Python
Tabassum Sheriff
Data-driving Marketer
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Marketing Specialist
Integrated Business Technologies
08.2023 - 08.2024
- Conducted SEO research and integrated insights into content strategies, boosting rankings
- Supported event execution to enhance brand visibility and client engagement, applicable to financial and telecom sectors
- Enhanced engagement through targeted strategies, effectively communicating complex products to diverse customer segments
Business Development and Marketing Associate
SeedLegals APAC
06.2022 - 07.2023
- Drove a 40% increase in event attendance and a 30% improvement in APAC PPC conversion through high-impact webinars and data-driven strategies, boosting visibility for data-driven products and enhancing campaign ROI by 10%
- Utilised HubSpot CRM to manage client data, streamline lead conversion, and support sales teams, strengthening client relationships and engagement, with a 25% rise in email open rates and 15% increase in click-through rates
- Optimised website performance and built dashboards for KPI analysis, improving user experience by 15% and enhancing decision-making through actionable insights
Performance Marketing Executive
Iris Worldwide
05.2021 - 06.2022
- Spearheaded end-to-end email campaigns in the Philippines, New Zealand, and Singapore, driving significant improvements in lead generation, brand equity, and engagement
- This included a strategic evaluation of campaign performance metrics to identify and effectively reach key target audiences, achieving a 20% increase in leads and a 15% rise in engagement rates
- Led customer segmentation and targeted paid media strategies, enhancing engagement and conversion rates by 25%, and directly contributing to the successful launch and market penetration of new products by achieving and surpassing target KPIs by 10%
- Designed and managed CRM channel campaigns, from initial planning to post-campaign analysis, improving CRM engagement by 30%
- This included meticulous testing of electronic direct mails (eDMs) and making necessary HTML code adjustments, ensuring a 20% improvement in campaign accuracy and metric tracking
Education
Master of Commerce - Data Analytics for Business
The University of Sydney
08.2023 - 11.2024
Specialist Diploma - Digital Marketing and Analytics
Singapore Polytechnic
08.2021 - 08.2022
Bachelor of Science - Business Management
University of London
08.2016 - 08.2019
Skills
- Python
- Tableau
- SPSS
- Hubspot CRM
- Customer Segmentation Analysis
- Data Analysis
- Campaign management
- Product launches
- Competitive analysis
- Google analytics
- Marketing automation
Websites
Software
SPSS
SAP CRM
Excel
Tableau
Timeline
Marketing Specialist
Integrated Business Technologies
08.2023 - 08.2024
Master of Commerce - Data Analytics for Business
The University of Sydney
08.2023 - 11.2024
Business Development and Marketing Associate
SeedLegals APAC
06.2022 - 07.2023
Specialist Diploma - Digital Marketing and Analytics
Singapore Polytechnic
08.2021 - 08.2022
Performance Marketing Executive
Iris Worldwide
05.2021 - 06.2022
Bachelor of Science - Business Management
University of London
08.2016 - 08.2019
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