Tan Sok Cheng Dina
Summary
Articulate and well-spoken Product Specialist bringing more than five years of experience to both Marketing Communications and Pharmaceutical organizations. Delivers effective sales presentations in both small and large group settings. Proficiency in language command and MS skill. Team player with positive and upbeat attitude. Keen learner and highly motivated.
Overview
15
15
years of professional experience
Work History
Product Specialist
Xylonix Pte Ltd
04.2024 - Current
- Spearhead new innovative product penetration in assigned territory district 9, 10, 11, 12, 19, 20, 25, 26, 27 and 28.
- Help managed territory district 7, 8, 13 and 14.
- Successfully bring in Etern Medical Group, DTAP and 36 new accounts todate with repeated purchases.
- Cross market segment coverage from GP, ENT and Respiratory Specialist including Group Practices.
- Managing hospitals are Mount Elizabeth Novena, Mount Alvernia and Camden.
- Identify key stakeholders and decision makers.
- Scientific presentation to doctors, pharmacists and medical teams to raise awareness on how our product can benefit and align with their practises and benefit named indications.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Maintained up-to-date knowledge of industry trends and treatments, allowing for strategic planning and execution.
Sales Specialist (Implants)
Dentsply Sirona
07.2022 - 03.2024
- Quickly learned new skills and knowledge, adapt and applied them to daily tasks, improving efficiency and productivity.
- Manages 3 implant brands namely Ankylos, Astra Tech TX and Astra Tech Evolution.
- Assigned coverage for postal district 09-19, 24-33 and 58-59, handling both GPs, Specialists and Group Practices.
- Achieved company KPI for bringing in new users and accounts.
- Assisted surgeons in all implant stages and retrieval procedures.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to maintain brand's identity and positioning.
- Showcased product features and benefits to doctors and discussed technical details to overcome objections and promote usage.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Area Sales Executive
Novo Nordisk Pharma
10.2021 - 04.2022
- Handling Saxenda (Obesity) and Rybelsus (Diabetes) portfolio.
- Managing territory area code 09, 10, 12, 22, 24, 25, 26, 27, 31, 32, 33, 53, 54, 55, 56, 57, 73, 75, 76, 78, 79, 82.
- Managing hospitals are ADMC, KTPH, AH, Mount Elizabeth Orchard, Mount Alvernia.
- Cross market segment coverage from General Practitioners to Specialists.
- Specialist area include Cardiology, Endocrinology, Obstetrics and Gynaecology, Bariatric, Aesthetics and Plastic Surgeons.
- Analyzed sales data and kept up to date with market trends.
- Coordinated and conducted well-organized product presentations and demonstrations to potential doctors and conducting marketing events.
- Monitored doctor's prescribing habits, buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Successfully achieved 117% in sales target for Q4 2021 and highest growth in the team.
- Developed and brought in 8 new accounts in Q4 2021.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Product Specialist
DCH AURIGA
03.2020 - 09.2021
- Continually expanded knowledge of principal's product line.
- Responsible for the sales of various principal products mainly Cell Biotech, Ferrer, RX Pharma, Stratpharma, Advance Pharma, Terumo etc.
- Responsible of GP sales of District 13-18 (2020) and District 1, 2, 6, 7, 19, 26, 27 and 28 (2021).
- Focused on marketing new product principals such as Leviker (Stragen), Artrex (Bioved) and Stada (Generic).
- Worked closely with Sales Manager in Sales Lead Activities such as CME, Symposium and Blitz etc. to increase share of voice among Doctors and other stake holders.
- Constantly hitting monthly sales target component in year 2020 and to-date.
- Retained existing clients and cross selling products, developed new accounts by extending high quality and efficient support service such as detailing and demo etc.
- Established long term customer relationships by using effective communication and active listening skills.
Medical Representative
Sunward Pharmaceutical Pte Ltd
01.2019 - 02.2020
- Responsible for sales of wide range of generic products by Sunward Pharmaceuticals.
- Area of Coverage – District 13 -18.
- Built strong rapport with clinics since joining and consistently hitting 100% of target and achieved target 108% in month of October and 113% in month of December 2019.
- Secured and reinstated yearly contract with various clinics.
- Opened new GP and dental group accounts.
- Secured Hba1C presentation with PCN network Icare, Dr Sim (Leader).
Business Development Specialist
PharmD Singapore Pte Ltd - Business Development Executive
05.2015 - 02.2018
- Role include sales coverage in area of both restructured and private hospitals, specialist clinics, wholesalers and nursing homes.
- Line of products include agency brands - Rosemont Indent Oral Solution (Orphan Drugs), SPC and Salovumn, Comida and Comidagen for Genetic Disorder babies, Trutone and Solatone device.
- House brands - Valens modular nutrition, selected Valens metabolic and Velox range including compounding suspension.
- Duties include secure and giving talks / demo to Nurses, Dietitians, Pharmacists and presentation to Doctors.
- Participating in roadshow and conferences.
- Achieved individual and company sales targets consistently for both 2016 and 2017.
- Achieved 110% of Quarter 1 target of $125,000.00.
- Awarded company trip to Australia in 2017
- Delegate to Taiwan Round Table Conference in 2017
- Awarded CMR by SAPI under company sponsorship
Investor Relations
Barons Property Pte Ltd
01.2010 - 12.2014
- Assisting the CEO who is a public speaker for real assets investment in both Singapore and United States.
- Oversees entire operation including an Administrator, 2 Sales and Marketing person and 10 Sales Associates.
- Main contact person for media and public, investors and potential clients both locally and international.
- Management of key accounts and portfolio.
- Other duties include organizing local and overseas exhibitions and conferences, editorial and web newsletter, sales training.
- Written investment editorial published in Homebuyers April 2001 Issue.
- Beijing, China Estate Expo in 2013
- Singapore Investment Talk in Fullerton and SIM etc.
Education
Certified Medical Representatives (CMR) -
Singapore Association of Pharmaceutical Industries
Certificate in Customers and Competitors Analysis -
Singapore Institute of Management
1999
Certificate in Public Relations -
Institute of Public Relations Singapore
1998
GCE O Level -
Chai Chee Secondary School
1991
Skills
- Strategic Alliances
- Key Account Management
- Sales and Marketing
- Management and Sales Planning
- Goal Oriented and Team PLayer
- Highly Motivated and Quick Learner
- Highly Adaptable and Out-going
Accomplishments
- SPC Flakes & Salovumn — ENT and Peads Gastro Raffles Hospital, Changi Hospital, Gleneagles Hospital, Mount E Novena, KKWCH, KTPH and other specialist clinics including Nutrition & Dietetics Department.
- Xtemp / Velox House Brand —Pharmacy Department KKWCH, Mount E Novena, Gleneagles, Raffles Hospital and SBCC etc.
- Rosemont — Indent Oral Solutions KKWCH, Gleneagles, Mount E.
- Novena, Raffles Hospital and other specialist clinics Valens Modular Nutrition — Various Specialist Clinics and Care Department Presented and successfully have NHGP nutrition and dietetics to prescribe Myotein in all their polyclinics.
- Presented and successfully awarded Singhealth VWO nursing home contract.
- Products listed with orders from PWCC, Gleneagles and clinic groups.
Timeline
Product Specialist
Xylonix Pte Ltd
04.2024 - Current
Sales Specialist (Implants)
Dentsply Sirona
07.2022 - 03.2024
Area Sales Executive
Novo Nordisk Pharma
10.2021 - 04.2022
Product Specialist
DCH AURIGA
03.2020 - 09.2021
Medical Representative
Sunward Pharmaceutical Pte Ltd
01.2019 - 02.2020
Business Development Specialist
PharmD Singapore Pte Ltd - Business Development Executive
05.2015 - 02.2018
Investor Relations
Barons Property Pte Ltd
01.2010 - 12.2014
Certificate in Customers and Competitors Analysis -
Singapore Institute of Management
Certificate in Public Relations -
Institute of Public Relations Singapore
GCE O Level -
Chai Chee Secondary School
Certified Medical Representatives (CMR) -
Singapore Association of Pharmaceutical Industries
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