Sung So Noh
Summary
A dynamic Sales and Marketing Manager with proven expertise in developing and executing marketing & sales plans for over 5years increasing customer retention, and driving customer engagement and acquisition. Looking to leverage well-honed skills to drive success and unlock potential growth for an organization.
Overview
11
11
years of professional experience
Work History
MANAGER AT MARKET DEVELOPMENT
Marina Bay Sands
04.2020 - Current
- Handling own VIP list of over 280 account and TTM of $11,539,602 (Recording top sales in Korea team in 2023)
- Maintain 70-90% Active account of Data base every month.
- Developed 23% of Unique Players more YOY
- Develop strong professional interpersonal relationships with new and existing patrons to drive incremental visitation to Marina Bay sands.
- Promote Marina Bay Sands Integrated Resort, and drive increase awareness of its affiliated properties
- Knowledgeable on competitor products, continue to gather feedback from our patrons to enhance their experience and increase our wallet share form other casino.
- Analyzing VIP patron data to develop market segmentation strategies.
- Creating arrival reports and In house VIP data base by weekly to present to the team.
- Work closely with Event team & Direct Marketing team to create marketing tools to drive more business. ( ex; Golf event, concert, tournament, private event for Korea market)
- Actively follow up with all the events & Promotions as in-charge of KPI.
CUSTOMER RELATIONS EXECUTIVE AT PLAYER DEVELOPMENT
Marina Bay Sands
04.2019 - 04.2020
- Collaborate with Sales team and develop super potential patron to refer to Sales team
- Developed over 100 potential Korean patron and refer to Korea sales team
- Consistently sharing patron feedbacks or experiences with operation senior leaders to use as marketing tool to assist in development of new event or programs
- Assist mid tier patron with their trip arrangements and ensure prompt and close follow-up (Hotel, transportation arrangements, Event and promotion) to drive them more into become VIP level
HEAD HOSTESS AT CLUB LOUNGE
Marina Bay Sands
11.2017 - 03.2019
- In-charge of daily reservations and table allocation for lounge.
- Trained new staff on customer service best practices and policies to maintain high standards of service.
- Managed over 50 customer calls per day and handle reservation include special private event.
JUNIOR CAPTAIN
Conrad Centennial
08.2016 - 10.2017
- Proved successful working within tight deadlines and a fast-paced environment. (ex; F1 season, Business or event group booking)
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Self-motivated, with a strong sense of personal responsibility.
- Further received advanced Barista and Bartender training.
- 2017 Hilton group F&B Barista Master competition winner
SERVICE ATTENDANT AT VIP LOUNGE
Lotte Hotel Busan
01.2015 - 12.2015
- Received service training under Lotte Hotel Group.
- Collaborated with team members to improve overall service efficiency and achieve shared goals.
- Resolved customer complaints promptly and professionally to enhance customer loyalty and increase client base.
F&B RELATIONS OFFICER
Park Royal On Pickering Hotel
01.2014 - 01.2015
- Assist both in-house and external guests with the planning, and making of reservations and organize special events for F&B department.
- Accurately respond to all restaurant inquiries received via telephone, email, or chat.
- Work closely with Event & Sales team to achieve target of Hotel Revenue.
INTERN AT VIP LOUNGE
Hilton Golf & Spa Resort Nam Hae
06.2013 - 08.2013
- Collaborated effectively with team members across departments, fostering a learning of International manners and VIP service standard.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues in VIP Lounge.
- Attended courses on Hilton group service training.
Education
Bachelor of Arts - Tourism
Kyung Nam College Of Information & Technology
Busan, Korea03.2014
Skills
- Market Research
- Client Meetings
- Target Segmentation
- Business Development
- Event Planning
- Budgeting
- Account Management
- Customer Relationship Management (CRM)
- Dex RM (Casino CRM system)
- ACSC (Casino data system)
- Opera (property management system)
- MS Office
Citizen ship
Singapore PR (Korean)
Languages
Korean
Bilingual or Proficient (C2)
English
Advanced (C1)
Expected Salary
SGD 5,500 (Current Salary SGD $5,000)
Timeline
MANAGER AT MARKET DEVELOPMENT
Marina Bay Sands
04.2020 - Current
CUSTOMER RELATIONS EXECUTIVE AT PLAYER DEVELOPMENT
Marina Bay Sands
04.2019 - 04.2020
HEAD HOSTESS AT CLUB LOUNGE
Marina Bay Sands
11.2017 - 03.2019
JUNIOR CAPTAIN
Conrad Centennial
08.2016 - 10.2017
SERVICE ATTENDANT AT VIP LOUNGE
Lotte Hotel Busan
01.2015 - 12.2015
F&B RELATIONS OFFICER
Park Royal On Pickering Hotel
01.2014 - 01.2015
INTERN AT VIP LOUNGE
Hilton Golf & Spa Resort Nam Hae
06.2013 - 08.2013
Bachelor of Arts - Tourism
Kyung Nam College Of Information & Technology
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