Hyrox Athlete
STEFANIE LIEW
Managing Director
Singapore
Summary
Dynamic and results-driven senior leader with a proven track record of driving business transformation and growth through innovative strategies, data-driven creativity, and technology enablement. Demonstrates excellence in agency leadership, talent development, and delivering measurable client outcomes across global and regional markets. Adept at fostering collaboration, building high-performing teams, and achieving exceptional business performance. Embraces change and champions talent upskilling in the evolving world of AI-driven marketing.
Overview
18
18
years of professional experience
5
5
Languages
Work History
Managing Director & SEA Region Sector Growth Lead
Digitas Singapore
09.2021 - Current
- Driving transformational change across people, processes, and products, leading to enhanced efficiency and innovation.
- Talent transformation and upskilling, fostering a culture of continuous learning in the evolving world of marcomms and AI.
- Strategic business development, identifying and nurturing new growth opportunities that align with agency objectives.
- Agency revenue forecasting and management, ensuring agility and financial stability in short- and mid-term planning.
- Negotiating and closing high-impact contracts, contributing to sustained business growth and client satisfaction.
- Delivering end-to-end IMC solutions and best practices for clients, integrating data, tech, CX, and CRM for measurable outcomes.
- Coaching and developing talents, building both soft and hard skills to create a resilient and adaptive workforce.
- Designing winning business plans and leading projects that diversify the agency's portfolio and drive fame and recognition.
- Innovating new products and solutions that contribute to the agency’s sustainable growth agenda and market leadership.
Executive Director, Singapore Tourism Board, Global Media Lead
Zenith Media
10.2017 - 09.2021
- Drove business growth for global accounts through strategic media planning and performance-driven marketing
- Built and led cross-functional teams to execute seamless global media campaigns across 25 markets
- Advocated for marketing automation, improving team productivity and quality of output
- Achieved revenue growth through cross-selling and upselling Publicis Groupe's analytics, data governance, and programmatic services
Business Director
OgilvyOne China
05.2015 - 09.2017
- Managed strategic plans and objectives for clients, maintaining profitability and nurturing new business relationships
- Delivered high-impact campaigns for IHG Rewards Club, H&M China, and developed the OneX social DMP tool
- Launched social loyalty programs, contributing to brand success and driving conversions on digital commerce platforms
Digital Marketing Consultant
Geometry Korea
03.2015 - 04.2015
- Successfully launched 'Tastemakers' platform for Dunhill, connecting the digital ecosystem and optimising performance
- Implemented a structured working process, improving digital, content production, and social marketing initiatives
Group Account Director
TBWA\Digital Arts Network
11.2012 - 05.2014
- Built new processes for GE’s content creation and launch, streamlining collaboration across teams and stakeholders
- Achieved awards including 2013 Effie China Silver and 2014 Campaign Asia AOTY (Bronze)
- Expanded DAN to Beijing with a successful Infiniti win, enhancing regional business capabilities
Group Account Director
Tribal DDB
03.2011 - 09.2012
- Led digital performance and creative-driven campaigns for clients including J&J Clean & Clear, Pernod Ricard, and Unilever
- Achieved double-digit growth for Johnson & Johnson's Clean & Clear and Neutrogena portfolios through targeted and effective touchpoints
- Launched Pernod Ricard’s first standalone social community platform, driving eCRM implementation and brand engagement
Associate Business Director
Nurun China
11.2009 - 02.2011
- Spearheaded digital communications for Chivas and led the development of Martell Noblige's 'Nexus of Elegance' platform
- Implemented digital performance management systems for Pernod Ricard China, enhancing brand visibility and engagement across all brands
Associate Account Director
Tequila Advertising China
03.2007 - 10.2009
- Managed strategic frameworks and communication plans for Martell Cognac brand portfolio in China
- Achieved recognition, including the PMAA 2008 Order of Merit for Best Integrated Campaign for Martell Cordon Bleu
Education
Leadership and Senior Management Programme -
Publicis Groupe
Innovation in the Age of Disruption course - undefined
INSEAD
Marketing
Chartered Institute of Marketing
Kuala Lumpur, MalaysiaCertificat d’Assistant De Cuisine - Culinary Arts
Le Cordon Bleu
Skills
Leadership in Change Management
Recognition
- Gold for Agency Leader of the Year, Singapore Media and Marketing Award 2024
- Bronze for Singapore Agency Leader of the Year, Marketing Interactive 2024
- Judge, Drum Awards 2024, Agency Business Category
- Campaign Asia 2023-2024, Silver for B2C and Data Analytics, Gold for Customer Engagement
- Marketing Interactive Singapore, 2024, Multiple medals for martech, analytics, CRM and loyalty, and consultancy.
Areas Of Excellence
- Driving transformational change across people, processes, and products, leading to enhanced efficiency and innovation.
- Talent transformation and upskilling, fostering a culture of continuous learning in the evolving world of marcomms and AI.
- Strategic business development, identifying and nurturing new growth opportunities that align with agency objectives.
- Agency revenue forecasting and management, ensuring agility and financial stability in short- and mid-term planning.
- Negotiating and closing high-impact contracts, contributing to sustained business growth and client satisfaction.
- Delivering end-to-end IMC solutions and best practices for clients, integrating data, tech, CX, and CRM for measurable outcomes.
- Coaching and developing talents, building both soft and hard skills to create a resilient and adaptive workforce.
- Designing winning business plans and leading projects that diversify the agency's portfolio and drive fame and recognition.
- Innovating new products and solutions that contribute to the agency’s sustainable growth agenda and market leadership.
Interests
Cross-fitter
Rescue Scuba Diver
Bread Baking and Culinary Exploration
Timeline
Managing Director & SEA Region Sector Growth Lead
Digitas Singapore
09.2021 - Current
Executive Director, Singapore Tourism Board, Global Media Lead
Zenith Media
10.2017 - 09.2021
Business Director
OgilvyOne China
05.2015 - 09.2017
Digital Marketing Consultant
Geometry Korea
03.2015 - 04.2015
Group Account Director
TBWA\Digital Arts Network
11.2012 - 05.2014
Group Account Director
Tribal DDB
03.2011 - 09.2012
Associate Business Director
Nurun China
11.2009 - 02.2011
Associate Account Director
Tequila Advertising China
03.2007 - 10.2009
Innovation in the Age of Disruption course - undefined
INSEAD
Certificat d’Assistant De Cuisine - Culinary Arts
Le Cordon Bleu
Leadership and Senior Management Programme -
Publicis Groupe
Marketing
Chartered Institute of Marketing
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