SITI AMINAH HASHIM
Summary
With almost 20 years of experience in the beauty retail industry, particularly at Sephora, significant professional growth has been achieved, starting in the supervisory role and advancing to the store manager position. There is a strong focus on self-development and driving results. A belief exists in the importance of fostering the development of individuals and promoting collaboration. There is a genuine appreciation for receiving and providing feedback. Store operation procedures and processes are highly valued. Building genuine connections and establishing trust through influence are considered crucial.
Overview
19
19
years of professional experience
Work History
Store Manager
SEPHORA SINGAPORE
05.2013 - Current
- Strong ability to ensure proper execution of established policies, procedures, initiatives, and directives.
- Act as a Sephora ambassador, consistently exhibiting the company's attitude and values.
- Drive continuous improvements in the store's sales, productivity, and profitability.
- Efficiently manage all resources within the store to provide customers with an exceptional shopping experience.
- Share best practices to enhance the collective performance of all district stores.
- Monitor and analyze daily, weekly, and monthly sales results, effectively communicating with staff members and reporting to HQ.
- Successfully manage store employees in a fast-paced environment through proactive communication and positive feedback.
- Monitor customer satisfaction and feedback systems to drive continuous service improvement.
Store Supervisor
SEPHORA MALAYSIA
08.2011 - 05.2013
- Supervised daily operations by directing customer service, inventory and sales operations.
- Set and updated weekly work schedules to meet coverage demands by considering factors like expected customer levels, planned promotions and individual employee strengths.
- Boosted sales by effectively cultivating customer rapport and delivering superior customer service.
Counter Manager
Estee Lauder
02.2005 - 08.2011
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Communicated regularly with vendors, planners, distributors and buyers regarding stock needs, customer preferences and special events.
- Prepared and implemented effective calendar for product line on monthly basis and managed all promotions.
- Facilitated strategies to present and sell merchandise through regular product demonstrations.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Education
SPM
SEKOLAH MENENGAH CHANGLUN
MALAYSIA12.2000
Skills
- Operations Management
- Customer Service Management
- Store Merchandising
- Team Leadership and Coaching
- Goals and Performance
- Relationship Building and Management
- Work Planning and Prioritization
- Process Improvements
- Performance Reviews
Accomplishments
- Successfully managed the ION flagship store, overseeing a team of 50+ employees, and achieved a sales increase of 15% compared to the previous year in 2021.
- Exceeded sales target by 10% for the Plaza Singapura store last year by refocusing on fundamental areas such as excellent customer service and conversion rates.
- Managed VIP visits and effectively prepared data and flow for store walks.
- Supported onboarding of new joiners from various departments.
- Led the project for the closure of the Great World City store, effectively coordinating communication between departments and ensuring timely completion.
- Implemented store best practices through collaboration with the Operation and Category teams, contributing to the development of Merchandising Guidelines, Testers SOP, Merchandiser Crew induction, and Task Alignment.
- Worked closely with the Operation Team and Supply Chain to optimize delivery schedules, utilizing traffic and sales data to cater to the specific needs of stores across Singapore.
- Played a key role in the successful launch of the MPOS by partnering with the operation and IT teams for the SAP UAT project.
Courses
- July 2021:
Completed the LVMH House Apac Programme "Store Manager Peer Coaching.
"This program aimed to enhance problem-solving skills and build confidence through sharing and mutual learning within a Maison."
- October 2023:
Participated in the THINK Retail-LVMH House New Career and Development Programme.
"This selective regional programme targeted high-potential store managers, providing a curated personal growth plan to develop key talents for current roles or future opportunities within LVMH."
Awards
- Flame Award 2021: Winner of the "Boldly Authentic" pillar category.
- Flame Award 2020: Recognized as a top recipient for "Deliver Excellence."
- Flame Award 2020: Acknowledged as a top recipient for "Cultivate an Entrepreneurial Spirit."
Timeline
Store Manager
SEPHORA SINGAPORE
05.2013 - Current
Store Supervisor
SEPHORA MALAYSIA
08.2011 - 05.2013
Counter Manager
Estee Lauder
02.2005 - 08.2011
SPM
SEKOLAH MENENGAH CHANGLUN
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