Siti Nuraini Roslan
Summary
Motivated Sales Associate with 5 years of experience boosting sales and customer loyalty through individualized service. Resourceful expert at learning customer needs, directing to desirable merchandise, and upselling to meet sales quotas. Committed to strengthening customer experiences with positivity and professionalism when answering requests and processing sales.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Google (Skills Ignition Programme)
11.2022 - Current
- Improved Marketing Objectives, selling in Engage LG (Lead Generation) SEA (South East Asia) through building localized best practices and case studies by bridging communication across teams and codifying learnings - Created a highly effective email template for the SEA lead generation team, resulting in a 50% increase in email open rates, a 30% increase in click-through rates, and a 15% increase in overall lead generation
- Build Connect Sales LG hub for the team - Drove customer growth by delivering an excellent customer business experience and achieving customer success - Managed the business process and drove customer outreach, business pitches, solution implementation, and performance evaluation
- Work towards quarterly business and product growth goals.
Marketing Expert
TDCX
07.2021 - 09.2022
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Interacted with approximately 20 customers daily to provide personalized product guidance, resolve issues and open new accounts.
- Motivated and trained 10 team members to meet and exceed sales goals through positive reinforcement
- Championed and produced success stories for advertisers who achieved business growth using Facebook products.
Marketing Specialist
OnLocation Tours
09.2019 - 02.2021
- Assisted in the execution and coordination for the Customer Service - Developed and managed digital pay-per-click advertising programs using
- Google AdWords, Facebook, and third party content distribution networks
- Implemented SEO strategies for client websites including layout, content optimization, keyword structuring - Managed and executed tourism marketing initiative that drives traffic and sales as identified by the President of Onlocation Tours
Marketing Associate
Koppert Cress
09.2019 - 02.2021
- Forged business relationships with Michelin star chefs to promote the products of Koppert Cress- Managed and adjusted client accounts/ campaigns in Google AdWords and social media channels for improved performance within budgets
- Developed comprehensive multi- channel digital advertising programs and proposals based on prospect analysis
- Implemented pay- per- click, search engine optimization, Google Analytics, and data analysis strategies
- Developed and implemented social media and public relations strategies, coordinating with sales and marketing teams..
Consultant
Edspace/ Emerge UK's Education Co- Working
01.2019 - 07.2019
- Introduced the expansion of Edspace's membership offering to clients- Organized company events such as Growth Breakfast for members of Edspaceand the Spring university showcase for connecting students with potentialemployers
- Assisted with product refinement and produced standardized reports.
Education
Bachelor of Arts - Law withBusiness
University of Sussex
United Kingdom06.2018
Skills
- Computer: Proficient in Software:
- Microsoft Office Suite (Word, PowerPoint, Excel), CRM, Airtable, Notion, Hootsuite, Skedsocial
- Shopify, Asana, Email Marketing: Klaviyo, Mailchimp, Constant Contact, Salesforce
- Certificate: Google Ad Search Certificate, Google Ad Measurement, Google Ads Display, Search Ad 360 Certificate, Facebook Ads
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Mandarin)
Beginner (A1)
Timeline
Digital Marketing Specialist
Google (Skills Ignition Programme)
11.2022 - Current
Marketing Expert
TDCX
07.2021 - 09.2022
Marketing Specialist
OnLocation Tours
09.2019 - 02.2021
Marketing Associate
Koppert Cress
09.2019 - 02.2021
Consultant
Edspace/ Emerge UK's Education Co- Working
01.2019 - 07.2019
Bachelor of Arts - Law withBusiness
University of Sussex
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