Marketer
Siti Syahindah Binte Mahmood
The First Fruits
Singapore
3
Years of experience
My passion lies in storytelling, creative production, and marketing, where I bring ideas to life through visual media and strategic engagement. I am also deeply interested in fashion as a creative form of self-expression and hope to explore its intersection with media and design in future opportunities!
Work History
Marketing Executive
11 Months- Developed integrated marketing campaigns across digital, social, and email channels.
- Coordinated content calendars, approvals, and campaign timelines for consistent delivery.
- Analyzed campaign performance data to refine messaging and improve audience engagement.
- Managed brand consistency across promotional materials, presentations, and customer communications.
- Collaborated with sales and product teams to align marketing initiatives with business goals.
- Prepared reports on campaign results, market trends, and competitor activities.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Photographer & Graphic Designer
1 Year 1 Month- Captured dynamic sports footage and photos, including floorball game coverage, highlighting key moments for social media and promotional use.
- Conducted professional interior design shoots, showcasing design elements, and craftsmanship through high-quality photography for marketing purposes.
- Designed professional name cards and membership cards, ensuring a modern, visually appealing layout aligned with brand identity.
- Created branding materials and marketing visuals tailored to enhance clients' brand presence across various platforms.
- Applied storytelling and design expertise to produce compelling, high-quality content for diverse industries.
Sales Advisor
1 Year- Provided personalized customer service, assisting customers with styling and product recommendations
- Managed transactions and inventory, ensuring a seamless shopping experience
- Maintained store presentation and merchandising to align with brand standards
Marketing & Events Intern
4 Months- Assisted in planning and executing university events
- Designed posters and EDMs to promote events
- Created promotional materials such as banners to boost visibility
- Contributed to the development and implementation of marketing strategies
- Coordinated with vendors to arrange the creation of banners
- Supported team members in various tasks, fostering a collaborative and efficient working environment
- Actively participated in team meetings, sharing ideas and feedback to improve processes and outcomes
Crew Member
2 Months- Provided excellent customer service by greeting and assisting customers with their orders
- Prepared and served food and beverages according to company standards
- Managed cash register operations, including processing payments and handling cash transactions
- Maintained cleanliness and organization of the store, including dining areas and workstations
- Collaborated with team members to ensure efficient and smooth store operations
Education
Diploma - Media Production & Design
- GCE O Level
Skills
Understanding design principles: Layout
typography
Color Theory and Composition
Creativity
Critical thinking
Collaboration
Time Management
Attention to details
Accomplishments
- Led publicity and event planning for major school initiatives, including Freshmen Orientation, STA Welcome Event, and Student Leader Training.
- Managed STA Club’s Instagram, creating engaging content and strategies that boosted visibility and student engagement.
- Oversaw event logistics, budgeting, and coordination with staff and students to ensure smooth execution.
- Mentored junior members and upheld club standards, fostering teamwork and a strong community culture.
- Ensured consistent branding and communication across all publicity materials and social platforms.
Vice President & Head of Publicity, STA Club
Republic Polytechnic, School of Technology for the Arts | 2022–2023
Timeline
Marketing Executive
The First Fruits
11.2025 - CurrentRead More
Photographer & Graphic Designer
Ocra Media
09.2024 - 10.2025Read More
Sales Advisor
& Other Stories
09.2024 - 09.2025Read More
Marketing & Events Intern
Singapore University of Technology and Design
03.2024 - 07.2024Read More
Crew Member
Dunkin’ Donuts
12.2023 - 02.2024Read More
Republic Polytechnic
Diploma from Media Production & Design
Read More
Loyang View Secondary School
from GCE O Level
Read More