Sriram Kumar Vijayakumar
Summary
Growth Marketing and B2B SaaS professional with 5+ years of experience driving revenue growth across HRMS and ERP solutions. Expertise in demand generation, GTM strategy, full-cycle sales, customer acquisition, and account management. Proven track record of increasing pipeline growth, improving conversion rates, and maximizing customer lifetime value through data-driven marketing and consultative selling.
Overview
2
2
Languages
6
6
years of professional experience
Work History
Growth Manager
Adaptive Cloud Systems Pte Ltd (HRMS and ERP Software)
09.2023 - Current
- Increased Marketing Qualified Leads (MQLs) by 20% through optimized multi-channel campaigns and a pricing page redesign.
- Increased industry-specific Sales Qualified Leads (SQLs) through SEO-driven content marketing and high-converting landing pages.
- Increased cross-selling revenue by 5–10% through targeted lifecycle campaigns.
- Exceeded annual sales targets while expanding into new industry verticals.
- Improved sales closure rates by 10% through lead qualification frameworks and sales SOPs.
- Developed a competitive subscription pricing model that accelerated customer migration from competing HRMS platforms.
- Led successful onboarding of 200+ SMEs (5–900 employees), driving customer adoption and long-term account growth.
- Increased client retention by over 20% through improved onboarding processes and customer success initiatives.
Marketing and Business Development Executive
Adaptive Cloud Systems Pte Ltd (HRMS & ERP Software)
06.2022 - 09.2023
- Conducted market, competitor, and ideal customer profile (ICP) research to identify growth opportunities, refine product positioning, and optimize pricing strategy.
- Redesigned company websites and rebuilt Google Ads campaigns, increasing MQLs and SQLs by 70% within four months.
- Standardized marketing collateral, optimized lead handovers, and introduced sales SOPs that improved deal conversion by 10%.
- Planned and executed outbound telemarketing campaigns delivering 3× ROI while significantly increasing qualified inbound and outbound pipeline.
- Achieved annual sales targets through consultative selling and strategic account development.
Marketing and Business Development Executive
Allsec Technologies Ltd (SaaS HRMS)
04.2021 - 07.2021
- Developed executive sales presentations, marketing collateral, and partner enablement materials supporting enterprise sales initiatives.
- Conducted primary market research on Payroll Service Providers (PSPs) that informed pricing, product positioning, and market expansion strategies.
- Collaborated across Sales and Product teams to improve go-to-market alignment and support new business initiatives.
- Delivered market intelligence and competitive insights that informed pricing, product positioning, and leadership decisions.
Market Research Intern
Allsec Technologies Ltd (SaaS HRMS)
10.2020 - 03.2021
- Conducted primary and secondary HRMS market research to identify customer needs, competitive positioning, pricing opportunities, and market trends.
- Developed GTM recommendations supporting demand generation and product launch planning.
- Supported pricing strategy, reseller identification, and channel partnership development.
- Delivered market insights that influenced product positioning and GTM execution.
Education
Master of International Business -
Curtin University
Singapore02-2020
Master of Science in Software Engineering -
VELLORE INSTITUTE OF TECHNOLOGY
Chennai, India07-2018
Skills
Marketing
- Growth Marketing
- Demand Generation
- SEO
- SEM
- Content Marketing
Sales
- B2B Sales
- Consultative Selling
- Sales Process Optimization
- Account Management
- Customer Success
Analytics
- Google Analytics
- Microsoft Clarity
- SEMrush
- Ahrefs
CRM
- Zoho CRM
- Zoho Campaigns
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Timeline
Growth Manager
Adaptive Cloud Systems Pte Ltd (HRMS and ERP Software)
09.2023 - Current
Marketing and Business Development Executive
Adaptive Cloud Systems Pte Ltd (HRMS & ERP Software)
06.2022 - 09.2023
Marketing and Business Development Executive
Allsec Technologies Ltd (SaaS HRMS)
04.2021 - 07.2021
Market Research Intern
Allsec Technologies Ltd (SaaS HRMS)
10.2020 - 03.2021
Master of International Business -
Curtin University
Master of Science in Software Engineering -
VELLORE INSTITUTE OF TECHNOLOGY