TAN CHEN SIANG (LEO)
Summary
Experienced and highly motivated professional with over 13 years of expertise in the automotive industry. Strong background in product marketing, strategy, sales, and a comprehensive understanding of the automotive regulatory framework. Demonstrated success in driving impactful marketing campaigns and consistently surpassing sales targets. Leveraging in-depth industry knowledge to develop innovative strategies and deliver exceptional results. Dedicated to achieving excellence in every aspect of work.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Manager, Segment Strategy & BI
UD Trucks Singapore (International Sales)
08.2024 - Current
- Manage and track the evolution of the light to heavy duty commercial trucks market volume in each region/market to closely monitor the market trend, regulatory changes, competitor activities and changes in the customer's priorities.
- Competent in developing sales argumentation materials to support commercial trainings needed to execute effective sales pitching with the right value approach.
- Consistently identifying opportunities and develop market segmentation to assess and target potential new markets, in alignment with the UD Trucks and Joint Venture overall strategies.
- Leveraged data and analytics using POWER BI to make informed decisions, drive business improvement and align with sales profit targets.
- Increased market share with strategic business development efforts, expanding into untapped markets.
Manager, Projects & Product Excellence
Goldbell Engineering Pte Ltd
06.2018 - 08.2024
- Manage and oversees the overall commercial vehicle product range comprising of FUSO / IVECO / FOTON brands in Trucks, Buses, Vans variants as well as military grade armored vehicles - ARQUUS Defense / IVECO Defense Vehicles.
- Proficient and competent in establishing effective communications with global manufacturers and various government entities to handle vehicle homologation processes.
- Experienced in working with body builders, cross functional departments to lead, prepare and submit tender bids in both government and commercial sectors.
- Manages the overall project management of the awarded tender / assigned projects, meeting KPI and project deliverables according to the proposed business plan.
- Streamlined project delivery processes, significantly reducing time to market for new product launches.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
- Enhanced team productivity by implementing agile methodologies, leading to more efficient project completion.
- Interpreted technical drawings, CAD schematics and computer-generated reports for product conformance with engineering design and performance specifications.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Senior Product Marketing Engineer
Mitsubishi Logisnext Asia Pacific Pte Ltd
09.2013 - 06.2018
- Developed go-to-market strategies for new products that accelerated time-to-market while minimizing resource requirements.
- Proficient in conducting feasibility studies on the current product life cycle and recommend potential OEM product line extension.
- Played an instrumental role in driving organizational change initiatives aimed at improving operational efficiencies within the Product Marketing function.
- Drove continuous improvement culture in engineering to provide clear product design standards, reduce engineering cycle time, improve product life cycle and recommend potential OEM product line extension.
- Partnered with engineering teams to ensure seamless integration of customer feedback into future product enhancements.
- Collaborated with cross-functional teams to streamline product launch processes, resulting in timely and successful releases.
- Specializing in customizing warehouse logistics solutions, built custom proposals, prepared supporting information and delivered presentations to boost sales.
- Developed compelling sales presentations that effectively communicated complex technical concepts to diverse audiences ranging from local to regional dealers.
- Team player working with marcom to drive internal promotion of corporate branding, and to create a compelling product marketing messages to entice our targeted customer segment
Air Defense Specialist - Combat Technician
Singapore Air Force RSAF
07.2006 - 08.2013
- Had maintained and ensured 24/7 operational readiness of the national air defense missiles system.
- Experienced and strong engineering background and had worked with STE (Singapore Technologies Engineering) on fault rectifications.
- An instructor to impart engineering skills to junior technician on areas of mechanical and electrical maintenance.
Education
Bachelor's degree - Business Marketing
SIM University (SUSS)
Singapore01.2013
Diploma - Management Studies
International Professional Managers Association
Singapore01.2010
Diploma - Mechatronics Engineering
Singapore Polytechnic
Singapore01.2006
Skills
- Product Marketing & Project deliverables Management
- Strategic planning and Competitor Analysis
- Life Cycle Management and Regulatory Framework
- Proficient in CAD / Excel / PPT /Word / Adobe Photoshop / POWER BI visualization software
Certification
- Data Analytics and Visualization with Power BI - WSQ – (2024)
- Sustainable Land Transport System 1.0/1.2 – HEV – ITE (2021)
- AutoCAD 2018 Basics (2D & 3D) – Singapore Polytechnic (2021)
- Agile Practitioner – National University of Singapore (2016)
- Strategic Product Manager – National University of Singapore (2015)
- ADOBE Photoshop CS6 – AVANTUS (2014)
LANGUAGES
Fluent in both Mandarin and English
Excellent writing skills in both Mandarin and English
Accomplishments
- Ambassador for Mitsubishi FUSO Brand (2019–2024)
- Closed and Managed Multi-Million Mega Tender Deals on Government projects (2018–2024)
- Lead trainer in charge of conducting commercial vehicle sales for the internal salesman team in GOLDBELL (2018–2024)
- Achieved Silver award for meeting objectives in managing new product line expansion project (2016)
- Achieved platinum award for good performance and took self-initiative to create an internal competitive price monitoring system to oversee the regional price level (2015)
- Project leader in-charged of implementing the offline digital sales kit to enhance dealer sales capabilities (2015)
- Lead trainer for electric warehouse trucks and conducting product training for regional dealers (2015–2018)
- Increased the overall electric warehouse annual sales regionally through consistent effort in evaluating, and sourcing for OEM products to narrow the product gap (2013–2018)
Timeline
Manager, Segment Strategy & BI
UD Trucks Singapore (International Sales)
08.2024 - Current
Manager, Projects & Product Excellence
Goldbell Engineering Pte Ltd
06.2018 - 08.2024
Senior Product Marketing Engineer
Mitsubishi Logisnext Asia Pacific Pte Ltd
09.2013 - 06.2018
Air Defense Specialist - Combat Technician
Singapore Air Force RSAF
07.2006 - 08.2013
Bachelor's degree - Business Marketing
SIM University (SUSS)
Diploma - Management Studies
International Professional Managers Association
Diploma - Mechatronics Engineering
Singapore Polytechnic
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