With more than ten years of experience in the digital media, eLearning and eCommerce, I have been involved in projects spanning from conception to launch and execution from design through development, project and business management. My main focus is on developing a viable business model that's result-driven and systematic for business or venture to scale up sustainably.
Overview
26
26
years of professional experience
1
1
Certification
Work History
FULL STACK DIGITAL GROWTH STRATEGIST
ArchInteractive
03.2014 - Current
Audit & simplify client's digital workflow & marketing processes.
ECommerce development & strategise a digital marketing plan for clients.
Provide full-stack digital marketing solutions (T-shaped strategy and execution).
Internal side projects include affiliate marketing, blogging & online marketplace.
Specialised solution, serving the F&B and eCommerce related industry.
Provide technical consultation & webmaster as a service.
MEDIA LEAD
Pearson Education Regional Publishing Asia
05.2010 - 01.2014
Lead media & tech related projects initiatives with the regional team (Singapore, Malaysia, Japan, Korea, China).
Project management on digital media for publication that ranges from Business, Sciences & Engineering titles. (eBook, companion website, LMS (Sakai & Fronter).
Collaborating closely with UK tech team and regional editors to drive new edu tech initiatives for APAC region.
Project roll out for multi-lingual learning management platform & localisation.
Higher Education
PROJECT MANAGER
Pearson Education South Asia Pte Ltd
03.2008 - 12.2009
Project Manager for Call-for-Collaboration in the FutureSchools@Singapore programme announced by IDA and Ministry of Education (MOE).
Liaise with Pearson Technologies (WriteToLearn) in US Colorado who providing the customise solutions for the school specification.
Oversee the projects deliverables, milestone and reimbursement.
HEAD OF MULTIMEDIA
Litespeed Education Pte Ltd
09.2000 - 11.2006
Project manager of local and oversea (Malaysia) multimedia development.
Design and front end programming of multimedia courseware for both CD and online distribution.
Lead team on various eLearning and multimedia projects.
Produce and implement Flash based multimedia content.
Supervise and provide training for industrial attachment students.
INFORMATION SYSTEM OFFICER
Intwell Technology (S) Pte Ltd
01.2000 - 08.2000
Attached to school (Sembawang Secondary School).
Conduct training courses and workshops for pupils and teachers.
To advise & work with HOD/IT on the school IT plan.
CERTIFICATE OF PROGRAM COMPLETION WITH DISTINCTION, RISE DIGITAL TRANSFORMATION AND CHANGE MANAGEMENT PROGRAM, DIGITALBCG ACADEMY, 2022-07-15, In recognition of completion of the 450 hours for RISE program and achieving top 10% of the class.
References
MARK COHEN, Pearson, Head of Higher Ed Product Strategy, https://www.linkedin.com/in/markcohen-strategy-education-technologytransformation/