Sue-Jane Cheow
Summary
- Passionate and collaborative human that is able to handle multiple projects simultaneously and produce high impact while having fun!
- Looking to experience new opportunities and develop useful skills in a dynamic environment
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sustainability and Insights Analyst
Castlery Pte Ltd
02.2023 - Current
- Led cross-functional teams and external partners in executing high-impact sustainability initiatives that has never been done before, including Green House 2023, Trade-In Programme, and Tesign x Castlery Upcycling Project
- Green House 2023 consisted of Castlery hosting over 65 sustainable brands in the flagship - creating one of the biggest sustainability market place in Singapore in 2023. Achieved exceptional results, such as a 300% increase in showroom footfall and 6.91 million impressions
- Pioneered innovative sustainability initiatives that no other furniture brands in Singpore have ever embarked on such as the Trade-In Programme, and Tesign x Castlery Upcycling Project that garnered over 200 participants in 1 month and recognition from a local newspaper
- Actively engaged in the development of a comprehensive sustainability roadmap, conducting competitor analysis on 156 brands and compiling a climate research database to drive positive change within the organization.
- Played a key role in creating an insights database to train teams on research best practices, enhancing their ability to make informed decisions.
Graduate Programme
Castlery Pte Ltd
06.2022 - 06.2023
- Rotated within 4 teams in the organization (eg. Partnerships, Performance Marketing, Affiliates and Commercial) and adapted to different managers with different working styles with ease
- Proactively worked on initiatives and SOPs that improved processes such as coming up with visual guidelines for the influencers to follow; onboarding guide for CSR projects and partners to more easily select and onboard partners
- Generated 3 ads with high levels of engagement that continued to run across 3 markets for 4 months (average lifespan: 2 months)
- Represented the Graduate Programme at Castlery with Enterprise SG - generating videos with high viewership that are showing across universities in Singapore even till date
Founder
Tryftshop
06.2021 - 06.2023
- Started a Social Enterprise that rehomed over 4,000kg of second-hand clothes and empowered over 10 beneficiaries in Singapore
- Planned and executed over 8 pop-up events. Flagship event - 'Save the Bales' garnered media attention (eg. CNA and Straits times) and recognition from Minister Eric Chua
- Developed and pivot the business around COVID and remained profitable. tryftshop was eventually acquired by Thryft Asia Pte Ltd at a profit after two years of operations
- Secured 1000 followers in the first 3 months of running the Instagram account - with a total of over 3000 followers after 2 years.
Capacity Building Intern
Singapore Centre Of Social Enterprise (raiSE)
05.2021 - 08.2021
- Assembled a COVID-19 package that consists of a list of resources that supported 350 social enterprises during the pandemic
- Developed a curriculum for Social Service Agencies (SSA) and Small Medium Enterprises (SME) to create social impact sustainably
- Connected 10 Social Enterprises to leaders in the field for a mentorship programme based on the targeted area of expertise they require.
Business Development Intern
Zero Waste Singapore
05.2020 - 07.2020
- Led the organisation's first virtual charity sale from conceptualization to execution in 2 weeks including logistics, external partnerships and marketing which includes a virtual charity sale on Facebook that garnered 1.2k views
- Established the grounds for a membership system that is an extension of the BYO project by reaching out to various large F&B companies such as SaladStop!
- Created and managed the Telegram BYO SG Deals Channel that required coordination with over 150 brands to constantly provide environmentally friendly deals to over 200 subscribers that joined the channel in less than a week.
Education
Bachelor of Social Sciences (Honors) - Psychology, Community Development and Entrepreneurship
NATIONAL UNIVERSITY OF SINGAPORE
05.2022
Skills
- Research
- Business Development
- Corporate Social Responsibility
- Sustainability
- Project Management
- Stakeholder Management
- Market and Competitive Analysis
- Community Relations and Engagement
- Strategic Development
- Marketing
- Interpersonal Communication Skills
- Creativity
Accomplishments
- 2021 CAPT Alumni Award
- 2021 JP Morgan Chase & Co. Winning Women Program (Corporate and Strategy)
- 2016 NYC Leadership Service Award
Certification
Research Methods for Community Development (CLC2202): A Community Development Practicum (CLC2201): A Communicating Social Issues in Singapore (CLC3301): A
Hobbies and Passions
I love adventures and the great outdoors! Activities like climbing, bouldering, via ferrata are my absolute favourite things to do.
I also absolutely love cooking and experimenting in the kitchen
Additional Information
One of my favourite quotes: “Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt.” - Phil Knight
I strongly believe that people aren't afraid of hard work; they're scared of meaningless work. So I definitely applied to your organisation because I believe it's meaningful.
Timeline
Sustainability and Insights Analyst
Castlery Pte Ltd
02.2023 - Current
Graduate Programme
Castlery Pte Ltd
06.2022 - 06.2023
Founder
Tryftshop
06.2021 - 06.2023
Capacity Building Intern
Singapore Centre Of Social Enterprise (raiSE)
05.2021 - 08.2021
Business Development Intern
Zero Waste Singapore
05.2020 - 07.2020
Bachelor of Social Sciences (Honors) - Psychology, Community Development and Entrepreneurship
NATIONAL UNIVERSITY OF SINGAPORE
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