Soh Jia Wen
Sales Executive
Summary
Motivated sales professional with hands-on experience in client education, relationship building, and service-focused selling. I’m committed to growing in this field and am currently taking industry-recognised certificates in sales development, operations, and digital marketing to strengthen my skills and stay relevant in today’s sales landscape.
Overview
8
8
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Sales Executive
UV400 Enterprise
04.2017 - Current
- Managed B2B sales of off-the-shelf eyewear (sunglasses, kids' glasses, reading glasses) to retail and hospitality clients
- Closed deals with well-known clients, including major hotels, leading supermarket chains, and several departmental stores
- Built long-term relationships with SME buyers, handling account servicing and repeat orders
- Moving on to explore new career challenges, as long-term succession in the family business was not part of my plans
Freelance Muay Thai Instructor
Self Employed
04.2023 - Current
- • Grew client base by over 60% within 6 months through personalised coaching and strong word-of-mouth referrals
• Maintained 80%+ retention rate by adapting sessions to individual goals, fitness levels, and schedules
Founder & Instructor
Lukbondoi Pte Ltd
01.2021 - 03.2023
- Founded and built a boutique Muay Thai gym from the ground up, cultivating a loyal community centered on mutual growth and support
- Scaled student base from 10 to over 60 active members despite operating with limited space and a lean two-person team
- Increased monthly revenue from SGD 4,000 at launch to over SGD 18,000 within two years through high retention and member referrals
- Led brand and instructor marketing, resulting in a 3x increase in inbound enquiries and enhanced visibility within local fitness circles
- Managed daily operations, customer experience, and finances with a hands-on approach and minimal initial investment
- Successfully exited the business in 2023, selling it for double the setup cost (under NDA)
Skills
Client relationship management
Client relationship management
Customer-focused sales approach
Clear communication in presentations
Effective interpersonal communication
Effective multilingual communication
Certification
Salesforce Sales Development Representative Professional Certificate
Timeline
Salesforce Sales Development Representative Professional Certificate
07-2025
Designlab UX Academy Foundations
08-2023
Freelance Muay Thai Instructor
Self Employed
04.2023 - Current
Founder & Instructor
Lukbondoi Pte Ltd
01.2021 - 03.2023
Le Wagon Web Development Bootcamp
10-2020
Sales Executive
UV400 Enterprise
04.2017 - Current
Similar Profiles
Andrey ChernikovAndrey Chernikov
Sales Manager at Enterprise Holdings Inc/Enterprise MobilitySales Manager at Enterprise Holdings Inc/Enterprise Mobility
Kristiane TeskeraKristiane Teskera
Assistant Manager of Operations at Rockstar Living Enterprise & JetSetHospitality & 8250 Sunsest Blvd. & Supreme Enterprise Holding, LLC. & MAC 1 Holdings, LLC.Assistant Manager of Operations at Rockstar Living Enterprise & JetSetHospitality & 8250 Sunsest Blvd. & Supreme Enterprise Holding, LLC. & MAC 1 Holdings, LLC.
Kelli ThomasKelli Thomas
Fleet Title and Registration Coordinator at Enterprise Enterprise CorporationFleet Title and Registration Coordinator at Enterprise Enterprise Corporation
Sarah MillsSarah Mills
Sales Executive at Fortins Home FurnishingsSales Executive at Fortins Home Furnishings
MIKY DWAIN CHAN TSUN CHINGMIKY DWAIN CHAN TSUN CHING
Sales Executive at Sharaf Shipping Agency LtdSales Executive at Sharaf Shipping Agency Ltd