Sophie SONG
Summary
Experienced Data Analyst with a proven track record of 8+ years in leveraging data-driven solutions to enhance business performance. Proficient in data analysis, problem-solving, and collaboration within consumer-facing international technology companies.
Overview
8
8
years of professional experience
Work History
Data Analytics Manager
Blacklane Asia Pacific
07.2018 - 02.2022
- Led data analysis and interpretation for growth-focused initiatives, driving actionable insights for product-led strategies.
- Collaborated with cross-functional teams to identify trends, optimize user experiences, and enhance revenue streams.
- Conducted A/B tests to optimize strategies, resulting in remarkable increase of partner acquisition by ~33.3% and user growth by ~45.0%.
- Utilized SQL for data extraction and analysis, presenting findings to stakeholders through visualizations and reports.
- Worked closely with machine learning engineers to develop scalable personalization framework.
Data Analytics and CRM Specialist
Amazon
09.2013 - 06.2018
- Developed analysis strategies and conducted in-depth analysis for Product Marketing team.
- Managed CRM database and successfully evaluated outreach campaigns, improving data accuracy by ~55%.
- Created interactive Tableau dashboards to visualize business KPIs, reducing reporting workload by over 10 hours weekly.
- Collaborated with non-technical stakeholders, effectively communicating insights and supporting informed decision-making.
Education
Bachelor of Arts - Digital Media
Communication University of China
Beijing, China07.2013
Skills
- SQL Proficiency
- Programming: Python(Pandas)
- Data Visualization: Tableau
- Data Analysis and Interpretation
- Collaboration and Cross-Functional Communication
- A/B Testing
- Training & Presentation
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Data Analytics Manager
Blacklane Asia Pacific
07.2018 - 02.2022
Data Analytics and CRM Specialist
Amazon
09.2013 - 06.2018
Bachelor of Arts - Digital Media
Communication University of China
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