Sophia Ridza
Singapore
Summary
Dynamic product leader with a proven track record in digital transformation and cross-market expansion. Spearheaded innovative product launches that drove millions in GMV, while managing high-performing teams to enhance user adoption and engagement. Expertise in leveraging data analytics to inform strategic decisions and foster customer success.
Overview
3
3
Languages
1
1
Certification
17
17
years of professional experience
Work History
Sr. Product Manager, Digital Value Chain Svc
Yara Asia Africa
Singapore
02.2021 - Current
- Led digital platform connecting channels, partners, and end consumers across Asia and Africa, achieving nearly 2 million registered users
- Led an 8-member cross-functional team (Product, UIUX, Product Ops) to deliver customer-centric innovation and drive $X'00M GMV
- Defined and executed product strategy, collaborating with commercial and ops teams to prioritize features that enhanced user adoption and engagement
- Initiated AI-driven agronomy assistant bot, enabling on-demand farm and field guidance to improve farming practicess
Head of Product, AirAsia WiFi
AirAsia Group
Malaysia
09.2016 - 01.2021
- Built in-flight communication platform that digitise in-flight content & services, and support for cross-marketing platform
- Launched ASEAN's first IFEC marketplace, gaining 500K captive audience in first year across 30 plus fleet
- Managed and drove end-to-end product roadmap implementation
- Won 2018 Inflight Asia Pacific award for best IFEC experience and IDC digital transformation
Project Manager, Smartphone Dept
Celcom Axiata Bhd
10.2010 - 08.2012
- Manage end-to-end smartphone bundling product lifecycle
- Drove 27% growth in non-BlackBerry smartphone penetration through targeted bundling
- Championed cross-functional communication among multiple stakeholders to ensure seamless campaign launches
- Served as key liaison officer for partnership and vendor negotiations
- Performed financial feasibility analysis for project gate approvals
Jr. Product Manager
LG Electronic Sdn Bhd
05.2009 - 09.2010
- Successfully launched LG's first android smartphone in Malaysia market
- Managed NPI (New Product Introduction) process for mobile phones
- Developed pricing strategy and guided product life cycle to maximize market competitiveness
- Performed market analysis to identify key consumer trends and led market research project to inform product strategy
Education
Master in Business Admin -
Middlesex University
UK01-2014
BSc - Electronic & Electrical Eng
Korea University
South Korea01-2009
Diploma - Electronic Eng
DongYang Mirae University
South Korea01-2007
Skills
- Product Management
- Product Strategy
- MVP
- Supply Chain Management
- Digital Transformation
- Data Analytics
- Project Management
- Marketplace
- UI/UX
- User Experience
- Customer Success
- AgriTech
- NPI
- Startup
- Product Innovation
Certification
- Management Immersion Program, 2024
- Leadership Development Program, 2023
- SAFe 5, 2022
- Google Launchpad, 2019
Languages
Malay
Native
Native
English
Proficient (C2)
C2
Korean
Upper Intermediate (B2)
B2
Timeline
Sr. Product Manager, Digital Value Chain Svc
Yara Asia Africa
02.2021 - Current
Head of Product, AirAsia WiFi
AirAsia Group
09.2016 - 01.2021
Project Manager, Smartphone Dept
Celcom Axiata Bhd
10.2010 - 08.2012
Jr. Product Manager
LG Electronic Sdn Bhd
05.2009 - 09.2010
Master in Business Admin -
Middlesex University
BSc - Electronic & Electrical Eng
Korea University
Diploma - Electronic Eng
DongYang Mirae University