Te-Bin Chen

Work History

Chief Commercial Officer (CCO)

pickupp

03.2022 - Current

Strategic Leadership and Market Expansion: Led and motivated commercial teams across region, driving significant business growth through innovative ESG initiatives. Spearheaded expansion into beauty sector, securing new clients and establishing collaborative partnerships, contributing to a diverse and robust customer base.
Executive Collaboration and Strategic Planning: Actively collaborated with executive team to execute corporate strategic plan effectively, playing a key role in development of future strategies. Ensured alignment between organization's revenue-generating departments and overarching corporate goals, fostering a cohesive and goal-oriented organizational culture.
Operational Efficiency and Sustainable Growth: Enhanced operational efficiency and market reach by strategically integrating scalable partners, coupled with meticulous monitoring and optimization of revenue pipeline and lead generation.

Head, Commercial

Grab

06.2019 - 03.2022

P&L Leadership and Team Management: Directed the P&L for the rentals business vertical. Successfully met and exceeded profit and cost targets within the first six months, showcasing strong financial acumen and strategic planning capabilities.
Crisis Management and Revenue Recovery: Spearheaded efforts to mitigate the impacts of the COVID-19 crisis in 2020/21, leading the team to not only recover but also surpass pre-COVID revenue levels, alongside significant improvements in sales and customer retention metrics. This achievement underscored resilient leadership and the ability to adapt and thrive in challenging environments.
Innovation and Team Engagement: Launched and operationalized new product lines, including an ownership program and defer payment program, in collaboration with key external partners like Fullerton Health and SP Group. This initiative supported the needs of over 5,000 hirers, contributing to the business unit's sustainability. Additionally, implemented strategies that enhanced team engagement scores by over 37% within a year, reflecting exceptional leadership in fostering a positive and productive workplace culture.

General Manager, Sales and Marketing

Y3 Technologies Pte Ltd

11.2015 - 05.2019

Strategic Growth and High-Value Wins: Successfully led strategic expansion of new pipeline in region, securing a pivotal contract with IKEA valued at over $1M, alongside a groundbreaking G2G consultative project for China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity. Demonstrated exceptional strategic sales leadership and capability to secure high-stakes deals.
Market Penetration and Joint Venture Formation: Spearheaded penetration of new markets in Asia Pacific, leading to a strategic collaboration with a China State-Owned Enterprise. This collaboration was instrumental in forming a JV company, Rizon Technologies, in Chongqing, showcasing adeptness in navigating complex international business landscapes and fostering cross-border partnerships.
Complex Strategy Development and Partnership Management: Conceptualized and executed sophisticated go-to-market strategies, forging dynamic partnerships with Small, Medium Enterprises (SMEs), government agencies, and navigating statutory regulations. Demonstrated a comprehensive understanding of diverse market dynamics and ability to cultivate strategic alliances, driving growth and expanding organization’s footprint.

General Manager (Concurrent Role)

Rizon Technologies Co, LTD

09.2017 - 05.2019

Joint Venture Leadership and Strategic Development: Orchestrated planning, establishment, and operational launch of a joint venture, leading to subsequent appointment as GM of Rizon Technologies. Focused on strategic development and capability building from ground up, demonstrating adeptness in steering a startup entity towards operational excellence and strategic growth.
Framework Implementation and Policy Development: Developed and executed comprehensive internal and external frameworks, encompassing department policies, trade partnerships, and business strategies. This initiative established a robust foundation for governance, operational efficiency, and strategic market engagement, ensuring organizational alignment and strategic agility.
Cultivation of Key Partnerships: Fostered strong relationships with Chinese government and State-Owned Enterprises, leveraging these connections to solidify company’s market position and expand its influence. Demonstrated exceptional diplomatic and relationship-building skills, crucial for navigating complexities of international business and regulatory environments.

General Manager

The Activation Group

02.2014 - 10.2015

Operational Optimization and Revenue Growth: Successfully optimized business operations across cross-functional and cross-regional teams, resulting in a significant revenue increase of over 20% within a one-year period for both Thailand and Hong Kong offices. Demonstrated exceptional operational leadership and strategic foresight in enhancing organizational efficiency and profitability.
Innovative Product Development and Market Introduction: Led teams in conceptualization, planning, and successful market introduction of new products and services centered on Consumer Insights and Digital Activation. Showcased adeptness in identifying market needs, driving product innovation, and executing go-to-market strategies to capture emerging opportunities.
Strategic Client Management and Account Growth: Energized and directed teams towards improved management of existing key accounts, such as The Edrington Group and William Grant & Sons, while also securing new retainer accounts. Notably achieved a landmark partnership with HPB, valued at approximately $3M per year, marking it as largest account in that fiscal year. This accomplishment highlighted strategic client engagement and ability to secure high-value, long-term partnerships.

Director

Abecha Pte Ltd

12.2011 - 02.2014

Strategic Negotiations and Profit Growth: Successfully negotiated and established a new framework agreement with ExxonMobil for their Reseller Programme, significantly increasing gross profit from $20k/month to $70k/month. This achievement was complemented by a 20% increase in active usage and volume for ExxonMobil products, demonstrating exceptional negotiation skills and ability to drive substantial financial growth.
Innovative Partnership Development: Played a pivotal role in convincing and collaborating with leading companies, including Lenovo and Singtel, to develop a business portal designed for local SMEs, known as "Singtel My Business." This initiative showcased a strategic approach to partnership and platform development, aiming to enhance digital capabilities of SMEs and foster a supportive ecosystem for their growth.

Hd Submarine Electrical Engineering

Ministry of Defense

06.1996 - 11.2011

Joint Venture Formation and Craft Sustainability: Effectively persuaded and facilitated establishment of Joint Ventures between local and European companies, focusing on long-term sustainability of craft industries. Demonstrated strategic insight and persuasive skills in fostering international collaborations that ensure enduring support and development of traditional crafts.
Long-Term Support Contract Negotiations: Skillfully negotiated and secured long-term support contracts, encompassing engineering and supply aspects, with both local and international partners. Showcased exceptional negotiation capabilities and strategic planning to ensure continuous operational support and supply chain stability.
Strategic Approvals and Scholarly Achievements: Developed strategies and successfully obtained approval for various support initiatives, reflecting strong strategic thinking and persuasive communication skills. Additionally, achieved recognition for academic and professional excellence through scholarships awarded for further studies in 1996 and 2010, underscoring a commitment to continuous personal and professional development.

Summary

Overview

Work History

Chief Commercial Officer (CCO)

Head, Commercial

General Manager, Sales and Marketing

General Manager (Concurrent Role)

General Manager

Director

Hd Submarine Electrical Engineering

Education

Flexi-Masters - Business Finance

Master of Science (Logistics) -

BEng (EEE) (Honors) -

Certificate - AI For Business

Skills

Timeline

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