Sylvain Isnard
Singapore
Summary
Senior executive with over 20 years of progressive experience in international trade and logistics at CMA CGM. Currently serving as Chief Trade Officer Asia, responsible for defining and implementing trade and sales strategies across the Asia-Pacific region. Proven track record of success in leading cross-functional and multicultural teams, driving digital transformation through innovative solutions such as SpotOn and LOCK MY PRICE, and enhancing customer experience and loyalty. Experienced in managing complex shipping networks across Asia, the Middle East, Red Sea, ISC, and Latin America. Recognized for strategic agility, commercial excellence, and a results-driven leadership style.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Chief Trade Officer Asia
CMA CGM
09.2024 - Current
- Define and implement trade and sales strategy across Asia-Pacific countries.
- Lead initiatives to improve customer experience and drive loyalty through programs like SEA REWARD.
- Collaborate with regional leadership to align operational and commercial goals.
Vice President Digital Sales
CMA CGM
05.2022 - 09.2024
- Directed global digital sales strategy and product development.
- Launched and scaled SpotOn digital platform and tools like LOCK MY PRICE.
- Led change management initiatives to increase tool adoption across global teams.
Vice President Asia / Middle East / Red Sea / ISC Lines
CMA CGM
03.2020 - 05.2022
- Headed key trade routes from Asia to Red Sea, MEG, and ISC; and return legs to Europe.
- Delivered commercial performance improvements via strategic planning and operational execution.
Vice President Intra Latin America & Oceania Lines
CMA CGM
06.2019 - 03.2020
- Managed trade lines within Latin America and Oceania regions, including network optimization and commercial performance.
Deputy Vice President – ISC & MEG to North Europe and Med Lines
CMA CGM
01.2019 - 06.2019
- Oversaw trade performance between ISC/MEG and Europe.
Deputy Vice President – Asia-Med Lines
CMA CGM
03.2018 - 01.2019
- Managed commercial and operational activities of Asia-Mediterranean shipping lines.
Line Manager – Asia-Med & Red Sea Lines
CMA CGM
01.2015 - 03.2018
- Directed Asia to Mediterranean and Red Sea Westbound/Eastbound routes.
Commercial Manager – Red Sea/Egypt
CMA CGM
01.2013 - 01.2015
- Developed regional commercial strategy and managed customer portfolio.
Trade Manager – Red Sea/Egypt
CMA CGM
01.2012 - 01.2013
- Oversaw trade volumes and pricing for Red Sea/Egypt corridor.
Area Manager – Asia to Med Lines
CMA CGM
01.2008 - 01.2012
- Led export commercial services for Asia to Mediterranean routes.
Commercial Services Export
CMA CGM
01.2006 - 01.2008
- Handled key account management and customer service for outbound shipments.
Shipping Containers Operation Coordinator
CMA CGM
01.2005 - 01.2006
- Coordinated container operations and logistics at a local agency.
Education
Master in Management And Maritime
KEDGE Business School
MarseilleSkills
- International Trade Strategy
- Digital Transformation & Product Development
- Commercial & Sales Management
- Leadership & Team Development
- Strategic Negotiation
- Maritime Operations
- Budgeting & Financial Planning
- Multiregional Logistics Expertise
Certification
[Please specify]
Languages
[Please specify]
Timeline
Chief Trade Officer Asia
CMA CGM
09.2024 - Current
Vice President Digital Sales
CMA CGM
05.2022 - 09.2024
Vice President Asia / Middle East / Red Sea / ISC Lines
CMA CGM
03.2020 - 05.2022
Vice President Intra Latin America & Oceania Lines
CMA CGM
06.2019 - 03.2020
Deputy Vice President – ISC & MEG to North Europe and Med Lines
CMA CGM
01.2019 - 06.2019
Deputy Vice President – Asia-Med Lines
CMA CGM
03.2018 - 01.2019
Line Manager – Asia-Med & Red Sea Lines
CMA CGM
01.2015 - 03.2018
Commercial Manager – Red Sea/Egypt
CMA CGM
01.2013 - 01.2015
Trade Manager – Red Sea/Egypt
CMA CGM
01.2012 - 01.2013
Area Manager – Asia to Med Lines
CMA CGM
01.2008 - 01.2012
Commercial Services Export
CMA CGM
01.2006 - 01.2008
Shipping Containers Operation Coordinator
CMA CGM
01.2005 - 01.2006
Master in Management And Maritime
KEDGE Business School
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