Tan Wei Lin
Summary
As a Marketing Executive with 3 years of experience in B2C marketing, I am an enthusiastic team player specializing in developing and implementing digital strategies. I am driven and detail-oriented, with a demonstrated ability to identify problems and develop solid solutions. I can handle multiple projects simultaneously with a high degree of accuracy. I am highly adaptable to new situations and challenges and continuously motivated to expand and enhance my marketing capabilities.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Executive
Takashimaya Singapore Ltd
06.2022 - Current
- Media planning for BTL marketing to promote Takashimaya Department Store's in-store and online activities to increase traffic and purchase.
- Worked with the paid media agency to execute strategic ad buys on Facebook & Instagram.
- Contributed to successfully exceeding the 2023 KPI of 2.5 million sessions, reaching 3.9 million.
- Optimized EDMs to increase open and click-through rates
- Best performing EDM: Mid-Autumn - 59% open rate, 10% click-through rate.
- Maintained Takashimaya Department Store’s social media platforms and contributed to the growth of its online presence:
- Instagram (2022 2nd Half - Current): followers +11k
- Facebook (2022 2nd Half - Current): followers +10.6k
- TikTok (2022 2nd Half - Current): followers +3k
- Executed influencer marketing strategies, including crafting press kits and facilitating paid collaborations.
- Directed design houses/suppliers/in-house designers to create high-quality marketing collateral, such as creative assets, press ads, and press kits.
- Assisted merchandising departments in developing impactful digital marketing campaigns and the selection of appropriate products/merchandise for advertisements.
- Facilitated in vetting and supervising all supplier marketing materials to guarantee information accuracy and strict adherence to the company's digital marketing guidelines.
- Coordinated digital content production for campaigns; overseeing video and photo shoots, providing art direction, and supervising filming to ensure alignment with the company's branding and desired outcomes.
- Keep up to date with social media trends to identify new opportunities for content creation.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns through post-campaign reporting.
- Leveraged data-driven insights to continuously refine marketing strategies for optimal results.
- Spearheaded Takashimaya Department Store’s Christmas 2023 landing page.
- Deliver timely and appropriate responses to customer inquiries through social media platforms.
- Ensured digital signages are showing the latest in-store promotions/events.
Digital Marketing Executive (Brand Activation)
Mummys Market
06.2021 - 05.2022
- Strategized and executed lead generation campaigns aimed at achieving optimal stakeholder satisfaction, predominantly utilizing FB Ads Manager, Mailchimp, and other strategic Mummys Market channels to drive client campaign success.
- Monitored and analyzed conversions for all campaigns and constantly optimized them to their fullest potential.
- Conducted comprehensive market research to discern emerging trends and identify strategic growth opportunities for clients.
- Tracked all marketing expenditures to maintain cost efficiency within the allocated budget.
- Collaborated closely with designers to create compelling, interactive content that resonated with the target audience and managed copywriting responsibilities.
- Managed Facebook and Whatsapp community groups and monitored community growth performance.
- Oversaw the coordination and management of Facebook Live events.
Education
Bachelor’s Degree of Business - Marketing
RMIT (SIM)
Singapore06.2021
Skills
- Project Management
- Media Planning
- Social Media Marketing (Facebook & Tiktok Ads Manager)
- Influencer Marketing
- E-mail marketing
- Copywriting
- Content Creation
Certification
2023 MIS - Copywriting for Marketing Materials
2022 SkillsFuture - Service Leadership
Timeline
Marketing Executive
Takashimaya Singapore Ltd
06.2022 - Current
Digital Marketing Executive (Brand Activation)
Mummys Market
06.2021 - 05.2022
Bachelor’s Degree of Business - Marketing
RMIT (SIM)
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