Tee Chei Shin

Key Achievements

• Increased online sales by 38.6% YoY across Singapore marketplaces.

• Grew annual revenue from SGD 420K to SGD 582K through campaign optimization and marketplace expansion.

• Managed Singapore and Malaysia marketplaces with over 1,500 SKUs.

• Led a team across E-Commerce operations, customer service and warehouse coordination.

• Improved inventory accuracy from 92% to 98% through forecasting and replenishment planning.

• Achieved annual GMV exceeding SGD 580K

Responsibilities

• Lead end-to-end E-Commerce operations across Shopee, TikTok and Lazada marketplaces.
• Develop and execute sales growth strategies, promotional campaigns and marketplace initiatives to drive revenue growth.
• Oversee inventory planning, procurement, supplier management and demand forecasting.
• Monitor and analyze key business metrics including GMV, ROAS, conversion rate and order volume to identify growth opportunities.
• Collaborate with warehouse, customer service and procurement teams to ensure operational efficiency and customer satisfaction.

• Managed E-Commerce operations across Shopee, Lazada and Shopify platforms, including product listings, promotions and store performance optimization.
• Planned and executed monthly promotional campaigns, flash deals and voucher strategies to drive traffic and sales growth.
• Monitored digital advertising performance and optimized campaign ROI across multiple marketing channels.
• Maintained ERP system accuracy and ensured smooth data flow across inventory, sales and operational functions.
• Managed inventory planning, stock replenishment, procurement activities and supplier coordination to ensure product availability.
• Handled customer service operations, including inquiries, reviews, complaints, returns and refunds to maintain customer satisfaction.
• Created and optimized product images, marketing banners and promotional content for new product launches and campaigns.

• Managed multiple Shopee marketplaces across the Philippines, Thailand and Vietnam, ensuring smooth daily operations and accurate product listings.
• Planned and executed promotional campaigns, including vouchers, bundles, discounts and platform marketing activities to improve sales performance.
• Created and optimized product images and promotional content to enhance product visibility and conversion rates.
• Coordinated order processing, fulfillment, returns and logistics activities to ensure operational efficiency.
• Provided customer support by handling inquiries, resolving issues and maintaining positive customer experiences.
• Monitored marketplace performance and supported sales growth initiatives through pricing, content and campaign optimization.

• Delivered high-quality customer service and resolved passenger concerns in a fast-paced environment.
• Ensured compliance with safety procedures and operational standards during all flight operations.
• Managed customer interactions professionally while maintaining service excellence and passenger satisfaction.
• Collaborated with cross-functional teams to ensure efficient and smooth flight operations.
• Developed strong communication, problem-solving and multitasking skills through daily customer-facing responsibilities.