increased Shopee revenue to 160M VND in the first month.
- Led a cross-functional digital team, maximizing expertise per channel.
- Optimized channel interfaces, elevating brand image and user experience.
- Scaled TikTok Shop sales from 2M to 20M VND in one month.
- Launched Facebook Ads channel, expanding reach and driving new growth.
Affiliate Marketing Manager
CITYADS MEDIA
District 1
07.2024 - 07.2025
- Expanded publisher network from 10 to 1,620 in just 3 months.
- Generated $80,000 revenue in one year and boosted conversion rate by 20%.
- Built partnerships with multiple agencies to broaden market outreach.
- Designed and executed strategies to attract and convert target clients.
- Supported diverse affiliate models to maximize market coverage.
Affiliate Marketing Executive
CITYADS MEDIA
District 1
03.2024 - 07.2024
- Collaborated with partners to optimize promotional content and tools, improving campaign effectiveness.
- Managed affiliate relationships by resolving inquiries, and ensuring timely support.
- Conducted market research to identify new affiliate opportunities, and emerging trends.
- Analyzed performance data to recommend strategic improvements for higher ROI.
- Assisted in creating marketing materials that enhanced affiliate promotions.
Freelance Business & Partnership development
BIOCAREPHARMA
Thu Duc City
07.2024 - Current
- Generated over 2B GMV in one month by producing 10 viral TikTok campaigns.
- Onboarded 500+ KOCs, 200 UGC creators, and 20 mega KOLs across Shopee, TikTok, and Facebook.
- Developed e-commerce strategies focusing on promotions, P&L management, and SKU launches.
- Motivated KOLs/KOCs to meet teaser schedules while managing order tracking and performance.
- Analyzed campaign data to design strategic D-Day activations and sales promotions.
Business Development Executive
MASOFFER
Ha Noi
09.2022 - 08.2023
- Established and nurtured relationships with key clients and stakeholders.
- Developed and executed business strategies to drive sales growth.
- Coordinated Daily Field Reports (DFRs) for client distribution.
- Expanded assigned territory through effective engagement and marketing initiatives.
- Developed strong relationships with clients to understand their needs and preferences.
Education
Bachelor of Administration - Marketing Management And Research
HOA SEN UNIVERSITY
Ho Chi Minh City03.2024
Skills
- P&L management
- E-commerce strategy
- Google Ads management
- Website development fundamentals
- Partnership management
- Client onboarding
- Affiliate marketing
Timeline
E-commerce & Digital Channel Lead
VINA FNV Production and Trading Joint Stock Company
07.2025 - Current
Freelance Business & Partnership development
BIOCAREPHARMA
07.2024 - Current
Affiliate Marketing Manager
CITYADS MEDIA
07.2024 - 07.2025
Affiliate Marketing Executive
CITYADS MEDIA
03.2024 - 07.2024
Business Development Executive
MASOFFER
09.2022 - 08.2023
Bachelor of Administration - Marketing Management And Research
HOA SEN UNIVERSITY
Interests
- Art
- Music
- Dancing
- Math
Languages
- Vietnamese, Fluent
- English, Good
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