SYAMLAL HARILAL

Product Strategy & Development

• Drive SpotOn adoption by closely working with Trade / Lines to define the right strategy to improve the adoption.
• Own the end-to-end SpotOn product roadmap in collaboration with global eCommerce, pricing, and IT teams.
• Lead cross-functional initiatives such as voucher strategy, dynamic pricing.

Performance Monitoring

• Monitor and analyze adoption KPI of Trade ,Develop and execute action plans to improve adoption and usage across Trade /agencies and customer segments.
• Coordinate with pricing teams to align SpotOn rates with market dynamics , improve product quality , share market dynamics.

Training & Enablement

• Trianing and onboaridng Priciers , Day to to Day support on various Pricing tools in use( AQUA, Dataways,IRoute)
• Collborate with stake holder to organise external webinars and campaigns to promote SpotOn benefits and new features.
• Collaborate with marketing and communications teams on thematic promotions (e.g., #SpotOnSG60).

Stakeholder Colaboration

• Ensure alignment with the HO SpotOn Team, HO eCommerce, Trade Teams, GMs, and CCOs for SpotOn product development and strategy implementation.
• Represent SpotOn in trade reviews, performance follow-ups, and strategic planning sessions.

Collaborate with Agency / eCommerce lead to develop eCommerce product adoption in the region.

Responsible for eCommerce product development and product adoption across Middle east and Indian Subcontinent.

Training and Development , Internal and External marketing of the tool.

• Developed and delivered comprehensive performance reports for Country Management and the Head Office eCommerce team, focusing on key digital product KPIs.
• Monitored adoption, usage, and target achievement across multiple eCommerce solutions to support strategic planning and continuous improvement.