Tanya Sharma
Summary
Versatile Senior Manager specializing in Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
5
5
years of professional experience
Work History
Senior Manager
Team Builders India
09.2022 - 10.2023
- Planning/Leading Monthly social media marketing activities along with the team
- Leading content team with ideas and workflows so that desired content is ready on time
- Writing copies and posting on all social channels
- ORM for all social channels in real-time
- Community building: online through planned activities and offline through farm events etc
- Influencer marketing: choosing relevant influencers and owning the entire life cycle till we get desired online collaborations with them
- Direct client servicing to understand their team building requirements
- Cross dept functioning: Operations, Graphics, and accounts team
- Maintaining client relations
- Calendar for social media: YT, Instagram, Linkedin
- Email and Whatsapp promotions including copywriting
- Social Media Marketing- Ideation, Execution, campaign analysis, and performance monitoring (ROI
- Brand recall)
- SEO and SEM to analyse the brand's website, bounce rate, conversion, and traffic.
Assistant Manager- Growth Marketing
Salad Days
11.2021 - 09.2022
- Degree Growth Marketing
- Worked directly under the founder to develop the optimal mix of consumer communication
- Strategies for Brand positions, brand recall, and customer acquisition
- Social Media Marketing- Ideation, Execution, campaign analysis, and performance monitoring (ROI
- Brand recall)
- Copywriting for marketing communications both online and offline
- Creating reports to support or aid the optimization strategies
- E-com Marketing for the gifting vertical (B2B & B2C)
- Google Adwords and Social Media Ads, Projections, and Budget Allocation
- Partnerships & Tie-ups- Aggregators & Alliances
- Offline Marketing- NPIs, Events, Activations, and pop-ups
- Working cross-departments: Graphic, Kitchen, and operations teams to yield better
- Work Experience
- Eager and passionate marketing professional with a background in branding, and digital and offline marketing
- A postgraduate in Marketing from one of the oldest colleges in the world, a Driven team player with strong interpersonal skills
- Have helped build and transform brands like Team Builders India, Salad
- Days, Love Moschino, and Scotch & Soda by elevating their social media presence
- Currently helping pioneer of the industry Team Builders India to elevate and improve their brand positioning.
Marketing Assistant
Love Moschino
01.2019 - 07.2019
- Ideation, Execution, and analysis of Social media campaigns
- Set up retail store as well as Digital campaigns for India's first pop-up store of Love Moschino
- Google Adwords with budget allocations for the campaigns and ads
- Worked on brand copies for diverse marketing distributions
- Stakeholder management to maintain relationships with creators and publishers to ensure collaboration in promotional activities.
Marketing Assistant
Scotch & Soda
06.2018 - 12.2018
- Long format copying-writing for promotional Emails and text messages for patrons
- Promotional offline and store activations
- Making calendars for retail store promotions
- Marketing plans for season collection and EOSS
- Stakeholder management: Retail stores, Design team, PR and Head office.
Education
Master of Science - Marketing
Montpellier Business School
Montpellier, France 07.2021
Bachelor of Science - Fashion Communication
Asian School of Media Studies
Udemy Certifications and Technical Skills -
Skills
- Data-Driven Decision-Making
- Influencing and Negotiating
- Cross-Functional Communication
- Budgeting and Resource Management
- Event Planning and Management
- Organizational Improvements
Timeline
Senior Manager
Team Builders India
09.2022 - 10.2023
Assistant Manager- Growth Marketing
Salad Days
11.2021 - 09.2022
Marketing Assistant
Love Moschino
01.2019 - 07.2019
Marketing Assistant
Scotch & Soda
06.2018 - 12.2018
Master of Science - Marketing
Montpellier Business School
Bachelor of Science - Fashion Communication
Asian School of Media Studies
Udemy Certifications and Technical Skills -
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