STEVEN CHUA
Business Owner
Singapore
Summary
Dynamic sports entrepreneur and lifelong enthusiast dedicated to youth development through the transformative power of sport, with over two decades of experience in sports management and coaching. Successfully established the first FC Barcelona Academy in Singapore, introducing the prestigious European football brand’s methodology to Asia. Under this leadership, the academy became a recognized benchmark for youth development, expanding operations across Southeast Asia through innovative training camps, strategic partnerships, and comprehensive talent programs. A commitment to excellence and innovation has facilitated strategic collaborations with European academies, providing young players and coaches invaluable international exposure and growth pathways while championing programs that integrate technical excellence, character development, and global connectivity to nurture the next generation of athletes and coaches.
Overview
24
24
years of professional experience
Work History
Brand / Program Manager
Mastereign Pte Ltd
01.2023 - Current
- In my multifaceted role, I am entrusted with driving brand development initiatives, ensuring market feedback is effectively communicated to company leadership. This involves sourcing new business opportunities, evaluating products and solutions, and spearheading the implementation of innovative strategies to differentiate our brand from competitors.
- As a seasoned project manager, working closely with the Deputy Director (Enterprise), I oversee both personal sales initiatives and group multisports programmes with precision. This entails effective planning, execution, and project management of training programmes, along with coordination of logistical and administrative needs. I ensure client expectations are met by communicating effectively with programme directors/managers and trainers, providing post-programme reviews for continuous improvement, and ensuring excellence across all facets of programme management.
- Moreover, in talent management, I collaborate with enterprise teams to forecast training demands and oversee the acquisition, training, development, and retention of associate trainers, thus ensuring a skilled pool of resources for project deployment.
- In sales and marketing, I am dedicated to driving revenue growth by performing all sales activities, from appointment scheduling to client presentations and relationship building. I meticulously manage budgets, analyze sales data, and stay updated with the latest market trends to adapt strategies accordingly, ultimately striving to exceed annual sales targets and foster long-term client relationships.
- My commitment to professional development and industry awareness, evidenced by regular attendance at company meetings and trainings, enables me to interpret market intelligence effectively and optimize resource allocation for improved results.
Founder / Director
Iniesta Academy Sg
01.2022 - 01.2023
- As the Director of Operations, I played a pivotal role in establishing the groundbreaking partnership with football legend Andres Iniesta to launch the inaugural Iniesta Academy in South East Asia, specifically in Singapore.
- Working closely with the management and coaching team of NSN, in addition to the Spanish Technical Director, I ensured seamless coordination and alignment with the academy's vision. Overseeing all facets of operations, including player recruitment and a dedicated team of 10 staff members, a significant milestone was achieved by enrolling 150 players within just 4 months of inception.
- Alongside operational duties, I managed the academy's finances meticulously, implementing stringent budgeting measures to maintain optimal cash flow and sustain business success. In addition to internal operations, I organized various events, friendly matches, and facilitated the academy's participation in local and international competitions, fostering a competitive environment for player development. Committed to community engagement, I spearheaded football initiatives in primary schools, aiming to nurture grassroots talent and promote the sport's inclusivity.
- Orchestrated the academy's debut in overseas competition, securing the championship trophy for the U16 age group in the prestigious KL Cup held in Malaysia, elevating the academy's reputation on a global scale. Leveraging the power of social media, I established a strong presence on platforms such as Instagram and TikTok, amassing a considerable following and engagement, thereby enhancing brand visibility and attracting prospective players to the academy.
- Overall, my multifaceted approach and strategic management have contributed significantly to the success and growth of the Iniesta Academy in South East Asia.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Developed strategic partnerships with local schools, expanding recruitment opportunities and community engagement.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Initiated strategy to drive company growth and increase market share and profitability.
Founder / Director
Barca Academy Singapore
01.2011 - 01.2022
- In my capacity, I spearheaded a groundbreaking partnership with FC Barcelona to establish the inaugural Barca Academy in Singapore. Working closely with FC Barcelona's management, coaching team, and the Spanish Technical Director, I ensured seamless alignment with the academy's ethos and objectives. Before the academy's official launch, I orchestrated six camps across Southeast Asia, including Vietnam, the Philippines, Malaysia, and Singapore, generating substantial buzz and media coverage. Expanding our reach, I forged overseas partnerships to organize additional camps in strategic locations.
- Taking charge of academy operations, I oversaw player recruitment and managed a team of 20 staff members, resulting in a remarkable achievement of enrolling more than 2000 players in a single location. Moreover, I assumed responsibility for the overall management and financial well-being of the company, successfully achieving yearly revenue targets through enrollments and events while rigorously adhering to budget constraints and ensuring optimal cash flow. Enhancing the academy's prominence, I organized sports tours, friendly matches, and participation in local and international competitions, while also facilitating internal and external leagues for both academy players and the public. Additionally, I arranged annual trips to FC Barcelona for youth tournaments and clinics, broadening participants' horizons globally.
Head Coach Soccer CCA
Wellington Primary school / Geylang Methodist Secondary school / Springfield Secondary School / Montfort Pri & Sec School
01.2002 - 01.2023
- The role primarily entails coaching responsibilities, intertwined with leadership and administrative duties. As the Head Coach, I collaborate closely with the school and staff overseeing the CCA to fulfill its purpose and objectives.
- My main responsibilities include leading the planning, organization, and coaching of the CCA competitive teams, aiming to meet performance targets in the school's NSC competitions. This entails selecting players, devising effective training programs, and coordinating team activities in consultation with CCA staff.
- Moreover, my main task was to oversee the training programs and preparation of both competitive and development teams to ensure alignment with the school's playing philosophy. And spearheading coaching clinics and outreach activities within the school to foster football development.
- Another key aspect of my role involves mentoring assistant coaches, ensuring their growth and effectiveness in supporting the CCA's objectives. Finally, I undertake any other duties as assigned by the Staff in Charge, contributing to the overall success and advancement of the school's soccer CCA.
Founder / Director
Sporting Juniors Football Academy
01.2004 - 01.2015
- In the journey of establishing a weekend football training program as a side business, I transformed it into a thriving venture by expanding to five locations within a mere two years, catering to over 500 players. Through strategic networking and partnerships with schools and government organizations, I successfully scaled up the program's reach and impact.
- Additionally, my coaching efforts in various schools, including Wellington Primary, Geylang Methodist Secondary, Springfield Secondary, Montfort Junior, and Montfort Secondary, yielded notable achievements, such as securing third position in the East Zone with Springfield Secondary.
- Moreover, I play a pivotal role in managing the academy's operations, overseeing both its overall management and financial aspects. Taking charge of staff recruitment and leading the coaching department, I ensure the delivery of quality training and development opportunities for all players. By actively engaging in coaching activities, I contribute to maintaining the academy's high standards and fostering a conducive learning environment conducive to players' growth and success in football.
Professional Youth Worker
Poverello Teen Centre
01.2003 - 01.2007
- In the realm of student engagement, I've orchestrated a vibrant array of activities and intervention programs tailored to meet the diverse needs of our student body. From dynamic school-wide events to personalized initiatives targeting specific groups, each endeavor is designed to ignite passion and participation among students. Notably, the management of a bustling youth drop-in club has transformed it into a thriving hub of support and camaraderie, extending beyond the confines of regular academic hours to foster lasting connections and friendships among students.
- Additionally, my role extends to the realm of personal development, where I've spearheaded motivational and life skills programs that captivate and inspire our student community. These initiatives serve as powerful tools for addressing psychological and emotional challenges, equipping students with the resilience and confidence needed to navigate life's hurdles. By fostering a culture of empowerment and self-discovery, these programs have become a cornerstone of our school's holistic approach to student well-being.
- Beyond the school gates, I've led impactful ventures into the wider community, leveraging sports outreach programs and community projects to effect positive change. From exhilarating soccer coaching sessions that unite neighborhoods to strategic negotiations ensuring the efficiency of our endeavors, each initiative is driven by a commitment to making a tangible difference. Moreover, through the mentorship and empowerment of volunteers, and the organization of immersive community work trips, we've cultivated a culture of engagement and growth that extends far beyond our school's walls, leaving an enduring legacy of connection and empowerment in our wake.
Education
NCAP Level 1 -
Singapore Sports Council
01.2008
National Coaching Accreditation Program (NCAP) - undefined
Sports Singapore
01.2023
National Standard For Youth Sports Education (NSYS) - undefined
Singapore Sports Council
01.2011
AFC B License Coaching Certificate - undefined
Asian Football Confederation
01.2011
FIFA Grassroots Coaching - undefined
FIFA
01.2010
Associate of Science - Social Sciences Education
Edith Cowan University
01-2001
Skills
- Business development
- Partnership development
- Strategic planning
- Project management
- Detail-oriented
- Problem-solving
- Team leadership and direction
- Relationship building
Accomplishments
- Established long term partnership, 13 years with world renowned brand FCBarcelona
- Pioneer in setting up one of the first South East Asia Barca academy
- Successfully conducted Barca academy camps in south east asia, Malaysia, Philippines, Vietnam.
- Established partnership with legenadary Fcbarcelona player Andre Iniesta in setting up its first South East Asia Iniesta Academy in Singapore,
LANGUAGES
English
References
Angel Toledano Flores, +34 7617715555
Alwyn, Koh, +65 98007382
Timeline
Brand / Program Manager
Mastereign Pte Ltd
01.2023 - Current
Founder / Director
Iniesta Academy Sg
01.2022 - 01.2023
Founder / Director
Barca Academy Singapore
01.2011 - 01.2022
Founder / Director
Sporting Juniors Football Academy
01.2004 - 01.2015
Professional Youth Worker
Poverello Teen Centre
01.2003 - 01.2007
Head Coach Soccer CCA
Wellington Primary school / Geylang Methodist Secondary school / Springfield Secondary School / Montfort Pri & Sec School
01.2002 - 01.2023
National Coaching Accreditation Program (NCAP) - undefined
Sports Singapore
National Standard For Youth Sports Education (NSYS) - undefined
Singapore Sports Council
AFC B License Coaching Certificate - undefined
Asian Football Confederation
FIFA Grassroots Coaching - undefined
FIFA
NCAP Level 1 -
Singapore Sports Council
Associate of Science - Social Sciences Education
Edith Cowan University