Adobe Illustrator
Soon Hui Ng
Marketing
Summary
Dynamic Sales & Marketing Executive with a proven track record at RoyLab Global Pte Ltd, excelling in strategic marketing planning and effective team collaboration. Achieved significant revenue growth through innovative digital advertising strategies and strong client relationships, enhancing brand visibility and customer satisfaction. Proficient in Adobe Photoshop and Illustrator, delivering impactful design solutions.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
12
12
years of professional experience
8
8
Certifications
Work History
Sales & Marketing Executive
RoyLab Global Pte Ltd
07.2022 - 03.2025
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
- Increased sales revenue by developing and implementing strategic marketing plans.
- Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
- Managed sales promotions and marketing strategies on major social media sites.
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
- Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
- Drove brand recognition by establishing a consistent visual identity across all print and digital collateral materials.
- Collaborated with cross-functional teams to create engaging marketing materials that resonated with target audiences.
- Contributed to event marketing, sales and brand promotion.
- Presented professional image consistent with company's brand values.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
- Achieved consistent look and feel across all company materials, reinforcing brand identity.
- Reduced production costs by negotiating better rates with print vendors.
- Developed graphics and visual content for social media campaigns.
- Edited and enhanced existing artwork and graphics.
- Created original artwork for range of print, web and video projects.
- Created artwork for product packaging and promotional materials.
Key Account Manager
Grenadier Press Pte Ltd
09.2020 - 07.2022
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem solving.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Expanded key account base by identifying and cultivating new business opportunities.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
- Improved client retention rates with personalized follow-up strategies and problem-solving techniques.
- Developed and maintained strong relationships with key clients to ensure long-term business growth.
- Fostered strong client relationships, leading to increased loyalty and repeat business.
- Initiated cross-selling and upselling strategies to maximize account revenue potential.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Conceptualized creative designs for print materials, banners, and signs.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Met with customers to present mockups and collect information for adjustments.
Operation Admin
Coliwoo Dormitory Pte Ltd
04.2020 - 08.2020
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
- Creating Master Template in Microsoft Excel to be shared and used across all operation sites.
Project Executive
Ad Create Pte Ltd
09.2017 - 04.2020
- Managed day-to-day operations of assigned projects, ensuring adherence to budgets, schedules, scopes, quality standards, policies, procedures.
- Developed comprehensive project plans, outlining goals, objectives, tasks, and deadlines for all team members.
- Coordinated meetings with clients, vendors, and internal teams to facilitate smooth project progressions.
- Created strategic plans to turn leadership mandates into actionable project plans.
- Built impactful relationships with clients and suppliers.
- Delivered projects on time and within budget by effectively managing timelines and resources.
- Identified opportunities for continuous improvement, implementing innovative solutions to address challenges.
- Achieved high client satisfaction ratings by consistently meeting or exceeding expectations in project delivery.
- Strengthened relationships with key stakeholders to ensure successful project outcomes.
- Negotiated contracts with suppliers and vendors for optimal pricing and delivery terms.
- Enhanced project efficiency by streamlining processes and implementing best practices.
- Maintained a strong focus on quality assurance through regular monitoring of deliverables against established benchmarks.
- Monitored project progress, identified risks and took corrective action as needed.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Edited and enhanced existing artwork and graphics.
Account Executive
Grenadier Press Pte Ltd
01.2016 - 08.2017
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Successfully managed portfolio of high-value accounts, maintaining focus on customer satisfaction and account growth.
- Fostered long-lasting relationships with major clients to secure repeat business and referrals.
- Optimized sales pipeline management, ensuring steady flow of opportunities through careful planning and follow-up activities.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
Senior Operation Executive
ADV Marcom Solutions (Singapore) Pte Ltd
11.2012 - 12.2015
- Ensured strict compliance with industry regulations through diligent monitoring and timely updates to policies and procedures.
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
- Implemented process improvements that increased overall operational effectiveness and cost savings.
- Optimized inventory management systems resulting in improved accuracy levels while eliminating excess stock holding costs.
- Delivered consistently high-quality customer service experiences by driving adherence to best practices throughout all aspects of operation management.
- Established effective communication channels between departments, fostering collaboration and teamwork.
- Developed comprehensive strategies for enhancing productivity, reducing costs, and optimizing resource allocation.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Education
MBA - Business
Murdoch University
Singapore 04.2001 -
BBA - Business Management And Marketing
Murdoch University
Singapore 04.2001 -
High School Diploma -
Kaplan Higher Education Academy
Singapore 04.2001 -
Skills
Marketing Performance Analysis
Sales Metrics Analysis
Effective Sales Presentations
Strategic Marketing Planning
Strategic Development
Digital Advertising Expertise
Effective Team Collaboration
Strategic Business Development
Adobe Photoshop and Illustrator
Graphic Print Design
Project Coordination
Analytical Problem Solving
Software
Adobe Photoshop
Microsoft Excel
Microsoft Powerpoint
Adobe Acrobat
Certification
Communicating And Influencing
Timeline
Business Conquest Challenge
11-2022
Design Thinking The Key To Success
09-2022
Sales & Marketing Executive
RoyLab Global Pte Ltd
07.2022 - 03.2025
Unravel Your D.R.E.A.M with Design Thinking
12-2021
Building Winning Relationships
10-2021
Advanced Problem Solving
08-2021
Advanced Excel
07-2021
Project And Financial Management
06-2021
Communicating And Influencing
05-2021
Key Account Manager
Grenadier Press Pte Ltd
09.2020 - 07.2022
Operation Admin
Coliwoo Dormitory Pte Ltd
04.2020 - 08.2020
Project Executive
Ad Create Pte Ltd
09.2017 - 04.2020
Account Executive
Grenadier Press Pte Ltd
01.2016 - 08.2017
Senior Operation Executive
ADV Marcom Solutions (Singapore) Pte Ltd
11.2012 - 12.2015
MBA - Business
Murdoch University
04.2001 -
BBA - Business Management And Marketing
Murdoch University
04.2001 -
High School Diploma -
Kaplan Higher Education Academy
04.2001 -
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