Suan Rui Joey Foo
Summary
Entrepreneurial and creative professional, passionate in developing businesses and organizations to success. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful projects and leading teams of professionals and volunteers to maximize results and deliver success.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Operations and Engagement Executive
Xaxis
05.2024 - Current
- Handling daily operations for execution of media plans, including the analysis of campaign performance, report generation, execution briefs and Salesforce.
- Coordinating campaigns using platforms such as DV360, TTD, Quantcast, Yahoo, Outbrain Amplify, Ogury, TikTok Ads Manager, and more.
- Providing insight to media planners on budget allocation across platforms
- Building and maintaining relationships with Agencies, Trading Desks, DSPs, SSPs and Media Partners.
Performance Marketing
GroupM Asia Pacific Pte Ltd
7 2023 - 05.2024
- Conducted Digital Marketing Analysis and Reports Monthly and Annually
- Liaised with Multiple Vendors and Agencies to Actualize Campaigns
- Meta, LinkedIn and TikTok Campaign Management
- Wrote More than 5 Reports a Week, Pulled from Multiple Platforms
- Salesforce and Performance Report and Analysis
- Managed spend for over 200+ Campaigns
Founder
Conexa United LLP
07.2021 - Current
- Led strategic planning for long term organisational goals
- Developed strong partnerships with over 10 non-profits and businesses for collaborative events.
- Business administration and financial management for small business
- Created organization's mission and vision statements for use by employees.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Exco
Siglap Youth Network
11.2021 - Current
- Educated approximately 150 young people about strategies for driving discussions and promoting social changes.
- Community and Stakeholder Relationship Management
- Project lead and central coordinator for a minimum of 5 community service projects.
- Led group discussions and activities monthly to meet different community needs under Siglap Youth Conversations.
- Planted and maintained 2 community gardens to provide fresh produce for individuals in need.
Consultant
180 Degrees Consulting
01.2023 - 07.2023
- Delivered high-quality presentations to clients and other consultants from PWC, and Deloitte Australia.
- Conducted thorough market research and analysis, providing valuable insights for client decisionmaking.
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
Marketing Manager
Lumie Lessons
12.2020 - 05.2021
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness by 50% and saw increase in leads by 30% while managing internal and external marketing campaigns and programs.
- Managed documents, planning, and creative material distribution.
Project Manager
Gecko Music Singapore Pte Ltd
09.2012 - 02.2017
- Offered technical support and troubleshot issues to enhance office productivity.
- Set up event facilities and equipment and tear down.
- Developed integrated event strategies and conducted on-site events management and follow-up after events.
- Organized facilities preparation, refreshments and entertainment for gatherings with as many as 500 guests.
- Oversaw event operations to keep running smoothly.
Education
Bachelor of Arts - Sociology, Professional Writing And Communications
The University of Queensland
Australia 04.2001 -
Diploma - Marketing
Temasek Polytechnic
Singapore 04.2015 - 04.2018
Skills
Problem Solving and Critical Thinking
Microsoft Office - Excel & Powerpoint
Public Speaking and Pitching
Search Engine Marketing
Business and Policy Analysis
Accomplishments
Received commendation award for Conexa under the Youth Action Challenge
Spoke for GroupM's Internal SpeakEasy
Timeline
Operations and Engagement Executive
Xaxis
05.2024 - Current
Consultant
180 Degrees Consulting
01.2023 - 07.2023
Exco
Siglap Youth Network
11.2021 - Current
Founder
Conexa United LLP
07.2021 - Current
Marketing Manager
Lumie Lessons
12.2020 - 05.2021
Diploma - Marketing
Temasek Polytechnic
04.2015 - 04.2018
Project Manager
Gecko Music Singapore Pte Ltd
09.2012 - 02.2017
Bachelor of Arts - Sociology, Professional Writing And Communications
The University of Queensland
04.2001 -
Performance Marketing
GroupM Asia Pacific Pte Ltd
7 2023 - 05.2024
Similar Profiles
Tarun TawarTarun Tawar
Executive | Programmatic Operations at WPP | Xaxis & FinecastExecutive | Programmatic Operations at WPP | Xaxis & Finecast
Jasmin AlarconJasmin Alarcon
Programmatic Account Services, Manager at Xaxis Media CompanyProgrammatic Account Services, Manager at Xaxis Media Company
Myra MorrisMyra Morris
Associate Director (Promotion) at Xaxis, GroupM (WPP)Associate Director (Promotion) at Xaxis, GroupM (WPP)