Syamya’el Ahmad bin Ismail
Singapore,Singapore
Summary
Accomplished and seasoned professional with expertise in event technical direction and production management, specializing in video, lighting, rigging, and audio system design and integration. Demonstrates proficiency in cost control, ROI analysis, and procurement negotiation to optimize project outcomes. Skilled in structural rigging and load compliance, XR/hybrid/immersive stage design, and cross-department leadership across MICE, branding, procurement, and casino operations. Proven track record in vendor relationship and contract management alongside team coaching and technical training. Adept at technical drawing and rendering using 3D previz WYSIWYG AV professional software. Committed to fostering innovation while driving sales growth through performance metrics analysis and profit and loss management. Poised to make significant impact in VP/Technical Director role.
Overview
15
15
years of professional experience
1
1
Certification
Work history
Associate Director – AV MICE (Planning & Production)
Marina Bay Sands
Singapore
01.2010 - 01.2025
- Key Achievements:
- Directed AV operations for 3,000+ events annually, spanning corporate, government, and entertainment sectors.
- Design & engineered permanent hybrid studios and XR stages that enhanced MICE profitability led a team of Technical Manager. KPI achieved 45million yearly on technical revenues.
- Supervised multi-disciplinary teams across LED, lighting, rigging, and audio divisions to deliver international standards.
- Led flagship and entertainment projects
- Core Responsibilities:
- Oversee end-to-end technical design, concept, budgeting, and execution for MICE and entertainment productions.
- Manage vendor qualification, tender analysis, and negotiation of long-term AV partnerships.
- Ensure compliance with WSH, event and structural safety standards.
- Collaborate cross-departmentally with Branding, Comms, Procurement, and Casino Operations teams.
- Manage Client technical needs, Design and Proposal
Education
Bachelor’s Equivalent - Mechanical Engineering
ILearning UK
UKSkills
- Event Technical Direction & Production Management
- Video / Lighting /Rigging/ Audio System Design & Integration
- Cost Control, ROI Analysis & Procurement Negotiation
- Structural Rigging & Load Compliance
- XR / Hybrid / Immersive Stage Design
- Cross-Department Leadership (MICE, Branding, Procurement, Casino Ops)
- Vendor Relationship & Contract Management
- Team Coaching & Technical Training
- Technical Drawing and rendering 3D previz WYSIWYG AV professional software
- Performance metrics analysis
- Innovation fostering
- Sales growth expertise
- Profit and loss management
Certification
- Digital Event Strategist (DES)
- Certified in Exhibition Management (CEM)
- Certified Event Designer (CED)
Accomplishments
Winner - Best of the Best , Marina Bay Sands (2024)
Technical Excellence & Innovation Award, MICE Production
References
References available upon request.
Timeline
Associate Director – AV MICE (Planning & Production)
Marina Bay Sands
01.2010 - 01.2025
Bachelor’s Equivalent - Mechanical Engineering
ILearning UK