Kay Siah Tan
Summary
Accomplished Regional Sales Manager with a proven track record at Ergon Oil Singapore, adept in strategic planning and relationship selling. Excelled in expanding market share and fostering long-term growth through sales leadership and customer service excellence. Skilled in negotiation and competitor analysis, achieving significant business development and planning successes. Offering solid foundation in leadership and strategic thinking, eager to learn and thrive in sales management environment. Brings ability to quickly understand market dynamics and customer needs, coupled with strong analytical and problem-solving skills. Ready to use and develop sales strategies and team management in role.
Overview
23
23
years of professional experience
Work History
Regional Sales Manager
Ergon Oil Singapore
05.2018 - Current
- Sales and marketing of Naphthenic speciality base oil in Asia region
- Expand customer base and market share in South East and North East Asia.
- Foster trust and establish relationships with core customers, distributors and agents to establish long-term business growth.
- Take ownership by leading cross-functional teams to work together to cater to different business requirement
- Identifying new growth opportunities and collaborate with product development team to develop new products
- Organising regular sales meetings, providing comprehensive updates on market trends, competitor analysis and pricing direction.
- Finalize sales contracts with high-value customers.
- Attend industrial events and interacted with community to build brand value of company and products.
Regional Sales Manager
Noble Resources International, Noble Group
01.2009 - 06.2018
- Sales and Marketing of NATPET Polypropylene resin in South East Asia and India Sub-con.
- Determine product allocation and pricing to various region.
- Lead direct negotiation and maintain relationship with key customers/ distributors.
- Plan allocation of volume (Grade/ Quantity) to markets with best netback.
- Set marketing plans to move product slate up the value chain.
- Take ownership of business by coordinating various functions to present a uniformed page to buyers,
- Liase with operation and logistic team on payment and shipment arrangement.
- Set up budget and forecast product demand for each region.
- Frequent travels to meet key customers to understand new developments and foster stronger relationships.
- Prepare sales and market information reports to management.
- Resolve customer complaints on quality or logistic issue with respective departments.
- Understanding and resolving customers technical issues
- Liase with shipping companies to update latest freight rates and learn current developments.
- Conduct research with product development team to develop higher value products.
Manager
Sumitomo Corporation Asia
07.2001 - 12.2008
- Distribution of TPC Singapore polymers PP and PE in SEA and China/ Taiwan.
- Establish product allocation and pricing with TPC for various markets.
- Regular visits to market place to understand new developments and build relationship with buyers and distributors.
- Lead overseas sales staff and take ownership of team performance.
- Lead operation team to connect both to producers and customers.
- Trading and distribution of Sabic and ExxonMobil Polymers in Asia.
- Establish core customers with Producers through overseas office network.
- Enhanced customer satisfaction by resolving issues promptly and ensuring high-quality service delivery.
- Resolved team member conflicts, actively listening to concerns and finding appropriate middle ground.
Education
Bachelor of Arts - Economics And Statistics
National University of Singapore
Singapore03.2002
No Degree - Economics And Accounting
Nanyang Junior College
Singapore12.1995
Skills
- Sales Leadership
- Customer Service
- Strategic Planning
- Business development and planning
- Conflict Resolution
- Relationship selling
- Competitor Analysis
- Negotiation and Persuasion
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Regional Sales Manager
Ergon Oil Singapore
05.2018 - Current
Regional Sales Manager
Noble Resources International, Noble Group
01.2009 - 06.2018
Manager
Sumitomo Corporation Asia
07.2001 - 12.2008
Bachelor of Arts - Economics And Statistics
National University of Singapore
No Degree - Economics And Accounting
Nanyang Junior College
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