Summary
Overview
Work History
Education
Skills
Accomplishments
References
Hobbies and Interests
Timeline
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Susie Wee

Susie Wee

Summary

Seasoned communications and social service professional with over 30 years of working experience across corporate and nonprofit sectors. Known for humility, dedication, and the ability to build meaningful relationships. Brings a lifelong passion for learning and service, with a proven track record of leading impactful programs and fostering community partnerships. Committed to staying relevant, embracing change, and contributing with heart and purpose. As someone who has grown alongside the evolution of marketing—from print to digital—I bring a unique blend of historical insight and modern relevance.

Overview

34
34
years of professional experience

Work History

Programmes Manager

Gladiolus Place
08.2024 - Current
  • Led a team to deliver holistic programs for children, resulting in improved emotional resilience and academic support.
  • Curated and developed programs aimed at providing academic support, building social and emotional resilience, reinforcing character and values development, and instilling life skills. Additionally, enriched recreational opportunities through sports, arts, music, and technology.
  • Spearheaded volunteer initiatives that expanded outreach to underserved communities.
  • Secured partnerships that increased community engagement and resource access by 30%.
  • Coordinated with various departments and stakeholders to ensure every child in the home had the opportunity to learn, experience, and embrace fullest of life away from their family.

Programmes Executive / Assistant Manager, Community Partnerships & Programmes

The Salvation Army, Gracehaven Children’s Home
04.2019 - 03.2024
  • Responsible for planning and organizing programs for the residents in the home. Programs that are designed to provide development of personal characteristics, values, academic, socio-emotional, recreational as well as in physical and mental development. The end goal is to provide opportunities to the residents to fully realize their abilities and find meaning and hope for themselves.
  • Volunteer management, recruitment, interview, orientation, deployment, monitoring, evaluate, feedback and recognition.
  • Source for partnerships, collaborators, corporates for support in kind or financially for the execution of programs and activities.
  • Assigned as person in-charge of the annual fund-raising efforts of the home/HQ in recruiting volunteers, coordinating and managing the exercise for the home.
  • Work closely with the Social Work Department coordinating, implementing and monitoring the “Befriending” programme for residents.
  • Any other appeal fund-raising efforts assigned by the Executive Director.

MarCom Manager

Family Life Society
03.2014 - 03.2019
  • Marketing Communications Manager responsible for communications, community partnerships and media relations.
  • Roles extended to digital communications and development of websites, FB and Instagram.
  • I am responsible and tasked to support all programs and services of the agencies which include education program offered to the public as well as family and relationship support services such as counseling, marriage preparation course; same sex counseling etc.
  • Explore partnerships, sponsorship for society and for programs that advocate for the vulnerable i.e. Pregnancy Crisis service for single mums etc.
  • Writing of stories and testimonials for publicity
  • Support as a facilitator for sex education and a speaker for "Scream Free" Parenting workshop.

Director

Korea IT International Cooperation Agency (KIICA - formerly known as KIPA)
06.2004 - 10.2008
  • My role is a business development for Asia Pacific covering Singapore, Malaysia, Indonesia, Thailand, Philippines, Australia and New Zealand.
  • My job includes strategic planning of marketing and business development activities and meetings in Asia Pacific.
  • My work involves planning, developing and executing exhibition, workshops, business meetings, and public relations campaign/activities to promote and establish business networks between Korean IT vendors and overseas vendors.
  • I am involved in summarizing circulars or reports that may interest partners and prospects in hope to build a collaboration (MOUs) with us.
  • I work with outsource on marketing communication materials, website, social platforms where appropriate.
  • I report directly to Chief Executive Director and account for XXX amount of prospective revenue generated by Korea IT vendors.

Marketing Manager

Getronics Solution Pte Ltd
03.2002 - 07.2003
  • I was headhunted to join an IT service and support organization for a 1-year contract. I was given the role of Marketing Manager responsible for media relations, marketing and promotion of services and support of the organization.
  • I worked with CEO to develop overall Singapore marketing campaign for all services as well as aftersales programme.
  • I also work closely with each business unit Director to assist and provide the necessary information, expertise in their marketing communication both internal and external
  • It was an interesting year of learning to work cope and balance the many demands of all the business units and managing to stay cool and calm.

Regional Marcom

SAP Asia South Pacific
05.1997 - 12.1999
  • This was one of my best job as I had gather global experience working on regional coordination and development of communications for the whole of Asia Pacific.
  • My role was the Regional Marcom specialist who was in charge of all advertising and promotional communications tools for South Asia + India.
  • I was put to manage A&P budget of at US$1.5 million.
  • I work with department head and key personnel in each country to plan, design and develop that maintained the overall branding equity yet able to meet local market demands.
  • I was privileged to be the Asia Pacific liaison officer with HQ in Waldorf Germany.
  • My key achievement was my support to the consulting department that achieved their target clientele of SAP and SAP ERP products in the short span on 2 years in particular with sales of software to MNCs and Government Agencies in Asean).
  • I also learned a lot about different countries and understand the intrinsic nature of culture, values, norms and people management.
  • Represented Korea in the International IT Software event, as panel speaker on partnerships.

Account Service Manager (Regional)

Bozell Advertising, Ammiratis Puris Lintas, Ball Partnership etc
01.1992 - 12.1997
  • Client service support and strategic input on marketing communications materials developed for new product launches or corporate campaigns. (POS, advertisements, Direct Mailers, workshops, interactive CD etc.) Assist with the development of branding identity, implement a focus group for the launch of a new PC in Asia. An outstanding achievement in launching a global branding exercise with all distributions in the Asia-Pacific region for IT clientele.
  • I had the opportunity to also be in charge of FMGC business and lifestyle including automobiles.
  • My role in the agency is to work with client on their requirements and come back to brainstorm and work with creative team to conceptualize marketing ideas and to promote their brand. And ultimately it help to increase sales and build brand equity and brand loyalty.
  • Support and assist clients to execute their advertising and promotional campaigns including research on ways to re-brand, re-position their products and sales strategy.
  • Some of my clients include fast food chains, sliming center, consumer products such as Quaker Oats, Uncle Tobys, Supreme, Eflamol Fish Oil, ToyRUs, Bank of America, and Stugart/Euro Cars etc.
  • I was part of the accounts servicing team in these advertising agencies, responsible for the profitability of the accounts assigned under my portfolio and that achieve billings of at least half million annually.

Education

Bachelor - Social Work

Singapore University of Social Science
03.2020

Higher Diploma - Social Service

Social Service Institute
08.2014

Diploma - Public Relations & Mass Communications

Institute of Public Relations of Singapore
11.2000

Diploma - Sales and Marketing

Marketing Institute of Singapore & CIM, UK
12.1990

GCE A level - undefined

Tanjong Katong Girls
03.1983

Skills

  • Project Planning
  • Public Relations & Advertising
  • Recordkeeping
  • Written communication
  • Critical thinking
  • Microsoft Word
  • Task prioritization
  • Multitasking
  • Cultural awareness
  • Time management
  • Coordination
  • Strong Relationships
  • Management skill
  • Policy And Procedure Adherence
  • Work Independently

Accomplishments

    I have been a grassroots secretary for the past 20 years in my housing estate. Taking active role in various community activities and providing coordination support for programmes.

References

Robert, Conceicao, 98419354

Hobbies and Interests

Housekeeping, watching Korean drama, gardening, playing with toddlers, window shopping and sipping coffee watching passersby., Volunteering with a good cause and finally housekeeping.

Timeline

Programmes Manager

Gladiolus Place
08.2024 - Current

Programmes Executive / Assistant Manager, Community Partnerships & Programmes

The Salvation Army, Gracehaven Children’s Home
04.2019 - 03.2024

MarCom Manager

Family Life Society
03.2014 - 03.2019

Director

Korea IT International Cooperation Agency (KIICA - formerly known as KIPA)
06.2004 - 10.2008

Marketing Manager

Getronics Solution Pte Ltd
03.2002 - 07.2003

Regional Marcom

SAP Asia South Pacific
05.1997 - 12.1999

Account Service Manager (Regional)

Bozell Advertising, Ammiratis Puris Lintas, Ball Partnership etc
01.1992 - 12.1997

Higher Diploma - Social Service

Social Service Institute

Diploma - Public Relations & Mass Communications

Institute of Public Relations of Singapore

Diploma - Sales and Marketing

Marketing Institute of Singapore & CIM, UK

GCE A level - undefined

Tanjong Katong Girls

Bachelor - Social Work

Singapore University of Social Science

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Susie Wee