Sylvia Wu

Corporate Office

• Lead portfolio-level revenue strategy for 18 luxury and upscale properties across Asia and Africa, providing enterprise oversight across pricing, forecasting, and performance management.
• Designed and implemented standardized forecasting frameworks, enabling consistent demand planning and faster executive decision-making.
• Drive pricing and yield optimization through advanced analytics, peak-period strategies, and product differentiation.
• Partner with marketing, brand, finance, and commercial teams to develop integrated business plans aligned with demand generation and profitability goals.
• Govern rate structures and pricing compliance through approved rate grids and SOPs, ensuring disciplined revenue controls.
• Support new asset pre-openings, revenue systems setup, and commercial readiness.

• Owned total revenue performance across Rooms, F&B, Catering, and Digital channels for a landmark hospitality asset.
• Built and led demand forecasting, pricing, and revenue governance processes to optimize yield across seasonal and event-driven demand.
• Partnered closely with marketing and operations to align pricing, promotions, and capacity planning with guest demand patterns.
• Led contracting and pricing negotiations with corporate clients, distribution partners, and e-commerce platforms.
• Developed scalable pricing models and customer segmentation strategies responsive to changing market conditions.
• Drove digital revenue growth through e-commerce optimization and data-led campaign planning.
• Provided commercial insights for OTAs decisions, promotions, and new product offerings.
• Set up and managed Online Social Media and Reputation Management reviews