Sunny Shi

Role as business partner for APOC APAC. Area controller for North Asia including China, Japan and India+.

As a country business partner, I pay close attention to the voice from our customers & distributors, the feedback from first-line sales team and deeply involved in the discussion of strategy & business plan with leadership team.

On the other hand, I also have a high level view of regional, take the responsibility of regional performance and resource allocation.

When GM's in vacant, I take the lead with country team for daily operation and guide them for the LBE/Plan cycle and preparation of the review from senior leadership team.

My business partners/key stakeholders speak highly of my ownership, the efficiency & accuracy of the work and insights to support the business.

This role is in Commercial team. This time I stand on the other side as a partner of FP&A to have another view of my previous job and put myself in the shoes of business thinking.

As a business planning manager for a startup pharmaceutical company, my key priority is to support the successful launch of our products. Work cross functional for the launch readiness and pricing analysis/setting for the new products.

For the products launched, I work closely with marketing team for the patient model in order to set proper sales target for the team. Tracking the sales performance, process financial support and resource allocation.

Collaborate with Finance team for the budget/forecast cycle, provide business insight and knowledge sharing with finance team and align reasonable financial target (P&L) for the Commercial.

Key project beyond the role of FP&A

• Pricing champion: In charge of Allergan China Pricing process, including process control, price authorization for new product, price change for existing product, bidding impact on price structure, commercial policy, channel compensation, price related documentation and other price related work
• E-commerce for Tears (OTC) products: Tears products business model transformation from offline to online, from B2B to B2C, deeply involved in every step including new business model set up, business case preparation & presentation and execution & performance tracking. This is a very good experience for me to work as both finance and commercial role.

Routine:

• Business partner of Eyecare
• New product launch
• NRDL
• Daily operation and closing
• Reviews and LBE/Budget/LRP

I started my career in Baxter as a junior accounting responsible for the reimbursement.

I had several role transition in accounting team including AP, AR and business partner of service department to support their daily operation and closing.

Then I transferred to FP&A team under the Financial System and Reporting team. I worked with IT team to do the system support for FP&A including reporting system maintain and customize, solve the system error, lead the system upgrade and data interface/cleaning/uploading.

My last experience at Baxter was junior FP&A covering the spending control and analysis for the BU Renal and same time support the full HC related cost analysis for Greater China.