Suki Lin
Regional Business Development
Singapore
Summary
Experienced business development with over 10 years in APAC and MEA markets, specializing in digital marketing and strategic partnership with Chinese tech companies. With a strong network in wealth management, PE funds and Family offices. Currently pursuing in MBA in Real Estate Investment at NUS. Eager to transition into a real estate investment role within PE fund, leveraging my experience and connections to drive cross-brooder investments.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
General Manager
Lifer Reality Real Estate Ltd.
01.2024 - Current
- Built and maintain strategic relationships with Wealth management companies and PE Funds in SG &HK, securing real estate investment opportunities in Dubai and Abu Dhabi, focusing on high-yield commercial and residential projects
- Conducted weekly training sessions for financial advisors on investment planning and market entry strategies, enhancing their ability to offer comprehensive real estate solutions to clients
- Facilitated office setups and commercial leasing for clients expanding into the UAE
- Led exclusive workshops for High-Net-Worth Individuals, educating them on UAE real estate market and investment strategies
General Manager II Middle East Region
Mobvista INC (HKG 1860)
05.2023 - 12.2023
- Expanded Mobvista's presence through strategic partnerships with Chinese tech companies like Huawei in the Middle East
- Led cross-border initiatives, positioning Mobvista as a top digital advertising platform for Chinese firms entering the region
- Built and managed relationships with government authorities, real estate developers, and investors, enhancing Mobvista's regional influence
Senior Regional Director APAC Region
Mobvista INC (HKG 1860)
06.2021 - 05.2023
- Led a team across APAC, achieving US$32M revenue (120% of target) while driving key partnerships with Chinese digital giants like TikTok and Kwai
- Accelerated Chinese tech companies' growth in APAC, tailoring market strategies and enabling seamless cross-border operations
- Recognized as Outstanding Leader for 2021
Business Director SEA & AU
Mobvista INC (HKG 1860)
05.2020 - 05.2021
- Led a team of 4 to accelerate business growth
- Drove revenue growth in SEA, partnering with platforms like TikTok and Kwai, adding US$23M in revenue
- Spearheaded strategic partnerships with digital native businesses and regional agencies, delivering over SGD400K new business revenue per quarter
Senior Business Development Manager
Mobvista INC (HKG 1860)
01.2018 - 05.2020
- Expanded the presence of Chinese tech firms like Huawei and ByteDance, securing 75+ new accounts and generating SGD10M+ in annual revenue
- Developed tailored solutions for Chinese companies, ensuring successful market entry and sustainable growth
- Awarded Outstanding Employee of the Year (2019)
Regional Business Development Manager
EdpePro Singapore Pte Ltd
10.2016 - 09.2017
- Established key partnerships with international property developers, driving investment opportunities and attracting Property investors to EdgeProp
- Delivered compelling marketing campaigns and secured sponsorships for property events, boosting visibility and engagement with key real estate players
- Worked closely with property developers to design tailored marketing packages, enhancing their exposure and success in reaching high-net-worth clients
- Surpassed annual growth targets by 120% in just 8 months by identifying lucrative market opportunities and creating new revenue streams
Business Development Manager
Experian Asia Pte Ltd (LON: EXPN)
10.2015 - 09.2016
- Promoted products and services and explored opportunities with prospects on credit management, lead generation, advertising, event sponsorship and post-sale recovery services
- Consistently met or exceeded monthly project quotas
Account Executive
Street Director Pte Ltd
02.2012 - 06.2015
- Promoted advertising space to corporate clients in digital marketing and print media; Built a customer base of SME and MNC
Education
MBA - Real Estate Investment
National University of Singapore
Singapore 08.2023 - 04.2025
Bachelor of Commerce - Double Majors in Marketing and Hospitality & Tourism Management
Murdoch University
01.2009 - 01.2012
Skills
- Leadership and team building
- Effective leader
- P&L management
- Property Financial modeling
- Digital Marketing
- Marketing Analytics
Certification
Dubai Broker License
Websites Profiles
/in/suki-lin-59349a4a/
Timeline
General Manager
Lifer Reality Real Estate Ltd.
01.2024 - Current
MBA - Real Estate Investment
National University of Singapore
08.2023 - 04.2025
General Manager II Middle East Region
Mobvista INC (HKG 1860)
05.2023 - 12.2023
Senior Regional Director APAC Region
Mobvista INC (HKG 1860)
06.2021 - 05.2023
Business Director SEA & AU
Mobvista INC (HKG 1860)
05.2020 - 05.2021
Senior Business Development Manager
Mobvista INC (HKG 1860)
01.2018 - 05.2020
Regional Business Development Manager
EdpePro Singapore Pte Ltd
10.2016 - 09.2017
Business Development Manager
Experian Asia Pte Ltd (LON: EXPN)
10.2015 - 09.2016
Account Executive
Street Director Pte Ltd
02.2012 - 06.2015
Bachelor of Commerce - Double Majors in Marketing and Hospitality & Tourism Management
Murdoch University
01.2009 - 01.2012
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