Entrepreneurial Leader in Expanding Business | MBA in Finance & Telecommunications Engineering | Driving Business Growth in Telecom & FMCG | Expertise in Procurement, Sales & Operations | Business Strategy & Emerging Markets
Overview
14
14
years of professional experience
4
4
Certifications
6
6
Languages
Work History
Sales Director, Business Development
Dolphlink Pte Ltd
07.2025 - Current
Regional Sales Strategy & Execution
Develop and implement comprehensive sales strategies for enterprise communications solutions across Singapore, APAC & South Pacific Island. Define and drive revenue and growth targets aligned with business objectives.
Enterprise & Channel Sales
Identify and engage enterprise-level customers especially in sectors like finance, e-commerce, logistics, and technology. Explore and manage indirect sales channels or strategic partnerships with telecom operators or system integrators.
Full Sales Cycle Management
Oversee all stages of the sales process: lead generation, proposal crafting, client presentations, technical/contract negotiations, deal closure, and client onboarding. Align with product, marketing, and technical teams to deliver tailored and effective solutions.
Market Insights & Product Feedback
Monitor industry trends in SMS, cloud, AI, IoT, and telecom integrations to shape offerings and competitive positioning. Provide feedback from the field to product and marketing teams
Cross-functional Collaboration
Collaborate with R&D and operations to build scalable, reliable enterprise communications ecosystems. Align with marketing to generate demand, and with legal/finance for contract finalization and risk management.
Stakeholder Relationship Building
Foster and deepen strategic ties with telecom operators, ensuring co-go-to-market strategies or favorable service-level agreements. Manage long-term client partnerships and maintain service quality beyond contract closure.
Business Owner
Mb Dynasty (Prohelp Pte Ltd)
12.2023 - 03.2025
With a strong entrepreneurial spirit and the belief that "if you never try, you’ll never know," I took a leap of faith into the F&B industry, co-founding MB Dynasty with the vision of building a sustainable and scalable business. What started as a passion-driven venture has grown into a thriving F&B operation, focusing on quality, customer experience, and long-term expansion.
Business Development & Expansion
Launched and managed the business from the ground up, overseeing all aspects of operations, financial planning, and customer experience.
Developed strategic expansion plans, including evaluating new locations, market trends, and potential investment opportunities.
Implemented cost control strategies to balance quality with profitability, ensuring a healthy financial foundation for growth.
Negotiated supplier contracts and streamlined procurement processes to improve efficiency and maintain cost competitiveness.
Explored partnerships and collaborations with food delivery platforms, corporate catering services, and marketing channels to expand revenue streams.
Analyzed customer feedback and market demand, continuously innovating menu offerings to attract a wider audience.
Operational & Team Leadership
Designed and optimized workflow processes, improving efficiency in food preparation, service delivery, and back-end operations.
Led recruitment, training, and team management, building a motivated and skilled workforce to support business scalability.
Ensured compliance with food safety and operational regulations, maintaining high standards of hygiene and service quality.
Implemented customer retention strategies, focusing on personalized service and engagement to build brand loyalty.
Marketing & Growth Strategy
Executed targeted marketing campaigns through social media, digital platforms, and in-store promotions to increase brand awareness.
Sales Technical Manager (Asia Pacific)
Technics Communication & Electronics Pte Ltd
08.2023 - 11.2023
Led presales activities for Motorola Communication Devices across emerging markets (Bangladesh, Nepal, Maldives, etc.), delivering technical presentations and solution documentation to clients.
Analyzed client requirements and developed customized Motorola solutions to align with business needs.
Prepared proposals, business case evaluations, and work agreements to support bidding processes.
Collaborated with business unit leaders to drive industry channel growth and expand market presence.
Consistently achieved and exceeded sales targets, adhering to company sales engagement strategies.
Provided weekly sales pipeline and forecast reports, ensuring transparency and strategic planning.
Translated technical product features into simple, value-driven language for client presentations and product demonstrations.
Identified and pursued new business opportunities, fostering relationships with both new and existing clients.
Managed company operations throughout the acquisition process, ensuring a seamless transition.
Senior Procurement Manager (South Pacific Region Australia Procurement Qualification)
Huawei Technologies
08.2018 - 12.2019
Australia
Led strategic sourcing and supplier qualification for major projects with Optus and Telstra Australia, managing the Procurement-to-Payment (P2P) process.
Spearheaded regional procurement initiatives, optimizing supplier performance and cost efficiency across multiple APAC markets.
Negotiated multi-million-dollar contracts with subcontractors, ensuring favorable pricing, quality assurance, and compliance with procurement policies.
Strengthened stakeholder relationships by collaborating with Project Directors, Engineering Teams, and Legal Departments to streamline procurement strategies.
Developed benchmarking models to assess vendor pricing against historical data, ensuring cost-effective procurement decisions.
Engineering Procurement Manager (South Pacific Region Procurement Qualification)
December 2014 - July 2018 (3 years 8 months)
New Zealand , Papua New Guinea
Procurement & Supply Chain Management
Conducted market research, supplier qualification, and evaluation (financial, capability, experience, and business category).
Managed bidding and tendering processes for major suppliers to ensure project delivery.
Worked closely with Project Director, main contractors, and stakeholders for project implementation.
Evaluated technical frameworks, issued RFIs/RFQs, and summarized pricing benchmarks based on historical data.
Gained expertise in pricing evaluation, cost analysis, and procurement strategies for technical jobs.
Assessed commercial terms, bidding regulations, and contract negotiations (collaborating with legal, subcontractors, and procurement teams).
Ensured procurement activities met Huawei’s cost targets, profitability goals, and market expansion strategies.
Negotiated with suppliers on pricing, delivery, quality, volume, lead time, contracts, and payment terms to align with project needs.
Optimized procurement costs through supplier analysis, quality control, and risk assessment.
Maintained strong supplier relationships to secure consistent supply and competitive pricing.
Conducted contract reviews, supplier audits, and performance evaluations to ensure compliance and continuous improvement.
Led supplier quality management and ensured ethical procurement and contract processes.
Supported Head of Procurement in daily operations.
Project & Regional Procurement Experience
Malaysia (6 months): Managed Enterprise Procurement Project (Ampang Line LRT extension), leading competitive bidding up to $100M USD.
Papua New Guinea (3 years): Led procurement for Telikom PNG & Bemobile Projects, including $85M USD EID Project (China-PNG government venture).
New Zealand (6 months): Oversaw procurement for Huawei NZ, including general, terminal, and engineering procurement (supported Spark, Vodafone, 2degrees) with $60M USD subcontractor value.
Wireless Engineer
ZTE Malaysia
02.2012 - 11.2014
Managed 3G and 2G network issue tickets, analyzing and implementing effective solutions to ensure network stability.
Provided 24/7 operational support, collaborating with the client's Network Operations Center (NOC) to maintain seamless network operations.
Led site swap activities at Digi Telecommunications HQ, working closely with site engineers to troubleshoot 3G network issues, including script imports, configurations, and site monitoring.
Played a key role in RNC (Radio Network Controller) deployment, overseeing end-to-end setup of new ZTE RNC equipment across multiple regions in Malaysia.
Conducted network planning, hardware installation, task coordination, and provided guidance to contractors for seamless equipment commissioning and configuration.
Executed IP planning and system integration with MGW/SGSN teams, ensuring the successful completion of first CS (Circuit-Switched) and PS (Packet-Switched) calls.
Facilitated Hardware Acceptance Tests (HAT) and User Acceptance Tests (UAT) with clients, ensuring successful integration of test NodeBs into the ZTE network.
Diagnosed and resolved network issues, identifying root causes and implementing optimal solutions to maintain high service quality.
Education
MBA - Finance
Liverpool John Moores University
England
04.2001 -
Bachelor of Science - Electronics Engineering Major in Telecommunication
Multimedia University
Malaysia
04.2001 -
Skills
Regional Planning
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Certification
PNG Best Business Support Award 2015
Accomplishments
Achieved Certified Scrum Product Owner (CSPO) by completing jobs with accuracy and efficiency.
Accomplished Workplace safety and health control measure Bizsafe Lvl 2 through company implementation in Singapore.
Collaborated with team of 20 persons in the development of Huawei project in Papua New Guinea, Australia & New Zealand. i was awarded for 2015 Procurement President Team Award, PNG Best Business Support Award 2015, President Award for BG/Enterprise Business Group 2015 and SP region Procurement New Star Employees 2015
Interests
Tennis, badminton and Golf
Timeline
Sales Director, Business Development
Dolphlink Pte Ltd
07.2025 - Current
Business Owner
Mb Dynasty (Prohelp Pte Ltd)
12.2023 - 03.2025
Sales Technical Manager (Asia Pacific)
Technics Communication & Electronics Pte Ltd
08.2023 - 11.2023
General Manager
Ramsmark Tobacco Company Sdn Bhd RMTC (Malaysia)
01.2020 - 10.2022
Senior Procurement Manager (South Pacific Region Australia Procurement Qualification)
Huawei Technologies
08.2018 - 12.2019
Wireless Engineer
ZTE Malaysia
02.2012 - 11.2014
MBA - Finance
Liverpool John Moores University
04.2001 -
Bachelor of Science - Electronics Engineering Major in Telecommunication
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