Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Websites
Hobbies
Languages
Timeline
BusinessAnalyst
STEPHANIE CLARISSA LUCAS DAVID

STEPHANIE CLARISSA LUCAS DAVID

Summary

Talented Senior Copywriter with 6 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences. I have worked for big players like Motherhood Magazine, Success Resources, Singtel, Hyundai in the Asia Pacific region, Australia and New Zealand.

Overview

6
6
years of professional experience
7
7
Certification

Work History

SENIOR COPYWRITER

FREELANCE
12.2022 - Current
  • Assumed full responsibility to complete work for Hyundai (Korea): Small-scale SEO project.
  • Currently working on SEO and Blog writing for iFoundries in Singapore (digital marketing agency), beauty clients.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
  • Incorporated SEO keywords into copy to increase search result rankings, optimising website by 4.9%.
  • Edited content produced and modifying text to conform to company-wide branding standards and publication guidelines.

SENIOR CONTENT WRITER

INFO-TECH SYSTEMS INTEGRATORS
10.2021 - 10.2022
  • Coordinated with development, design, technical support, marketing and product specialists to produce customer-centric and technical content.
  • Prepared general documents for new or enhanced software features.
  • Performed UAT (User Acceptance Testing) on new and existing software enhancements.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Formatted articles, blogs and webpages with HTML, photos and infographics.
  • Executed SEO and Blog strategies for Singapore and New Zealand.
  • Maintained current understanding of industry and Tech (Saas) genre trends, enhancing writing and marketing success.
  • Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
  • Worked closely with SEO Specialist in development of informational content, maintaining consistency with brand marketing and message strategies.
  • Collaborated with SEO Specialist to create copy promoting clients' SEO, sales and thought-leadership goals.
  • Oversee and managed the Knowledge Base (uploaded a database of 2000 FAQs) and improved it for UX.
  • Tested modules in the software for errors and revamped it with enhancements or improvements.
  • Successfully deployed some enhancements and removed bugs in Training, Recruitment and Meeting Room Booking modules to make it more effective and user-friendly for end users.
  • Coordinated with subject matter experts for interviews and topic generation.
  • Developed copy while maintaining brand voice and adhering to legal requirements.
  • Managed competing deadlines with efficiency.
  • Composed original written material for various types of copy form and submitted for approval by supervisor, editor or publisher.
  • Completed accurate and polished formatting in line with publishing standards prior to submission.
  • Improved website by 80% with SEO optimised keywords and content.

SENIOR COPYWRITER

FREELANCE
11.2020 - 04.2021
  • Successfully executed deliverables such as copywriting for eDMs and brochures (electronic direct mail) for Singtel.
  • Editing of language and overseeing content writing for brochures for Singtel’s Saas cloud services.
  • Blog Writing for Content Grip (online media for marketing news) and DORINA (eco lingerie brand).
  • Provided editorial guidance to marketing team devoted to delivery of top-quality content.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Reviewed and edited final copy for accuracy and oversaw production.
  • Presented clients with unique copy options based on overall marketing objectives.

COPYWRITER

UQPAY TECHNOLOGY
11.2019 - 04.2020
  • Successfully increased traffic flow by 10% to the website and social media pages with organic content (blogs, posts and articles).
  • Marketing campaign successfully accomplished an uptake in new business leads, client acquisition and responses on Facebook.
  • Content marketing strategy used an all-rounded marketing communications formula across blogs, copywriting and image.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Created high-impact messaging for marketing media, contributing to increases in website traffic.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Page responsiveness and engagement rates (likes, comments and shares) increased by 3% on an average.

COPYWRITER

SUCCESS RESOURCES PTE LTD
02.2019 - 07.2019
  • Converted subscribers into buyers through sales eDMs (electronic direct mail), click funnel and email sequence strategies.
  • The campaign implemented then saw a hike in ticket sales for events by 25%, fortnightly.
  • Content that was used for both organic & paid ads through (LinkedIn, Facebook and Instagram) observed an increase in engagements and likes, by 1% and reached more than 1,000 people.
  • Newsletters and sales eDMs sent out via Act-On saw an increase in event attendees by 20%.
  • Created brand awareness and promotion of events through live streaming (Facebook & Instagram) for 2 flagship events; National Achiever's Congress (NAC) 25th Anniversary & Millionaire Mind Intensive.
  • Speaker Liaison for NAC where I had to act as the in-charge for speakers during the event.
  • Successfully led the top-speakers during NAC and ensure they adhered accordingly to event schedule.

EDITORIAL WRITER

MOTHERHOOD MAGAZINE
06.2017 - 09.2018
  • Wrote, edited and produced stories for Internet and digital channels.
  • Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
  • Performed research and checked facts to maintain high standard of journalistic integrity.
  • Created and implemented SOPs for producing articles, significantly improving productivity and timeliness of deliverables.
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
  • Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
  • Followed through on beat sources, contacts and leads to gather information for stories.
  • Established and maintained relationships with credible sources.
  • Successfully sourced for subject experts via direct-response strategies.

EDITORIAL AND DIGITAL

CONTENTLY, MARKETING STRATEGIST
07.2016 - 09.2016
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Successfully ran campaigns that increased website traffic and lead generation for Contently's fully-optimised, editorial software.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Developed and maintained courteous and effective working relationships.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Improved operations through consistent hard work and dedication.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Used coordination and planning skills to achieve results according to schedule.

Education

Bachelor of Journalism and - Communication and Media Studies

Murdoch University
2020

Diploma - Mass Communications

Kaplan Higher Education Academy
2014

Skills

    CORE COMPETENCIES

  • Copywriting Content Writing Proofreading Social Media Management Marketing Communications Content Marketing and Strategy SEO Blog Writing Client Relationship Management Brand Messaging Storytelling Editing

    • SOFTWARE SKILLS

  • Microsoft Office Suite iMovie Canva Ubersuggest HubSpot SEMrush WordPress Google Analytics Later

    • STRENGTHS

  • Creative Influential Analytical Collaborative Ambitious

Accomplishments

  • Certificate of Completion by Udemy 2021, Creative Writing: How to write Poetry
  • Developing a Social Media Strategy by HubSpot 2022, Why You Need a Social Media Promotion Strategy
  • Editing & Proofreading With Daniel Pink by HubSpot 2022, A Guide to Self-Editing
  • WSQ Statement of Attainment by Laures Solutions Pte Ltd 2022, Search Engine Optimisation
  • WSQ Certificate of Completion by ClickAcademy Asia 2022, Social Media and Influencer Marketing

Certification

Certificate of Completion by Udemy 2021, Creative Writing: How to write Poetry


Developing a Social Media Strategy by HubSpot 2022, Why You Need a Social Media Promotion Strategy


Editing & Proofreading With Daniel Pink by HubSpot 2022, A Guide to Self-Editing


WSQ Statement of Attainment by Laures Solutions Pte Ltd 2022, Search Engine Optimisation


WSQ Certificate of Completion by ClickAcademy Asia 2022, Social Media and Influencer Marketing

Hobbies

Dance, Music and Poetry 

Languages

English
Advanced (C1)
Malay
Intermediate (B1)
Hindi
Elementary (A2)

Timeline

SENIOR COPYWRITER

FREELANCE
12.2022 - Current

SENIOR CONTENT WRITER

INFO-TECH SYSTEMS INTEGRATORS
10.2021 - 10.2022

SENIOR COPYWRITER

FREELANCE
11.2020 - 04.2021

COPYWRITER

UQPAY TECHNOLOGY
11.2019 - 04.2020

COPYWRITER

SUCCESS RESOURCES PTE LTD
02.2019 - 07.2019

EDITORIAL WRITER

MOTHERHOOD MAGAZINE
06.2017 - 09.2018

EDITORIAL AND DIGITAL

CONTENTLY, MARKETING STRATEGIST
07.2016 - 09.2016

Bachelor of Journalism and - Communication and Media Studies

Murdoch University

Diploma - Mass Communications

Kaplan Higher Education Academy

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STEPHANIE CLARISSA LUCAS DAVID