Szie Wei Lim
General Manager & Regional Head Of Commercial
Summary
Dynamic and results-driven business executive with 22 years of experience in commercial and operational leadership, dedicated to driving revenue growth and enhancing profit margins. Proven expertise in leading diverse, high-performing teams while optimizing resource allocation to achieve sales targets and operational excellence. Renowned for exceptional interpersonal skills that build strong stakeholder relationships and foster collaborative, high-efficiency work environments. A persuasive leader adept at aligning teams with strategic business objectives, consistently delivering significant value to stakeholders.
Overview
19
19
years of professional experience
9
9
Certifications
Work History
General Manager & Regional Head of Commercial
Bureau Veritas Singapore Pte. Ltd.
01.2023 - 08.2025
- P&L owner for SGP, MAL, THL, KHM; managing an annual turnover of over €15 million. Regional Commercial Head for VNM, PHL, IDN, MMR, HKG, JPN. Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Defined and communicated sales objectives, aligning them with local, regional, and global growth initiatives on both organic base and new market share win. Ensuring effective execution and performance evaluation through metrics, eg. Salesforce and Tableau.
- Increased overall company efficiency by streamlining operations and utilizing resources and capabilities across the broader Pan-Asia region to address clients’ pain-points while supporting their sourcing transformation and diversification strategies.
- Developed a highly engaged workforce and roadmap for continuous coaching and service capability development to regularly broaden our service scope across all product lines and countries.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Participated in potential collaboration opportunities with external organizations and M&A discussions across the region to gain market share.
- YoY revenue growth (25H1 vs 24H1): +7.6% in Singapore, +25.1% in Malaysia, +22% in Thailand, +23.4% in Cambodia. Overall YoY growth in SEA region +11.9%.
- Nominated as BV SalesStar in Dec 23 and Jan 24 with closed won sales of €0.9 million over 2 projects.
Head of Business Development - Strategic Business Unit
Bureau Veritas Hong Kong Ltd.
12.2020 - 12.2022
- Oversaw the SBU, comprising of the BD team, CRM team, CS team, and M&S team, across all four business lines. Managing the end-to-end client engagement process for a clientele with an annual turnover exceeding €10 million.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Conducted market analyses to identify client needs and industry trends. Formulated sales strategies and value propositions to capture opportunities and maintain leadership position in the industry.
- Optimized processes internally and externally to deliver an enhanced overall customer experience, thereby fostering customer loyalty.
- Collaborated with global and Asia key account management teams to facilitate the onboarding, rollout, execution, and ramp up of new business ventures, ensuring a cohesive approach towards growth.
- Provided consultation services throughout the entire supply chain, enabling clients to identify and mitigate risks from prototype development to product launch.
- Hong Kong’s revenue growth of 10.6% (FY21 vs FY20) and 4.4% (FY22 vs FY21).
- Executive Committee Member in the Federation of Hong Kong Industries and General Committee Member in the Hong Kong Association for Testing, Inspection and Certification Ltd.
Executive Director - Retail and Hardlines
Intertek Testing Services Hong Kong Ltd.
01.2007 - 12.2020
- P&L owner for one of three product lines, managing a diverse team of 70 professionals comprising of CS, CRM, KAM, BD, and operational support, with an annual turnover of USD15 million, fostering a collaborative work environment for increased productivity.
- Developed business strategies and customized solutions, while simultaneously coordinating the participation of all stakeholders across various departments and geographical locations.
- Managed key and strategic accounts by synchronizing processes, and unlocking further business potential through consistent penetration.
- Oversaw all sales and marketing activities, raising brand awareness and promoting innovative solutions to stand out from competition and increase market share.
- Successful expansion of business into previously untapped markets, including Japan, Korea, Italy, and the UAE, resulted in new revenue growth of USD700K in the first year.
- Maintained strong teams by hiring and training staff, and fostering a culture of collaboration and inclusion.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Achievements: Shining Star Award in 2008; Best Team Achiever Award in 2009; Cross-divisional Top Sales Award in 2012; Best Team Achiever Award in 2015; Innovation Award in 2016 & 2017; 10X Performer Award in 2017 – highest accolade for individual recognition. Selected for the “Next Generation Leadership” program in 2016 and the “Alpha Leadership Program” in 2017.
Education
MBA - Business Administration
University of The West of Scotland
UK 04.2001 -
Postgraduate Diploma - Business Administration
TQUK & London Examinations Board
UK02-2020
Diploma - Information Technology
Informatics Computer School
Singapore01-1995
Skills
Team Leadership
Market-driven Business Strategy
Revenue Growth
Operations Management
Customer Engagement
Forecasting & Budgeting
Strategic Partnerships
Problem Solving
Coaching & Mentoring
Professional Networking
Certification
2026 (expected) CSE Certified Sustainability (ESG) Practitioner Center for Sustainability and Excellence
Timeline
General Manager & Regional Head of Commercial
Bureau Veritas Singapore Pte. Ltd.
01.2023 - 08.2025
Head of Business Development - Strategic Business Unit
Bureau Veritas Hong Kong Ltd.
12.2020 - 12.2022
Executive Director - Retail and Hardlines
Intertek Testing Services Hong Kong Ltd.
01.2007 - 12.2020
MBA - Business Administration
University of The West of Scotland
04.2001 -
Postgraduate Diploma - Business Administration
TQUK & London Examinations Board
Diploma - Information Technology
Informatics Computer School