Steve Chung
Singapore
Summary
As a creative Director and Marketing Strategist I resuscitate brands and increase revenue. I help my clients from tech, finance and FMCG, rediscover their brand mojo, increase market share and improve their bottom line.
Over the past 15 years I've run regional creative departments spread across multiple offices with up to 24 direct reports.
I bring both experience and curiosity to every project I work on and I'm always eager to dive into new sectors and markets.
Overview
28
28
years of professional experience
Work History
Creative Director
Handsome Hank
06.2024 - Current
- Running a creative consultancy working directly with clients, with a strong focus on the start up community, providing marketing strategy, creative direction, campaign management and concept delivery.
Head of Brand & Content (Contract)
CAPITAL-e APAC
06.2023 - 05.2024
- Managed the marketing department, increased revenue with pitch wins and provided creative strategy for regional campaigns and major events
- Clients included Salesforce, FedEx, Twilio, Fujitsu, Zendesk, UiPath and Tableau
Head of Brand & Communications APJ
McCorkell Group
12.2021 - 04.2023
- Oversaw the creative and content output across the agency’s APJ network, managing the creative department across five countries
- Clients included Indeed, Vodafone, FedEx, AWS, Tetra Pak, DXC, Data3, Cloudflare, Twitch, SAP, FujiFilm, HireRight, NICE and Gold Zero
Creative Director
Creative Consultancy
08.2017 - 11.2021
- Provided strategic and creative direction to tech startups and MNC B2B companies including brand development, digital strategy and thought leadership
- Client sectors included Clean Energy, Fintech, AdTech, Sustainability and hybrid workspace
Head Producer
Dinner In The Sky
05.2014 - 07.2018
- As a regional director for Dinner in the Sky I oversaw event production, marketing, sponsorship, and sales for one of the world’s most unique dining experiences; entertaining guests, suspended 60m high in the sky.
- Chefs included Joel Robuchon, Massimo Bottura and Simon Gault.
- Corporate clients included Pernod Ricard, Pepsi, KFC and Jaguar.
Creative Director
Frontage Asia (the Dentsu Sony Agency)
05.2012 - 07.2017
- Oversaw the creative output of the agency reporting directly to the Tokyo HQ
- Oversaw the Sony account across APAC
- Grew the client base and increased revenue year on year with multiple pitch wins
- Created local and regional advertising campaigns NISSIN Cup Noodles, One Raffles Place, Cielo Hair Dye, UNIQLO and Mitsui Fudosan
Creative Lead
Rufus Leonard
07.2010 - 09.2012
- Creative Lead and Brand Guardian for Lloyds Group, overseeing instore marketing and internal communications for Lloyds Bank, the Halifax and Bank of Scotland
Senior Copywriter
TBWA Tequila
01.2004 - 12.2009
- Creative Lead on Japan Tobacco International which I grew from the smallest to the biggest account in the agency with one of the world’s largest ongoing promotion campaign.
- Agency Creative Lead on the European launch of Nissan Qashqai.
- Created advertising campaigns for Canon, Prudential, The Army, Thomson Reuters and The British Heart Foundation.
Senior Copywriter
JWT
01.2001 - 01.2002
- Worked directly with the ECD on creative strategy and campaign delivery for mobile phone account Eurotel
Senior Copywriter
Y&R
12.1999 - 12.2000
- Launched telco brand Oskar with the biggest campaign in central Europe, winning the Grand Prix at the Portoroz Golden Drum Awards and recruiting over 1 million subscribers in the first year
Copywriter
Leo Burnett
01.1997 - 12.1999
- Created a multi-award-winning campaign for Heinz Salad Cream that tripled sales and transformed the consumer base
Education
BA(Hons) - Visual Communication & Advertising
University of Central Lancashire
01.1993
Skills
- Communications Strategy
- Content Development
- Brand Development
- Copywriting & Editing
- Social Media Marketing
- Video Scripting & Production
- Brand Activation
- B2B Marketing
- Team Leadership
- Creative Direction
Awards
- Mumbrella Awards, 2019, Jury Member
- D&AD Finalist, x2
- Cannes Lion Silver Winner, x2
- Creative Circle Gold, x3
- Creative Circle Silver & Bronze, x2
- Portoroz Golden Drum Winner
- London International Advertising Festival Finalist
- Design Business Association, Best Internal Communications Award
- B2B Marketing Awards, Best Internal Audience Campaign Award
- Financial Services Forum Awards, Highly Recommended
- The Eight Ball, Leo Burnett’s highest award for creative work as voted by ECDs from the global network
Website
stevechung.myportfolio.com, www.linkedin/in/stevechungcreative
Timeline
Creative Director
Handsome Hank
06.2024 - Current
Head of Brand & Content (Contract)
CAPITAL-e APAC
06.2023 - 05.2024
Head of Brand & Communications APJ
McCorkell Group
12.2021 - 04.2023
Creative Director
Creative Consultancy
08.2017 - 11.2021
Head Producer
Dinner In The Sky
05.2014 - 07.2018
Creative Director
Frontage Asia (the Dentsu Sony Agency)
05.2012 - 07.2017
Creative Lead
Rufus Leonard
07.2010 - 09.2012
Senior Copywriter
TBWA Tequila
01.2004 - 12.2009
Senior Copywriter
JWT
01.2001 - 01.2002
Senior Copywriter
Y&R
12.1999 - 12.2000
Copywriter
Leo Burnett
01.1997 - 12.1999
BA(Hons) - Visual Communication & Advertising
University of Central Lancashire
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