Sovann Nguon

• Managed a high-performing trade marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Influenced retailer merchandising decisions by presenting compelling data-driven recommendations during quarterly business reviews.
• Facilitated cross-functional coordination between marketing, sales, supply chain, and finance teams to ensure seamless execution of trade marketing initiatives.
• Conducted regular training sessions for sales teams to ensure comprehensive understanding of trade marketing strategies, tactics, and tools.
• Implemented robust category management practices to improve product placement and shelf presence in retail stores.
• Collaborated with sales teams to create effective sales tools and materials, driving increased revenue generation.
• Delivered insightful post-event analysis for key trade shows, identifying opportunities for future improvements in booth design, messaging, and lead generation tactics.
• Developed comprehensive go-to-market plans for new product launches, ensuring successful introduction and adoption in the marketplace.
• Established robust metrics tracking systems to monitor the performance of trade marketing initiatives, enabling data-driven decision making and continuous improvement efforts.
• Increased brand visibility by developing and implementing targeted trade marketing strategies.
• Streamlined processes for managing promotional calendars across multiple channels, resulting in more effective resource allocation among stakeholders involved in campaign execution.
• Enhanced product portfolio performance by conducting market research and analyzing competitor data to inform strategic planning.
• Strengthened relationships with key retail partners through regular communication and collaboration on promotional activities.
• Developed annual trade marketing plans that aligned with overall business objectives while addressing unique regional market conditions.
• Drove customer acquisition and retention through the design and execution of targeted promotions tailored to specific consumer segments.
• Optimized promotional budgets by monitoring ROI, adjusting spend as needed to maximize impact on sales growth.
• Served as a subject matter expert within the organization on all matters related to trade marketing, providing guidance and support to cross-functional teams as needed.
• Negotiated favorable terms with vendors for display materials and promotional items, reducing costs and improving return on investment.
• Led agency partnerships for creative development and execution of trade marketing campaigns, ensuring consistent brand messaging across all touchpoints.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Created trade marketing strategies to communicate strategies to [Number]-member team.
• Devised product pricing strategies and trade marketing investments to support growth.
• Managed and motivated team of [Number] trade marketing executives.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Balanced profit, volume and share objectives to deliver long-term growth.

• Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
• Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
• Monitored office workflow and administrative processes to keep operations running smoothly.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
• Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
• Increased overall company performance by implementing strategic management initiatives and streamlining operations.
• Expanded market presence through successful negotiation of key partnerships and acquisitions.
• Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Optimized resource allocation for improved efficiency and profitability across all departments.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Spearheaded corporate reorganization efforts, realigning internal resources to better support growth objectives.
• Established a high-performing executive team, recruiting top talent from diverse industries to drive organizational excellence.
• Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Monitored and coordinated workflows to optimize resources.
• Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
• Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Devised and implemented innovative and marketing campaigns to promote products and services.
• Led development of comprehensive business plan to maximize profitability and company performance.
• Documented processes and drafted SOPs to comply with regulations and company policies.
• Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation.
• Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
• Fostered an inclusive work environment by championing diversity initiatives and empowering employees at all levels.
• Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
• Drove bottom-line results through rigorous financial analysis, cost containment measures, and efficient capital deployment strategies.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Trained and guided team members to maintain high productivity and performance metrics.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Assisted in recruiting, hiring and training of team members.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Reported issues to higher management with great detail.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
• Reduced operational risks while organizing data to forecast performance trends.
• Raised property accuracy and accountability by creating new automated tracking method.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Implemented and developed operational standards, policies and procedures.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Consistently met or exceeded annual performance targets set by senior leadership.
• Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Mentored junior staff members for skill development and career progression within the organization.
• Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
• Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
• Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
• Increased customer satisfaction with timely project deliveries and seamless communication.
• Achieved operational excellence by streamlining processes and implementing best practices.
• Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
• Consolidated vendors and renegotiated contracts to optimize costs.
• Spearheaded change management efforts for seamless adoption of new systems or processes among employees.
• Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
• Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
• Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
• Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
• Examined quarterly financials to determine business operating capacity.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
• Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
• Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
• Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
• Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
• Managed senior-level personnel working in marketing and sales capacities.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Defined clear targets and objectives and communicated to other team members.
• Established team priorities, maintained schedules and monitored performance.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Analyzed revenue distribution, bank reconciliations and account analysis documents to execute month-end closing.
• Modified inventory control programs to maintain and enhance annual business plan.
• Produced staffing matrix to provide adequate coverage of department.
• Championed process improvement initiatives that led to significant cost savings without compromising on quality standards.
• Recommended and implemented successful strategies to maximize revenue.
• Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.

• Conducted market research to identify customer needs and preferences.
• Built strong relationships with key clients for sustained business growth and customer retention.
• Increased sales revenue by developing and implementing strategic sales plans and initiatives.
• Implemented effective pipeline management strategies to increase conversion rates and overall deal value.
• Coordinated cross-functional teams to address complex client challenges, ensuring seamless collaboration between departments.
• Spearheaded ongoing product development efforts by gathering feedback from customers about their needs and preferences.
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Built relationships with customers and community to establish long-term business growth.
• Prepared sales presentations for clients showing success and credibility of products.
• Managed accounts to retain existing relationships and grow share of business.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

• Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
• Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
• Drove marketing initiatives to increase product visibility and market performance.
• Optimized segment space automation growth by leading marketing strategy and content creation.
• Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
• Managed product development lifecycle from conception to release.
• Developed and executed go-to-market plans and facilitated internal organizational readiness.
• Reduced advertising costs while maintaining reach by using programmatic ad buying strategies.
• Designed and managed development of new [Product or Service] channel product that effectively positioned company as market share leader.
• Liaised with product designers on defining product features and managing tradeoffs involving features, schedule, and lifecycle.
• Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
• Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.
• Developed strategy and managed market communications that drove product demand.
• Offered pricing and feature recommendations to management and cross-functional teams.
• Created product positioning and messaging to differentiate products in market and expand visibility.
• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Oversaw product development, marketing, and launches.
• Communicated value and position to sales team and developed tools to support selling process.
• Penetrated new segments through use of strategic marketing initiatives.
• Successfully generated over [Number] industry write-ups and contributed articles to position product and brand as market leader.
• Planned new product external launch and release while managing cross-functional implementation of plan.
• Developed creative sales tools by communicating product value proposition to enable team.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Served as focal point for all customer input and market intelligence for product improvements.
• Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
• Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
• Conceptualized and designed abstract ideas, built plans and delivered details to CMO.
• Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
• Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
• Coordinated trade show appearances, resulting in increased lead generation and business partnerships.
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
• Managed relationships with key industry influencers to increase brand visibility and credibility.
• Maximized return on investment from trade shows by implementing effective pre-event promotion techniques.
• Expanded market share with innovative promotional tactics tailored to specific target audiences.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
• Wrote and distributed press releases to increase brand visibility.

Develop social marketing plan, implantation plan and budgeting.
• Analyze the result of researched data into social marketing strategy and Interpersonal Communication.
• Oversee the implementation of annual social marketing work plan and ensure the activities reach out the
vulnerable people at rural communities.
• Manage exhibition events, launch new products, including Product Presentation to Community Health Network.
• Assess possibilities and manage sponsorship programs and advertising brands exposed to target groups.
• Recruit and supervise a marketing team of doctors and mid-wives.
• Develop and allocate, POS and Promotional Material to NGO partners.
• Provide product knowledge training to sales forces and promotional team, and Community Health Network.
• Report on weekly/monthly program activities to Marketing Manager and Deputy Country Representative.

• Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
• Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
• Developed strategy and managed market communications that drove product demand.
• Oversaw product development, marketing, and launches.
• Supported marketing programs and campaigns with content and messaging to drive demand.
• Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Coordinated trade show appearances, resulting in increased lead generation and business partnerships.
• Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
• Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
• Expanded market share with innovative promotional tactics tailored to specific target audiences.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.