Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Interests
Timeline
OfficeManager
Steffi Caroline

Steffi Caroline

Regional Business Development

Summary

Agile team player recognized for building strong customer base and bringing people together. Extensive experience managing local, national and international market trends within Asia Pacific across manufacturing, oil and gas, media production, technology industry. Organized individual with expertise in account management, communication, community engagement/CSR and multilingual.


Overview

10
10
years of professional experience
4
4
Languages

Work History

Regional Business Development Manager

Salesforce
02.2020 - Current
  • Achieved sales growth by creating and implementing effective marketing strategies.
  • Streamlined communication channels among stakeholders leading to faster decision making during crucial moments without compromising on quality.
  • Achieved consistent results surpassing annual sales quotas through focused targeting of high-potential accounts.
  • Mentored junior team members to develop their skills and capabilities in driving business growth across the region successfully.
  • Implemented innovative sales tactics to penetrate untapped markets, resulting in significant revenue growth.
  • Enhanced brand visibility through targeted promotional campaigns, trade shows, and industry events.
  • Successfully turned around underperforming territories by reevaluating and adjusting sales approaches, leading to increased market share and profitability.
  • Optimized sales processes for improved efficiency and effectiveness in meeting organizational targets.
  • Expanded regional market presence by identifying and pursuing new business opportunities.
  • Elicited stakeholder feedback and input through interviews and surveys.
  • Developed CRM database of qualified leads through referrals, cold calling, direct mail, email campaigns and networking.
  • Developed and implemented business plan and marketing strategy for [Type] market.
  • Collaborated with marketing team to develop successful marketing strategies.
  • Kept meticulous client notes and updated account information in company databases.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed cross-functional teams to drive successful project execution and customer satisfaction.
  • Collaborated with internal departments such as finance, operations, and logistics to ensure smooth execution of business development plans.
  • Developed key partnerships for increased revenue generation with strategic alliances and joint ventures.

Corporate Key Account Manager

Simpleshow Asia Pte Ltd
01.2019 - 10.2019
  • Served as primary point-of-contact for all key account-related matters, ensuring timely resolution of issues and consistent communication with relevant stakeholders.
  • Monitored industry trends to identify emerging markets and adjust sales tactics accordingly.
  • Managed a diverse portfolio of clients, balancing competing priorities while maintaining excellent service levels.
  • Coordinated the onboarding process for new clients, facilitating smooth transitions and seamless integration into existing operations.
  • Collaborated with cross-functional teams to develop customized solutions tailored to key account requirements.
  • Identified opportunities for upselling and cross-selling, maximizing revenue potential from existing clients.
  • Mentored junior team members on effective account management techniques, contributing to overall team success.
  • Streamlined account management processes for increased efficiency and client satisfaction.
  • Negotiated favorable contract terms, ensuring mutually beneficial agreements that fostered ongoing collaboration.
  • Conducted regular business reviews with key stakeholders, fostering continuous improvement of account performance.
  • Increased client retention rates through proactive relationship management efforts and personalized attention to individual needs.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Developed and maintained strong working relationships with professionals within assigned territory.

Senior Health and Safety Advisor

Schlumberger
06.2016 - 04.2017
  • Developed emergency response plans to ensure adequate preparedness for potential incidents, enhancing organizational resilience.
  • Built strong relationships with external consultants specialized in specific health and safety topics for continuous improvement in risk management strategies.
  • Provided expert advice on matters related to industrial hygiene, including chemical exposure controls and respiratory protection programs implementation.
  • Served as a point of contact for regulatory agencies during inspections, addressing any concerns promptly to maintain strong relationships with authorities.
  • Streamlined health and safety documentation processes to improve recordkeeping efficiency while maintaining regulatory compliance.
  • Conducted thorough incident investigations to identify root causes and recommend preventive measures, effectively minimizing future occurrences.
  • Ensured compliance with federal, state, and local regulations by staying up-to-date on industry developments and maintaining accurate records.
  • Collaborated with management to develop strategies for reducing workplace hazards and improving overall safety culture.
  • Promoted a positive safety culture across the organization by actively participating in various committees, meetings, and events focused on health and safety initiatives.
  • Reduced accident rates through the development and enforcement of effective safety policies and procedures.
  • Evaluated new equipment purchases for potential risks or hazards before integration into the workplace environment, ensuring worker protection.
  • Optimized company-wide adherence to OSHA standards by auditing facilities regularly, identifying areas for improvement, and providing guidance on corrective actions.
  • Evaluated the effectiveness of existing safety programs and modified accordingly to ensure the highest level of protection for employees.
  • Performed safety analyses to evaluate potential risks and develop risk mitigation strategies.
  • Educated employees on hazardous waste management, emergency response and safe work practices.
  • Monitored workplace activities to determine compliance with safety regulations and standards.
  • Investigated incidents, determining root causes and implementing corrective actions.
  • Conducted safety audits and inspections to identify workplace hazards and deficiencies.

Sales Marketing Executive

WRP Asia Pacific
04.2014 - 01.2016
  • Designed eye-catching promotional materials that captured consumer attention and drove engagement.
  • Strengthened internal communication channels between departments fostering a productive work environment conducive to achieving shared goals.
  • Coordinated seamless product launches, ensuring timely delivery of marketing assets and sales collateral materials.
  • Organized successful trade show exhibits, showcasing products and services while generating valuable leads.
  • Developed strong client relationships for increased customer loyalty and repeat business.
  • Streamlined sales processes to improve efficiency, resulting in higher close rates.
  • Managed production of leaflets, posters and newsletters.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Suggested innovative ideas to increase sales and improve customer experience.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Managed accounts to retain existing relationships and grow share of business.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Built relationships with customers and community to establish long-term business growth.

Education

Master of Arts - Management Studies

University of Hertfordshire
UK
04.2001 -

Bachelor of Arts - Marketing

University of Hertfordshire
UK
04.2001 -

Customer Experience - Company Sponsored Executive Program

George Washington University
US
04.2001 -

Transformative Leadership During Disruptive Times - Organizational Leadership

Seton Hall University
US
04.2001 -

Artificial Intelligence Executive Program - Artificial Intelligence Executive Program

University of Colorado
US
04.2001 -

Skills

Key Account Management

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Accomplishments

Accomplishment

Salesforce

-FY 24 Most Valuable player [ MVP ] Award

-Volunteer Rock Star

-Double Ranger Award [Salesforce internal learning platform]

Schlumberger

Part of APAC team; won 3 consecutive world top performing team managing Health and Safety Division who look after APAC region + China & Japan

Lions Club [during Presidential term]

- New Voice Award: Service Category Individual Award [2023]

- Diamond Award [Highest performing club category out of 105 Lions Club in Singapore [2023]

- Club Excellence Awards [awarded by Lions Club International, USA [2023]

University Award

- Leadership Skills Award [ University of Hertfordshire, UK]

- Best Vice Chairman Award [ Student Government Award, Malaysia]

- Student leaders representatives to attend forum with President Bill Clinton under Clinton Foundation Initiatives

Recognition

- Ministry of Health, Malaysia Appreciation Letter from for High volume of participation - Blood cum Organ Donation Drive

- British Publishing House

Successful People in Singapore II Edition 2023

Affiliations

  • Appointment [Present]
  • President: Lions Club of Singapore Central
  • Chairman: Lim Clan Association - Youth Division
  • Management Board: Lim Clan Association
  • Director: Lions Befrienders Service Association [Clementi]
  • Director: Pay Fong Middle School Alumni Association [Singapore]
  • Vice Chairman : World Lin's Association - Youth Section

Interests

Empowerment Consultation Sustainability Employee Engagement CSR

Timeline

Regional Business Development Manager

Salesforce
02.2020 - Current

Corporate Key Account Manager

Simpleshow Asia Pte Ltd
01.2019 - 10.2019

Senior Health and Safety Advisor

Schlumberger
06.2016 - 04.2017

Sales Marketing Executive

WRP Asia Pacific
04.2014 - 01.2016

Master of Arts - Management Studies

University of Hertfordshire
04.2001 -

Bachelor of Arts - Marketing

University of Hertfordshire
04.2001 -

Customer Experience - Company Sponsored Executive Program

George Washington University
04.2001 -

Transformative Leadership During Disruptive Times - Organizational Leadership

Seton Hall University
04.2001 -

Artificial Intelligence Executive Program - Artificial Intelligence Executive Program

University of Colorado
04.2001 -

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Steffi CarolineRegional Business Development