Tan Rong Hui, Dora

With a dedicated focus on creative direction and project management, I have had the privilege of leading a team of four professionals while managing projects across Singapore, ASEAN, and Taiwan. My role as a Creative Director encompasses a wide range of responsibilities:

• Crafting creative pitches for various projects, encompassing rebranding, advertising, and event planning.
• Guiding the design and print production process while adhering to client brand guidelines and budget constraints.
• Nurturing collaborative relationships with vendors and printers to ensure the seamless execution of projects.
• Exploring innovative creative media to enhance brand presence and engagement.
• Upholding project timelines with a meticulous approach.
• Managing social media presence, particularly on LinkedIn and Facebook, through thoughtful post creation and prompt response to inquiries.
• Managing resource updates for projects through the integration of the SAP system and CoreMedia. Maintaining client and company's resources and artwork database server for efficient access and organization.
• Ensuring the security of sensitive data and assets. Contributing ideas for events, coordinating timelines, and providing creative direction for successful event execution.
• Assisting in the layout and cover design of the bestselling book "Numsense! Data Science for the Layman (No Math Added)."

As a long term freelancer, I have independently met clients, coordinate resources, conceptualize, design and print brochures, posters and various marketing collateral.

Handled Pryce Tea on their SG50 packaging series and advertorial page for a year, while working with other big firms such as Unilever, Maki-San, National Environment Agency, National Kidney Foundation, Asia Pacific Breweries and most prominently, Google Hong Kong events e-mailers.

Some other companies I have collaborated with include Mr Fox Creative Loft, The Alchemy Partnership, Brite Koncept Pte Ltd on design works.

I had been with the organization intermittently since 2010. I have been tasked to facilitate between students and lecturers on multiple occasions. Apart from compilation data for modules into the school systems, I have organized raw data and refined them into XLS sheets, presentations and reports for various departments. I have self-initiated and independently managed several events, projects, week-long campaigns and road shows. Due to my diverse experience with the organization and its diverse campaigns, I was able to successfully lead and manage part-timers through the course of the events.

Trabble is the latest new travel tech startup that provides a hyper-local information network mobile platform that promotes real-time interaction and answers amongst travellers, locals and the travel industry.

As the Chief Design Officer, I was in-charge of a team. Primarily, I handled the re-branding of Trabble's identity kit and other branding collateral, and source clients. I had to frequently network and manage communication between vendors and us while constructing apps.

Meeting up with app developers to ensure Development and Implementation are on track.