Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Syafrian Ayubi

Senior AV Executive

Summary

Dynamic and results-driven Senior AV Executive with over 9 years of comprehensive experience in Audio Visual strategy, project management, and team leadership for across Southeast Asia region, China, and India. Proven expertise in overseeing large-scale AV installations, enhancing workspace solutions, and driving innovation to meet organizational goals. Skilled in managing cross-functional teams, coordinating with stakeholder, principle and vendors, and delivering high-quality AV services within budget and deadlines. Adept at integrating cutting-edge technologies to improve user experience and operational efficiency. Strong communicator with a strategic vision and a commitment to excellence in AV production and execution. Deeply understands the opportunities, challenges, and best practices for deploying advanced technology solutions in the built environment.

Overview

10
10
years of professional experience
7
7
Certifications

Work History

Senior Executive

Grab
01.2019 - Current
  • Project management coordinator of the IT & AV Systems workstream which is responsible for the ICT infrastructure design, system interfacing, and workspace integration for more than 3000 users across Southeast Asia.
  • Project Manager and leading development for IT & AV sectors in 45+ New Office Build Projects across Southeast Asia, China, and India. The role includes senior consultant, design, tendering, and implementation. Using various integration between brand like Crestron, Samsung, Logitech, Poly, Neat, Biamp, QSC, and Kramer.
  • Identified & Analyzed the business requirements and Initiated Project Tech Refresh/Upgrade with a total of 50+ projects for all Grab Offices. Led the AV team in briefing, designing, and delivering all audio-visual systems including an auditorium, boardroom, training, and meeting rooms. Developed a variety of innovative solutions to support the then-and-new approach of activity-based working and enhanced collaboration.
  • Managed and maintained 613 Zoom rooms, ensuring optimal performance by regularly monitoring over 5 key dashboards which Poly Lens, Logitech Sync, Neat Pulse, Biamp Sagevue and Crestron XIO. Oversaw the timely software and firmware updates to guarantee seamless user experiences, achieving zero technical issues and ensuring business continuity.
  • Provided technical support for over 100+ BOD Events and Townhalls, playing a key role as a primary technical point in ensuring seamless execution. Responsible for end-to-end technical coordination, setup, and documentation efforts, while proactively troubleshooting to ensure flawless event delivery and an exceptional attendee experience.
  • Managed and tracked the entire AV asset inventory, including TVs, projectors, touch panels, PCs, and accessories across multiple global offices. Ensured comprehensive tracking of asset details, including warranty status, location, and purchase history, enabling efficient lifecycle management. These efforts directly contributed to informed decision-making for future planning, including upgrades, disposals, and resource allocation to optimize operational efficiency.

Project Manager Associate & Programmer

PT. Intav
08.2016 - 12.2018

Successfully managed and delivered multiple high-impact projects in the IT AV sector, achieving a 97% success rate in meeting timelines, functionality, and user expectations. Oversaw all phases of project life cycles, including tendering,
coordination, communication, and documentation. Worked closely with main contractors and stakeholders to ensure projects
met user requirements and delivered exceptional results.
Key Project:
● Facebook Office - Indonesia: Led the setup of two new office floors, including installing 15 meeting rooms and event
spaces. Coordinated all aspects of design, AV integration, and stakeholder alignment to ensure a seamless
experience and fully functional workspace.
● INPEX - Japan Oil & Gas Company: Successfully deployed AV systems for 8 new conference rooms, integrating
CISCO conference systems with Extron sensors for enhanced collaboration and control.
● WeWork - MSIG & Astra Tower: Managed the AV setup across 6 floors, delivering 20? meeting and event spaces for
WeWorkʼs co-working facility, ensuring a high standard of functionality, optimizing collaboration technologies for diverse user needs, and enhancing user experience.
● AirNav Command Centre & Flight Monitoring Project: Delivered a 5?3 videowall system and comprehensive AV
infrastructure for the AirNav Command Centre, ensuring smooth and efficient flight monitoring operations.
● SKK Migas: Led the implementation of AV solutions across 35 meeting rooms with full automation, integrating sensor
technology, touchscreen displays, and room booking panels to streamline operations.

Project Engineer

BizNet Technology
08.2015 - 08.2016
  • Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
  • Maintained records for each project and engineering discipline.
  • Monitored installation of materials and equipment for compliance with drawings and specifications.
  • Completed construction tasks while providing safe working conditions, staying on budget and meeting project deadlines.

Education

Telecommunications Engineering

Politeknik Negeri Malang
Malang
08-2015

High School Diploma -

SMK Telkom Sandhy Putra Malang
Malang
04.2001 -

Skills

IT AV Infrastructure Design Planning & Development

IT AV Project management, Coordination & Reporting

Assets Management and Growth Planning

Certification

Project Management Professional (PMP) certification, from Project Management Institute PMI by Simpllearn

Timeline

Senior Executive

Grab
01.2019 - Current

Project Manager Associate & Programmer

PT. Intav
08.2016 - 12.2018

Project Engineer

BizNet Technology
08.2015 - 08.2016

High School Diploma -

SMK Telkom Sandhy Putra Malang
04.2001 -

Telecommunications Engineering

Politeknik Negeri Malang
Syafrian AyubiSenior AV Executive