Stella Ng
Summary
Extensive entrepreneurial experience with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents with ability to manage product-related budgets. Great influencing and communication strengths. More than 19 years of business development, strategic alliance, B2B, B2C, D2C strategy and execution. Highly experienced with CRM, luxury events and VIP hospitality.
Overview
15
15
years of professional experience
Work History
Head of Partnerships & VIP Hospitality
DP World Tour, Laguna National Golf Resort
12.2022 - 03.2023
- Organizing Team for DP World Tour - Singapore Classic 2023.
- Closed and managed partnership deals with Rolex, Emirates, Standard Chartered Bank , BMW.
- Managed KOLs ( Joseph Schooling, Christopher Lee & others ) and CAA sports journalists to cover event.
- Head of VIP hospitality for C-suite clients and guests.
General Manager
Hatten Events & AMC Asia Pte Ltd
08.2022 - 12.2022
- Managed budget implementations, C-Suite client relations, stakeholder relations, project pipelines, and contract negotiations.
- Developed new business development opportunities through events & pitching to new clients in the NFT, blockchain space, esports, fintech, crypto industry.
- Spearheaded presentations to the Board.
- Fundraising campaign for e-sports.
- Exclusive design with NFT artists in 8SIAN.
- Coordinated with M'sia Government for Smart Melaka International Conference, Smart Cities Blueprint.
- Secured 20 new C-Suite clients in 2 weeks for investment in Metaverse project.
Events Director/ Lifestyle Program Curator
Dusit Thani Singapore / Laguna National Golf Resort
11.2020 - 08.2022
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Managed revenue & costs, venue, labor and technical efforts of internal and external partners to successfully execute 120 events over 15 months for 3200 members and hotel guests.
- Led marketing & CRM. Overall in charge of content/ communications for event marketing collaterals, website and bi-monthly magazine.
- In-charge of VIP Hospitality for Hotel & Golf international events / tournaments.
- Curates & develops kids & adults' enrichment workshops ranging from arts , music, culture, pottery, floral arrangement, wine appreciation, international cuisine and baking. Directs Festive events ; Christmas, Thai festivals.
- Achieved 50 percent happy repeat customer rate in 6 months.
Business Development Director
Ellssi Design & Rentals
05.2019 - 05.2020
- Strategic planning in B2B wedding business model: Identified prospects, established & negotiated annual partnerships & trade shows with complementary leading wedding services. Sales overachievement at 120%.
- Led end-to-end negotiation, secured exclusive contracts with key clients who have key focus in high growth opportunity areas: Fairmont Hotel on Victoria Island, Sinocan Winery on Vancouver Island and Capilano Golf Resort.
- Sole independent curator of total wedding events, customized design & decor, and led in-house team on the successful execution. 100% customer satisfaction.
- Key coordinator in multicultural {Love Fusion} Wedding Show Vancouver.
- Stakeholder management.
Special Assistant to Chairman
Namchow Group
01.2017 - 12.2017
- Right-hand to Taiwan's leading listed F&B, restaurant chains, manufacturing companies : Namchow's Chairman: Alfred Chen. Assisted on board meetings presenting new product ideas, new ventures for the group.
- Stakeholder management, C-suite client relations.
- Sole responsibilty for 100% rebranding of Duroyal cafes in Taipei including physical store re-launch, marketing, media & social activation, driving 3x new customers & higher retention rates, sales +40%.
- Project lead, oversaw the expansion of 2 Duroyal store openings (lease agreement, unification of branding & design via agency, opening campaign).
- Responsible for team development ( 56 staff )& streamlining.
- Led feasibility study for new brand entry via focus groups including young customers & KOLs ; presented for assessment by the board of directors.
Chief Creative Officer / Owner
Black As Chocolate
01.2015 - 01.2017
- B2C creative cult strategy for #1 dessert provider in Taiwan. Built brand awareness via monthly niche product engineering e.g. Disney cake-pops & Marvel glow-in-the-dark ice creams; Pioneered chocolate fashion shows, Pop Artistes, DJ collaborations to drive buzz.
- Preferred cake showcase provider for top celebrities: Zhang Hui Mei, Aaron Kwok, Elva Hsiao; Curated celebrity song "Everyday is a chocolate day" debut and cake launch to drive further hype.
- Media, social & digital strategy: keyword search results 80%, first and second page visibility. KOLs management.
- First & exclusive distribution with Disney, Marvel Taiwan for producing and selling Disney Cakes and Sweets.
- Spearheaded breakthrough partnerships, B2B alliances with multiple renown luxury brands: Estee Lauder and Tiffany & Co. etc. Phenomenal new customer acquisition of $2 million.
- Creative strategy on key gifting moments, celebratory events, product extensions (Nama chocolate, mini-cupcakes, artisan truffles, cake-pops) leading to increased profitability of 6 %.
- Oversaw hiring, training and direction of creative personnel to achieve optimal results.
Chief Executive Officer / Owner
Black As Chocolate
06.2008 - 08.2013
- Increased company revenue from zero to $6.5 million in 5 years through aggressive new market strategies.
- Opened 14 retail stores across 3 provinces.
- Maintained P&L to ensure optimal fiscal responsibility, resulting in 11-16% profit annually.
- Managed a workforce of 260 employees.
- Developed and implemented strategic updates to streamline operations to solve issues affecting efficiency, profitability and production.
- Created & launched 12 new products annually.
- Orchestrated positive media coverage and stakeholder relations as the public face of my company..
- Managed all aspects of the business, including production, circulation, marketing, advertising, CRM and new product development.
- Transformational Leadership: invested in inspiring, simulating, influencing and developing key personnel. Developed program to promote new managers from within, building and maintaining cohesive leadership structure.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Special Projects
Achievements
01.2008 - 02.2023
- Achieved "Best Top 10 New Businesses in Taiwan" Award.
- Keynote Speaker for Young Entrepreneurs for 30 universities and high schools- Taiwan. Created a coffee table book for my brand.
- Produced Children's Album " Bossa Zoo", nominated for 2 awards in Taiwan's Golden Melody Awards for traditional arts and music 2021. Nominated for " Best Album Producer" and "Best Crossover Album".
Education
Bachelor of Arts - Sociology, English
National University Of Singapore
Singapore07.2002
Skills
- Leadership
- Language ( fluent in both Mandarin & English, some Japanese )
- Sales & Marketing
- CRM
- Business Development
- Stakeholder Management
- C-suite Client Relations
- Organizational Turnaround
- Design & Aesthetics
- Product Development and Expansion
- New Market Penetration
- Substantial experience across multiple industries : Showbiz, Music, Hospitality, Retail
Timeline
Head of Partnerships & VIP Hospitality
DP World Tour, Laguna National Golf Resort
12.2022 - 03.2023
General Manager
Hatten Events & AMC Asia Pte Ltd
08.2022 - 12.2022
Events Director/ Lifestyle Program Curator
Dusit Thani Singapore / Laguna National Golf Resort
11.2020 - 08.2022
Business Development Director
Ellssi Design & Rentals
05.2019 - 05.2020
Special Assistant to Chairman
Namchow Group
01.2017 - 12.2017
Chief Creative Officer / Owner
Black As Chocolate
01.2015 - 01.2017
Chief Executive Officer / Owner
Black As Chocolate
06.2008 - 08.2013
Special Projects
Achievements
01.2008 - 02.2023
Bachelor of Arts - Sociology, English
National University Of Singapore
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