Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
PERSONAL PARTICULARS
PROFILE SUMMARY
REASONS FOR LEAVING LAST EMPLOYMENT
Generic
Su Lei Thwin

Su Lei Thwin

Yangon

Summary

My career goal is to become a Digital Marketing Executive in the marketing and design field by enhancing business growth and strategy. Most of the reorganizations initiated have already come to fruition, so I am eager to consider new challenges. I am available for new challenges to apply my skills and knowledge by working together with the best group of professionals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Pets Station Pte Ltd
01.2024 - Current
  • Develop and execute social media strategies to grow brand awareness and engagement.
  • Assist in managing social media accounts, including content scheduling, community engagement, and responding to inquiries.
  • Focus on planning, taking, and editing photos and videos.
  • Schedule posts and videos across various social media platforms to maximize engagement and impact.
  • Develop and execute innovative social media strategies across platforms (Instagram, Facebook, TikTok, etc.).
  • Create, curate, and schedule engaging content (posts, reels, stories etc.) aligned with brand voice and marketing goals.
  • Monitor trends, hashtags, and platform updates to optimize content performance.
  • Manage paid campaigns (Meta Ads, Google Ads, influencer collaborations).
  • Analyze performance metrics and adjust strategies for maximum ROI.
  • · Assist in brainstorming, Planning and executing marketing campaigns.
  • Monitor and respond to internal/external inquiries in a timely manner
  • Manage Ecommerce platforms.
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Plan and manage content calendars across social media, blogs, websites, and email.
  • Collaborate with graphic designers and other stakeholders to produce high-quality & engaging content.
  • Implement best practices to improve search engine visibility and organic traffic.
  • Share relevant and engaging content from third-party sources. Strong passion for working in a startup business environment.
  • Develop and execute social media strategies to grow brand awareness and engagement.
  • Track key metrics and identify opportunities for improvement

Web & Digital Marketing Executive

WLP Group Pte Ltd
09.2021 - 01.2024
  • Develop and execute social media strategies to grow brand awareness and engagement.
  • Manage community interactions across platforms (Instagram, TikTok, LinkedIn, etc.).
  • Respond to comments, messages, and reviews in a timely and professional manner.
  • Create engaging content for social media, blogs, newsletters and websites.
  • Launch and optimize online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
  • Track key metrics and identify opportunities for improvement.
  • Collaborate with graphic designers and other stakeholders to produce high-quality & engaging content.
  • Implement best practices to improve search engine visibility and organic traffic.
  • Share relevant and engaging content from third-party sources.
  • Conduct market research and competitor analysis
  • Support in organizing promotional events or campaigns
  • Help prepare marketing reports and presentations
  • Collaborate with designers, content creators, and external partners
  • Photography & videography on products and managing all relevant photo & video assets
  • In charge of processing & executing online orders and planning sales schedule for offline orders.
  • Be primarily responsible for all activities revolving around our third-party E-commerce platforms (Lazada, Shopee, Qoo10 & Carousell), including new product uploads, conceptualising and executing marketing campaigns, inventory management, order processing and packing.
  • Collaborate with graphic designers and other stakeholders to produce high-quality & engaging content.
  • Implement best practices to improve search engine visibility and organic traffic.
  • Share relevant and engaging content from third-party sources. Strong passion for working in a startup business environment.

Web and Digital Marketing Executive

Autopack Pte Ltd
10.2019 - 08.2021
  • Collaborate with graphic designers and other stakeholders to produce high-quality & engaging content.
  • Implement best practices to improve search engine visibility and organic traffic.
  • Share relevant and engaging content from third-party sources. Strong passion for working in a startup business environment.
  • Respond to comments, messages, and reviews in a timely and professional manner.
  • Track key metrics and identify opportunities for improvement.
  • Develop and execute social media strategies to grow brand awareness and engagement.
  • Manage community interactions across platforms (Instagram, TikTok, LinkedIn, etc.).
  • Be actively involved in SEO efforts. (keyword, image optimization etc.)
  • Launch and optimize online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
  • Respond to comments, messages, and reviews in a timely and professional manner.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools.
  • Track key metrics and identify opportunities for improvement.
  • Monitor and respond to internal/external inquiries in a timely manner
  • Manage Ecommerce platforms.
  • Acquire insight in online marketing trends and keep strategies up-to-date.

Education

Bachelor of Computer Science - Computer Science

University Computer Science Yangon (UCSY)
02.2009

Skills

  • Adobe Photoshop and Microsoft Excel, illustrator, Wix, Shopify, Canva,Wordpress, Woocommerce, SEO, SEM, Meta Ads
  • Familiar with Ecommerce Portal (Lazada, Shopee, 99sme, Redmark, Amazon, Facebook, Instagram, Tiktok)
  • Adobe CS, UI/UX design, Graphic Design
  • Design conceptualization, content layout UX/UI design, visual and color composition Responsive web page/email design, Graphic design
  • Management for the Server setting such as DNS management

Certification

  • Certificate of Adobe Photoshop CC 2015, Adobe Illustrator, Dreamweaver
  • Certificate of Ecommerce Drop Shipping
  • WSQ Search Engine Optimization (SEO)

LANGUAGES

English Spoken: Fluent Written: Fluent

Timeline

Digital Marketing Executive

Pets Station Pte Ltd
01.2024 - Current

Web & Digital Marketing Executive

WLP Group Pte Ltd
09.2021 - 01.2024

Web and Digital Marketing Executive

Autopack Pte Ltd
10.2019 - 08.2021

Bachelor of Computer Science - Computer Science

University Computer Science Yangon (UCSY)

PERSONAL PARTICULARS

  • Nationality: Myanmar Gender: Female
  • Marital Status: Single
  • Religion: Buddhist Date of Birth: April 8, 1989

PROFILE SUMMARY

1. Pets Station Pte Ltd Digital Marketing Executive Jan 2024 – Until Now

Contract Roles (2019 to 2023)

2. WLP Group PTE LTD

Web and Digital Marketing Executive

3. Autopack PTE LTD

Web and Digital Marketing Executive

REASONS FOR LEAVING LAST EMPLOYMENT

  • To share my experience in a new environment.
  • To get more challenges from a new environment.

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Su Lei Thwin