Sylvia Sze
Summary
Dynamic professional with a proven track record at Excel Synergy Pte Ltd, excelling in operations management and customer relations. Spearheaded initiatives that drove significant revenue growth and enhanced brand visibility. Adept at negotiation and team leadership, consistently delivering results through innovative strategies and effective communication.
Proven track record in driving results and ensuring team collaboration. Skilled in strategic planning, problem-solving, and adapting to dynamic environments. Known for reliability, effective communication, and delivering high-quality outcomes.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
23
23
years of professional experience
Work History
Assistant Manager
HEADWAY TECHNOLOGY (QINGDAO) CO.LTD
06.2019 - 04.2025
- Business development for Singapore, the Middle East and Indonesia
- Increased sales through effective strategies and opening new channels
- Monitored sales trends to adjust pricing strategies for optimal profitability.
- Collaborated with management team to set sales targets and strategies, achieving consistent sales growth.
- Engaged with customers to gather feedback, using insights to improve service and product offerings.
- Identified and communicated customer needs to supply chain capacity and quality teams.
Country General Manager
Excel Synergy Pte Ltd
01.2008 - 02.2018
- Drove corporate social responsibility initiatives by partnering with local communities for philanthropic endeavors or sustainability projects.
- Established key partnerships with external stakeholders, leading to mutually beneficial outcomes for all parties involved.
- Increased overall business performance by streamlining operations and implementing cost-saving measures.
- Championed continuous improvement initiatives by identifying areas for process optimization and implementing innovative solutions accordingly.
- Spearheaded product development efforts, launching new products that catered to evolving customer needs and preferences.
- Implemented effective sales strategies that led to significant revenue growth year over year.
- Implemented robust financial management systems, enhancing budget control and financial reporting accuracy.
- Ensured compliance with relevant regulatory requirements, minimizing risk exposure for the organization and maintaining a strong reputation in the market.
- Developed and executed strategic plans for market expansion, resulting in increased market share and brand visibility.
- Managed cross-functional teams to ensure efficient communication and collaboration in achieving organizational goals.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reported issues to higher management with great detail.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Marketing Manager
Taiyo International Pte Ltd
02.2006 - 07.2008
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Mercedes Benz Brand Marketing Ambassador
Cycle & Carriage
01.2005 - 05.2006
- Generated leads through cold-calling, networking and other outreach methods.
- Improved event attendance by creating captivating invitations and managing RSVP lists.
- Coordinated trade show logistics, including booth setup, staffing schedules, and promotional material distribution.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all platforms.
- Increased brand awareness by developing and implementing creative marketing campaigns.
- Provided exceptional customer service during promotional events, addressing questions and concerns promptly.
- Conducted market research and analysis to identify consumer trends and preferences.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Created and launched campaigns across digital and traditional channels to drive sales.
- Created customized marketing materials to increase product awareness.
Marketing Executive
Horizon & IGames Asia
11.2001 - 02.2005
- Increased brand awareness by developing and implementing innovative Retail marketing campaigns.
- Developed innovative and targeted collateral to support overall branding objectives.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Wrote and distributed press releases to increase brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
Education
Sales & Marketing
Marketing Institutes of Singapore
Singapore01-2002
Skills
- Team leadership
- Decision-making
- Customer relations
- Retail operations
- Operations management
- Sales strategies
- Sales reporting
- Orientation and training
- Negotiation
- Product branding
- Contract management
- Multitasking and organization
- Adaptability and flexibility
- Verbal and written communication
- Sales forecasting
- Customer relationship management
Accomplishments
- Achieved Sales Target consistently every year
Languages
Chinese (Cantonese)
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Assistant Manager
HEADWAY TECHNOLOGY (QINGDAO) CO.LTD
06.2019 - 04.2025
Country General Manager
Excel Synergy Pte Ltd
01.2008 - 02.2018
Marketing Manager
Taiyo International Pte Ltd
02.2006 - 07.2008
Mercedes Benz Brand Marketing Ambassador
Cycle & Carriage
01.2005 - 05.2006
Marketing Executive
Horizon & IGames Asia
11.2001 - 02.2005
Sales & Marketing
Marketing Institutes of Singapore
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