Sylvia Lau

• Played a key role as part of the pioneer batch in establishing Li Ning’s first overseas setup in Singapore, helping to establish the company's presence and operational framework in the region.
• Contributed to setting up new office and retail outlets in Singapore, ensuring smooth operational integration with local and international logistics networks.
• Managed end-to-end supply chain functions including logistics, production planning, inventory control, and order fulfillment to ensure seamless material flow and meet customer demands.
• Developed and implemented integrated processes across internal functions (operations, purchasing, and logistics) and external vendors to improve coordination and ensure consistent order delivery.
• Led the creation and analysis of key performance metrics for supply chain planning/forecasting, consistently monitoring performance against goals.
• Collaborated with cross-functional teams to align supply chain activities with customer requirements, ensuring on-time delivery and high levels of satisfaction.
• Oversaw third-party vendors in the processing and administration of orders, ensuring smooth operations and adherence to service standards.
• Prepared and maintained volume and demand planning analyses, establishing and managing order backlogs to meet organizational revenue targets.
• Managed stock transfers and order fulfillment for distributors, ensuring timely and accurate deliveries in alignment with the company’s objectives and customer requirements.

• Joined as part of the pioneer batch in 2012, and promoted over the course of 11 years for consistently exceeding performance targets and demonstrating outstanding achievements in supply chain and logistics management.
• Extensive background in freight forwarding and shipping industries, with deep knowledge of shipping procedures, regulations, and compliance standards.
• Strategically planned and managed logistics, warehouse operations, transportation, and customer services, ensuring smooth and efficient processes across the entire supply chain.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Managed inventory forecasting and allocation by collaborating closely with divisional teams, ensuring that stock levels were aligned with demand and operational needs.
• Monitored key supply chain metrics, including stock levels, delivery times, transport costs, and overall efficiency, to optimize processes and reduce costs.
• Established inventory management strategies, including regular cycle counts and stock takes, to ensure effective control over inventory levels and minimize discrepancies.
• Regularly reviewed and improved standard operating procedures (SOPs) to optimize on-time delivery, reduce costs, and enhance operational efficiency.
• Fostered a culture of continuous improvement and innovation, driving automation and introducing technologies such as Trello to streamline warehouse processes, reduce costs, and enhance communication.
• Sourced new vendors, maintained strong relationships with external partners, and negotiated rates and service feedback to enhance supply chain performance.
• Provided team leadership, training, and conducted performance reviews to ensure high performance and skill development.

Major Achievements:

• Implemented Trello for warehouse team management, streamlining processes, reducing printing costs, and improving internal communication.
• Led the successful setup of a new overseas warehouse in Port Klang Free Zone within time and budget constraints, contributing to global expansion and logistical efficiency.
• Designed interfaces for picking apps and transporter apps, significantly improving operational efficiency and increasing process throughput.
• Negotiated favorable rates with transportation and service vendors, contributing to cost savings and improving profitability.

• Customer Liaison & Service Management: Coordinated closely with customers to arrange services, including providing quotations, negotiating rates, and ensuring high levels of customer satisfaction.
• Full Shipping Documentation: Managed the preparation of full set documentation for import, export, and transshipment shipments, ensuring compliance with all shipping regulations and customer requirements.
• Vendor & External Partner Coordination: Liaised and coordinated with various vendors to book shipments, arrange transportation, handle fumigation, provide insurance services, and oversee all shipment-related activities for timely deliveries.
• Overseas Coordination: Worked with overseas agents to arrange shipment details, ensuring smooth cross-border logistics and timely processing of shipments.
• Shipping Invoicing & Order Closing: Issued shipping documents and invoices to customers, ensuring accurate billing and timely order closure.

• Carrier Agent for Bulk Carrier Operations: Acted as a carrier agent for General Merchant Marine Co. Ltd. in Korea, overseeing vessel operations, including preparing Pre-Delivery Advices (PDA) for charterers before vessel arrival.
• Vessel Movement & Coordination: Monitored and controlled vessel movement, liaising closely with the boarding officer and captain to ensure accurate vessel Estimated Time of Arrival (ETA) and Estimated Time of Departure (ETD).
• Customer Quotation & Service Management: Provided competitive quotations to customers, helping them choose the best options based on costs and operational needs.
• Operational Support Services: Coordinated with suppliers for bunker fuel, fresh water, crew changes, and medical support when necessary, ensuring the vessel was fully prepared for its journey.
• Documentation & Invoicing: Prepared and issued arrival notices and invoices for import shipments, ensuring accurate billing and on-time customer communication.
• Reporting & Documentation: Provided timely and accurate arrival (NOR) and departure (SOF) reports to vessel owners, ensuring operational transparency.
• Final Settlement & Cost Management: Managed final settlements and invoicing for each vessel voyage, ensuring that total costs were accurately calculated and billed.
• Shipping Documentation: Prepared key shipping-related documents including Bills of Lading, delivery orders, and import/export permits, ensuring all documentation complied with regulations and customer needs.

• Stakeholder Coordination & Customer Liaison: Acted as the key liaison between internal stakeholders and customers, ensuring smooth communication and timely updates on shipment status and requirements.
• Shipping Documentation Management: Handled full export and import shipping documentation, including filing, preparing invoices, and managing all documentation through systems like Tradenet for permit declarations.
• Customer Service & Support: Attended to customer inquiries, providing regular updates on shipment status, resolving concerns, and delivering exceptional service to maintain strong customer relationships.
• Carrier & Forwarding Experience: Gained extensive experience both as a carrier and freight forwarder, allowing for a comprehensive understanding of the end-to-end shipping process, from vessel coordination to documentation and customer service.
• Invoicing & Administrative Support: Prepared invoices for customers, maintained accurate records of shipments, and ensured proper filing of shipping documents for compliance and future reference.