SOFEA IRIE

Overview

years of professional experience

Filem

12.2022 - 07.2023

Maintain in depth knowledge of photography development and film reproduction principles, practices, and regulations
Daily scanning and digitalizing of film negatives
Visually inspecting and editing film flaws
Regular testing, cleaning and calibration of darkroom facilities & cameras
Setting up photo lab for instructional workshops - preparing chemical solutions while ensuring safety of facility
Maintain good understanding of current social trends and social platform features
Content development - creative conception and strategic planning for social media campaigns
Copywriting skills - ability to communicate a variety of messages while keeping the brand voice consistent
Maintain accurate inventory for lab, as well as customer archival management
Retail / admin duties.

The Panic Room

08.2020 - 11.2022

Manage receptionist area - greeting clients and providing refreshments
Maintain accurate clientele record by scheduling, rescheduling, or cancelling appointments in a timely manner
Order materials and supplies for the barbershop
Propose daily agendas or matters of concern by conducting briefings at the start and end of each day
Maintain in-depth knowledge of hair / scalp care, and establishing effective communication to provide accurate advice on product selection
Product photography & social media managing

Pomelo Fashion

02.2019 - 02.2020

Maximize every selling opportunity to achieve brand as well as individual targets
Optimize product knowledge to the best advantage when providing consultancy to customers making fashion decisions
Execute merchandising strategies using visual displays throughout the store and contributing to the store's visual appeal to bring in customers
POS system / cashiering duties
Deliver efficient service while maintaining a genuine and friendly disposition

The Editors' Market

01.2017 - 01.2020

Create appealing visual displays and maintaining orderly appearance throughout sales floor
Utilize current product sales reports to ensure merchandising strategies and appropriate product placement
Cashiering / handling of exchanges in line with company procedures
Attend to customers' needs and provide assistance as well as information on product features
Maximize store revenue by suggesting membership to customers
Utilize the stock management system to log, check and locate stock.

LASALLE College of The Arts

01.2022

Tanjong Katong Girls' School

01.2016

Trend Awareness
Writing skills
Photography & Videography
Computer skills include iMovie, Final Cut Pro, Canva, Adobe Photoshop, Illustrator and Lightroom, Microsoft Word, Excel and PowerPoint