Strategy Implementation:
- Tailored content to resonate with the company's target audience, resulting in increased follower engagement and brand loyalty
- Ensured a cohesive and recognizable brand image across all content, contributing to brand consistency and recognition
- Utilized analytics to assess the performance of various content types and adjusted strategies accordingly, optimizing reach and impact
Content Creation:
- Part of the management of NaniSG's Instagram account, demonstrating creativity and a keen understanding of the target audience
- Skillfully drafted engaging captions that captivated the audience and aligned with the brand's voice and identity
- Proactively stay on top of the latest trends, incorporating them into the content strategy to ensure the company's Instagram presence remains current and appealing to the target demographic
Content Writing (Website Articles):
- Authored articles for NaniSG's website, covering topics such as current trends and happenings in Japan, reviews stemming from media tastings, and informative pieces on local news
- Conducted thorough research to provide accurate and up-to-date information, showcasing a commitment to delivering high-quality, informative content
- Crafted articles that informed and engaged the audience, fostering a sense of community around the brand
Video Content Creation (IG Reels/TikTok):
- Took charge of the entire video production process, from conceptualization to filming, editing, and finalizing IG Reels and TikTok
- Produced visually appealing videos showcasing lifestyle products, contributing to increased engagement and product awareness
- Filmed and edited content, capturing the essence of media tastings and creating dynamic and shareable content for the company's social media platforms
- Conducted and filmed interview-style videos, adding a personal touch to the brand and establishing a connection with the audience.