Aden Low Soon Peng

• Analyzed market trends to identify new business opportunities for company expansion.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Increased sales volume and expanded product line to new retailers.
• Increased corporate sales by developing and implementing effective sales strategies.
• Grew market penetration and sales figures by leveraging supplier relationships.

• Supervise day-to-day Audio Visual operations. Deployment of marketing assets. Deployment of fixed and portable speakers, microphones, projectors, TVs, IPTV systems, Network Speakers, LED Screens.
• Creation of video and static visuals for event marketing in Singapore Sports Hub - National Stadium, OCBC Arena, OCBC Aquatic Centre, Singapore Indoor Stadium, etc.
• Project Management - Project Digital (Working Title). For upgrading and rejuvenation of The Singapore Sports Hub.- Sourcing, primary investigation and selection of solutions, hardware, Installation and Operational Resources.- Liaison & Coordination: Management and Direction of work/information exchange between vendors, project lead, internal stakeholders and intermediary contractors.- Manage Project Timelines.- Legal and Technical Assessment Clearance.
• Staff Management - Creation and management of Team Work/Event Calendar, assignment of task and for junior and freelance crews.
• Operational Duties - Concert/Live Event AV Equipment Operation (Stadium LED Screens, Stadium Roof Pixel Lights and Scupper Lights, External AV Connections: Cameras, IP Streamers, Audio/Microphone Relay - Setup and striking of AV Equipment for use in Private Rooms, Townhalls, Concert Pre/Post Parties.
• Technical Consultation - To clarify and provide resolution for technical enquires from external hires. (LED Assets, Content Formats and Playback coordinations).

• Facilitate B2C Media Streaming Processes involving Videos with High-Res Lossless Audio Component.
• Refine and Define Video Streaming Application.
• Operate and set up streaming and playback hardware and process.
• Troubleshoot, record and report Application bugs.
• Present application usage and operation procedure to prospective clients.

• First International Live Stream Show During Covid Opening-Up Period.
• Handle Setup, Rehearsal, Logistic, Technical Solution and Coordination.
• Technical and Show Coordinator - In-charge of Camera, Production/Direction, switching, streaming technology and deployment of manpower.
• https://youtu.be/wsZC_IAmLZY?si=v8c6C59s6zhAoF_A

• Brought in to handle junior engineer daily deployment calender.
• To help develop and provide consultation for conference and entertainment hall Audio and Visual Hardware.
• Assisted in the training of junior engineers, facilitating knowledge transfer and promoting a collaborative work environment.
• Increased reliability of AV systems through regular maintenance checks and software updates.
• Ensured seamless integration of new technology into existing setups.

• Manage LED setting crews and set up shows according to set specifications.
• Collaborate with producers in achieving optimal and proper reproduction of visual assets.
• Assist and advise non industry clients in securing best results for their events and shows.
• Design, mix and project video assets for show needs.
• Manage operators, trainees and freelancers on show days.
• Manage and procure video assets, manage software interfaces and operating equipment.
• Network and secure new clientele. Secure, coordinate and execute new projects.

• Secure and coordinate filming locations for production houses.
• Conceptualize, pitch and execute corporate videos.

For DVD mastering, German, Iranian, Taiwanese films, et cetera.

• Manage and handle Cultural and Educational Projects/Groups.
• Curate, organize and execute public exhibitions (In-house).