Summary
Overview
Work History
Education
Skills
Timeline
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Swati Kejriwal

Summary

Resourceful professional with diverse experience in category management, sourcing & buying, supply chain management, vendor management and business development in various business verticals including FMCG, E-commerce and Marketing.

Overview

9
9
years of professional experience

Work History

Category Manager

Jumbotail Technologies Pvt Ltd
08.2019 - 09.2023
  • Managed the Biscuits, Confectionaries & Snacks category comprising of 8000+ line items with a business of USD 30 million at 5%+ margins.
  • Contributed to the expansion of Jumbotail’s footprint from 1 city to 25 cities across India including selection of FMCG food categories, hiring & training new recruits for regional teams.
  • Implemented strategic plans to achieve 8% month-on-month category growth through assortment selection, right sales mix, ToT margin negotiations, procurement at optimum prices and efficient in-stock management.
  • Negotiated, Onboarded & finalized terms of trade (ToT) agreements with 10+ national brands covering margins & credit terms.
  • Collaborated with FMCG brands like ITC, P&G, Britannia etc. to formulate & execute joint business plans to deliver monthly & quarterly sales & market share targets.
  • Spearheaded the Seller Marketplace model – a B2B marketplace for food & non-food categories. Worked closely with cross-functional teams – product development, business operations & supply chain – for successful implementation of the model.
  • Joined Jumbotail as Key Account Manager in August 2019 and earned promotion to Category Manager in April 2021
  • Contributed to building of high performance teams at central & regional levels through recruitment across functions.


Business Development & Operations Manager

Outlier Innovations Pvt Ltd
06.2017 - 07.2019
  • Built a robust business development funnel of 200+ potential clients and achieved a 25% lead conversion rate, successfully acquiring over 50 client accounts and generating over INR 15 million in business within 1.4 years.
  • Managed the end-to-end sales cycle, from lead generation and pitch delivery to client acquisition and onboarding.
  • Coordinated with a diverse portfolio of key accounts (e.g., Amazon Pay, Times Internet, OYO Rooms), providing end-to-end client servicing and understanding their business needs to create tailored branding proposals and BTL campaigns.
  • Executed BTL campaigns across various cities, ensuring on-time and within-budget completion while achieving campaign objectives.

Business Growth Execuitve

Patanjali Pvt Ltd
03.2015 - 02.2017
  • Dealt with channel management for distribution of Patanjali FMCG products across 13 districts in the state of Bihar, working with distributors to achieve coverage, sales, revenue & growth targets.
  • Planned and maintained inventory to ensure product availability to meet business needs based on monitoring & analysis of daily sales patterns of the SKUs

Education

Bachelor of Technology - Pharmaceutical Engineering

Indian Institue of Technology (IIT-BHU)- Varanasi
India
04-2013

Skills

  • Category Management
  • Vendor Management & Negotiation
  • Data analytics
  • Supply Chain Management
  • Business Development & Sales
  • Team Leadership & Training

Timeline

Category Manager

Jumbotail Technologies Pvt Ltd
08.2019 - 09.2023

Business Development & Operations Manager

Outlier Innovations Pvt Ltd
06.2017 - 07.2019

Business Growth Execuitve

Patanjali Pvt Ltd
03.2015 - 02.2017

Bachelor of Technology - Pharmaceutical Engineering

Indian Institue of Technology (IIT-BHU)- Varanasi

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Swati Kejriwal